Your Alley in every journey
موبيل… وياك في كل مشوار
We just released a fully AI-generated cinematic film for Mobil KSA — and every single face, every Saudi road, every moment of golden-hour light was created entirely with Generative AI.
No cameras. No sets. No actors.
Just 50+ scenes of Saudi life, built frame by frame, emotion by emotion.
In our culture, المشوار is never just a ride or a trip.
It’s the morning school run. The long drive home after Eid. The first time you take the wheel. The family asleep while you carry them through the night.
That’s what we built this film around — real Saudi emotional truth, made entirely with AI.
✦ ~ 50+ fully AI-generated scenes
✦ Hyperreal Saudi faces — skin, light, expression
✦ GenAI music composition
✦ Cinematic sound design, mix & master
Story told and Produced by Hive Innovative Group, orchestrated by Our co founder Sameh Al Tawil and our GenAI production Team, for #APSCO KSA and #Mobil KSA.
Client: APSCO
Brand: Mobil
Creative Agency & Production:
@hivead Hive Innovative Group UAE
Creative Direction / Head of AI:
@samehaltawil
AI Flow Architecture:
@adelgamal001
AI Flow Operators: Arwa Alaa – Mohamed Sabry
Culture & localization consultant:
@ammarap
Voice Over: Muhammad Huwaymil
VO Recording: Abdullah Alturk
Editing & Sound Design: Mohamed Adel
Sound Design, Mix & Master: Thegarage Soundstudios Hosny Ali
GenAI Music:
@samehaltawil
Production manager: Shrief Al Houssainy
@followers
Watch the full project → /project/mobil-ksa-every-journey-matters/
