It becomes quite clear, when trying to build your own, that a creative career does not happen by accident. Spent a week in the Colorado backcountry this fall directing a piece with Sigma Ambassador @liam_doran_outdoors , to mark 10 years of work with @sigmaphoto . Long days, shifting weather, and conversations about what it really takes to construct a life centered on adventure and art reminded me of everything I admired growing up watching One Man’s Wilderness (Richard Proenneke). A massive thanks to @liam_doran_outdoors for the collaboration and congratulations on a decade of achievements.
Shot with the Dallas Cowboys’ creative team during spring training and put together a case study of their experience with the new Sigma Aizu Primes. Director of Creative Video, @iamdrewferguson sat down and shared his insights. Frames from the study, 60s case study on the last slide, and the Q&A at blog.sigmaphoto.com