Within six months of debuting in Walmart, @smashkitchen hit $10 million in revenue. @glenpowell and his co-founders, @sameersociety and @seankanelive , are plotting an even bigger 2026 for their breakout organic condiment brand.
The Los Angeles-based brand, which projects to reach profitability in 2026, has already expanded into the supermarket chains Sprouts, H-E-B, and Erewhon, as well as Crypto.com Arena in L.A. and San Francisco’s Levi’s Stadium.
What's next? The three co-founders want to take on the multibillion-dollar likes of Heinz, Hunt’s, and Hellmann’s in the American condiment market by getting their better-for-you sauces and cooking oils on restaurant menus, in airports, and on school lunch trays.
Head to the link in our bio for the full story and #IncBestInBusiness list. (Reporting by Ali Donaldson. Photo: @mary.kang )
@smashkitchen now available nationwide! Grateful for the small but mighty team who poured heart, hustle, and taste tests into every bottle — and especially to Glen and Sean, who’ve been incredible partners on this journey from day one.
Growing up (and as an adult), I put ketchup on everything — eggs, chicken nuggets, you name it. Now, we’ve made a version you can feel good about. Clean ingredients with real flavor.
My wife is the most fanatical mayo eater I’ve ever met, so it’s been extra rewarding to make a mayo she’s obsessed with — and I think you will be too. 🙌
Serve proudly, sauce often.
