Samuel McElwee📸

Very pleased to share a big project directing a TVC first aired for the official live stream of the Superbowl LX. Working with living legend & 10/10 human, @gordongram Gordon Ramsay for PolyAi with @wearebou From pre production to the shoot day through to post production, an extraordinary amount of work went into every detail of this project. Massive thanks to the brilliant people across all departments I was lucky enough to collaborate with and who made it all possible. Special thanks to the team @bangerzandnash_ for a monumental amount of work behind the scenes and support. ** Credits: Client: PolyAi Agency: @wearebou Talent: @gordongram Gordon Ramsay Director & Photographer: @sam_mcelwee Agent: @hortonstephens Production: @Bangerzandnash_ Exec Producer: @bennynash_ Producer: @ellingham_lou Post Producer: @elliesharille Post Production Studio: @doma.works Editor: @nedchampain Colourist: @thomaskumeling Sound Design & Mix: @OPM.london Post Production Stills: @fluxretouching 1st AD: @Micks_ter DOP: @stefanyapdop 1st AC: @Tony.sharps 2nd AC: @J_Ighodaro Gaffer: @Joshernolighting Spark: @goldsparks.lighting Spark: Jovan Lawrence DIT: @elliotino Playback: Bruce Newton Autocue: Sam Tolley Lighting: @Iankirbyphoto Digital: @beadyeyedigi Production Design: @millywhitedesign Props Master: @alfiewdaviesss Props Assistant: Megan Russell Stylist: @Maureenstylist H&MU: @busterknight BTS Photographer: @ossi_metaverse PA: Jeremy Rwakasiisi Security: Arms - Reel-Safe Stand In: Thomas K

Thrilled to share new key art for the next instalment of the most treacherous show going around. Hosted by the impeccable @alancummingreally The Emmy Award winning - The Traitors Season 4. A massive thanks to all the incredibly brilliant and talented humans involved to make magic happen. ** Client: NBC Universal Peacock Creatives: Milinda & Jackson The 👑 Producer: Cait THE grrrrrrrreat Local Production: @studiolambert Photography: @sam_mcelwee Lighting: @iankirbyphoto Lighting: @paulandrewreich Digital: @nathanlang__ Agent:@hortonstephens & @louisjack___

I’m feeling like a bit of a top dog to unleash the Summer ’25 campaign for the freshest dog food going around - Butternut Box. A brilliant bit of creative with a tail-wagging twist on a classic line: Who’s a good boy? - Who's a good human? You are. It took a pack of Big Dogs to bring this fun campaign to life. Two days of shooting, four pawsome stories, and plenty of treats along the way. Thanks to everyones hard work. The Big Dog Pack: Client: @Butternutbox ECD: James North Creatives: Lauren & Sally Creative Projects Manager: Olivia Gracey Brand Creative Projects Lead: Sarah Ward Senior Brand Strategist: Jordan Carp UK Agent: @hortonstephens Photographer: @sam_mcelwee Production: @bangerzandnash_ Executive Producer: @bennynash_ Producer: @ellingham_lou Production Coordinator: Ellie Sharville Production Assistant: Hannah Nichols-Chia Lighting: @iankirbyphoto Lighting: @samiweller Lighting: @oscarskinner_ Digital Operator: @nathanlang__ Post Production: @thegateplus_ Styling & Art Department: @Kerrypanaggio Styling Assistant: Marianna Frannais Prop Master: @elliekoslowsky Hair Stylist: @Yoko_Setoyama 
Make Up & SFX: @Victoriapolandmakeup Casting: @traciehuntercasting Talent: @Ellieryan_ - Ellie Ryan Talent: @di_modelling - Di Donaldson Talent: @Negusdb_stunts - David Bennie Talent: Steven Barwick The Actual Dogs: 
Frodo, Merlin, Miya & @henleypoos

Very pleased to share the PolyAi stills campaign - "Finally. Someone who F*ing Listens." Working with living legend & 10/10 human, @gordongram  Gordon Ramsay for PolyAi with @wearebou . From pre production to the shoot day through to post production, an extraordinary amount of work went into every detail of this project. Massive thanks to the brilliant people across all departments I was lucky enough to collaborate with and who made it all possible. Special thanks to the team @bangerzandnash_  for a monumental amount of work behind the scenes and support. ** Credits: Client: PolyAi Agency: @wearebou Talent: @gordongram  Gordon Ramsay Director & Photographer: @sam_mcelwee Agent: @hortonstephens Production: @Bangerzandnash_ Exec Producer: @bennynash_ Producer: @ellingham_lou Post Producer: @elliesharille Post Production Studio: @doma.works Editor: @nedchampain Colourist: @thomaskumeling Sound Design & Mix: @OPM.london Post Production Stills: @fluxretouching 1st AD: @Micks_ter DOP: @stefanyapdop 1st AC: @Tony.sharps 2nd AC: @J_Ighodaro Gaffer: @Joshernolighting Spark: @goldsparks.lighting Spark: Jovan Lawrence DIT: @elliotino Playback: Bruce Newton Autocue: Sam Tolley Lighting: @Iankirbyphoto Digital: @beadyeyedigi Production Design: @millywhitedesign Props Master: @alfiewdaviesss Props Assistant: Megan Russell Stylist: @Maureenstylist H&MU: @busterknight BTS Photographer: @ossi_metaverse PA: Jeremy Rwakasiisi Security: Arms - Reel-Safe Stand In: Thomas K

Ross Kemp Myth-Busting for Smart Energy GB. @rosskemptv & Einstein! Thank you to all the legends involved. - Agency: @amvbbdo Creatives: Tim Riley & Ant Eagle Creative Producer: @livfryer Photography: @sam_mcelwee Lighting: @samiweller Digital: @nathanlang__ Post Production: @fluxretouching Einstein: Andrew Fettes

It’s not all jumping down chimneys and hanging out at the local grotto… ...but Santa still has his elf-respect and crucially his favourite, @oceansprayuk Cranberry Sauce. Our @sam_mcelwee caught up with Santa off duty and having spent some considerable time sitting on his knee, was granted a wish! Hah!! That global buyout must still be in the post! Thanks for getting us involved with your wonderful guerrilla festive event @aceofheartscreative Dal and Sabrina. #santa2025

It’s not all jumping down chimneys and hanging out at the local grotto… ...but Santa still has his elf-respect and crucially his favourite, @oceansprayuk Cranberry Sauce. Our @sam_mcelwee caught up with Santa off duty and having spent some considerable time sitting on his knee, was granted a wish! Hah!! That global buyout must still be in the post! Thanks for getting us involved with your wonderful guerrilla festive event @aceofheartscreative Dal and Sabrina. #santa2025

It’s not all jumping down chimneys and hanging out at the local grotto… ...but Santa still has his elf-respect and crucially his favourite, @oceansprayuk Cranberry Sauce. Our @sam_mcelwee caught up with Santa off duty and having spent some considerable time sitting on his knee, was granted a wish! Hah!! That global buyout must still be in the post! Thanks for getting us involved with your wonderful guerrilla festive event @aceofheartscreative Dal and Sabrina

Kotoshōhō and Takanoshō, Grand Sumo Tournament 2025 - Royal Albert Hall.

CAPtured Privacywear for the viral age Built by Droga5 Dublin @droga5dublin Designed with @ancutasarca capturedcap.com Credits: Agency Droga5 Dublin, part of Accenture Song Chief Executive Officer: Jimi McGrath Chief Creative Officer: Jen Speirs Group Creative Director: Ste Rogers Creative Director: Carina Caye Copywriter: Niamh Aremband Copywriter: Tobias Owen Art Director: Lucas Oliveira Art Director: Meigan Brown Head of Creative Tech & Innovation: Evan Greally Head of Production: Jessica Bermingham Production Siobhan Coakley Production: Caroline Coates Music Composer: Proud Ngwenya Web development: Alexander Bosman Web development: Theo Scott van Zyl Editor: Eoin Lennon Motion Design: Cris Schmidt Global Head of Reputation & Creative Excellence: Ann-Christine Diaz Senior PR & Communications Manager: Titus Wouda Kuipers Local PR: Susan Nelis Photographer/Videographer: #mcelwee Talent: @rshanagram Special thanks to @danieltarcher

CAPtured Privacywear for the viral age Built by Droga5 Dublin @droga5dublin Designed with @ancutasarca capturedcap.com Credits: Agency Droga5 Dublin, part of Accenture Song Chief Executive Officer: Jimi McGrath Chief Creative Officer: Jen Speirs Group Creative Director: Ste Rogers Creative Director: Carina Caye Copywriter: Niamh Aremband Copywriter: Tobias Owen Art Director: Lucas Oliveira Art Director: Meigan Brown Head of Creative Tech & Innovation: Evan Greally Head of Production: Jessica Bermingham Production Siobhan Coakley Production: Caroline Coates Music Composer: Proud Ngwenya Web development: Alexander Bosman Web development: Theo Scott van Zyl Editor: Eoin Lennon Motion Design: Cris Schmidt Global Head of Reputation & Creative Excellence: Ann-Christine Diaz Senior PR & Communications Manager: Titus Wouda Kuipers Local PR: Susan Nelis Photographer/Videographer: #mcelwee Talent: @joegabrielbrown Special thanks to @danieltarcher

Thrilled to share new work for The Guardian, featuring an absolutely wonderful creative from @oliver_agency  for @guardian . A huge thank you to the amazingly talented people who made it all happen. Agent: @hortonstephens Agency: @oliver_agency Creatives: Leah & Hannah Agency Producer: @charlotteerussell Client: @guardian Photographer: @sam_mcelwee  #McElwee Lighting: @iankirbyphoto Lighting: @countryqu33r Digital: @nathanlang__ Post Production: Chris Payne Wardrobe: @kerrypanaggio HMU: @victoriapolandmakeup Art Department & Set: @delphinefyrst Construction: Nick Abbott, Stuart Manning, Jacob Smith Art Assistants: Freja Wallin & Gina Atkinson Talent: @lisa_and_sid