Sally | Bake Off: The Professionals 2025

@sallydells

Teaching the đŸ©· of baking: 🧁Sallys Baking ClassesđŸ‘žđŸŒ đŸ«Brighton Communtiy Kitchen đŸŽ„ @cupcakejemma ✉[email protected]
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Weeks posts
We’ve been keeping a little secret.. @sallydells & @danepemberton have been busy competing in Bake Off: The Professionals!! We are so excited to say they’ll be competing for Crumbs & Doilies and you won’t BELIEVE some of the things they’ve made đŸ€©. Tune in to see how they get on from Tuesday 27th May at 8pm over on Channel 4 (UK) or catch up on 4OD!
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11 months ago
**NEW CLASSES** set your alarm clocks, cancel your meetings and book your childminders! Tomorrow I will be releasing a whole bunch of new class dates PLUS a brand new decorating class for the cutest cakes you ever did see. Follow the link in my bio to sign up to be the first to know! đŸŽ„Gorgeous footage from one of my classes shot by my beautiful boy @danepemberton #crumbsanddoilies #bakingclasses #cakedecorating #learntobake @crumbsanddoilies
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3 years ago
LOVE IS IN THE AIR.. and on your screens at the link in bio right now with our wonderful @sallydells 💖 Join Sally as she shows you how to carve, crumb coat & decorate a heart shaped cake with that classic vintage piping which is PERFECT to gift to your valentine or take to a party next week ❀ #cupcakejemma #valentines #vintagecake #vintagepiping #classiccake
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2 years ago
Did you know baking can be an excellent well-being activity? It’s more than just making tasty treats (although that does help) 🧁đŸȘ Taking your time to bake in a calm and considered way, either with a friend or on your own, can be a great way to connect and be present. Think kneading or mixing calmly, creating a sense of achievement and the joy of sharing your creations. đŸ’šâ­ïž That's why we run our Baking for Wellbeing Classes. In todays session participants made delicious cookies, lemon and blueberry muffins and fruity crumble bars 😋 Thank you to @sallydells for teaching this fabulous class. This class was made possible by the Community Kitchen Charity and our funders the Maximus Foundation.
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17 days ago
For International Women’s Day we celebrated @sallydells , the brilliant mind behind eddys. From idea to 5-seed recipe, Sally helped bring eddys to life. Making them strong, delicious and designed to never end up in landfill. We’re proud to have her shaping the future of eddys. đŸŒ±
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2 months ago
There’s been SO many cakes flying out of the bakery recently and this two tier Vintage Cake is one of our favourites! You can order tiered cakes on our website right now đŸ€ #crumbsanddoilies #londonbakery #vintagecakes Vintage cakes . Layer cakes . Tiered cakes . London bakery . Crumbs & doilies
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2 months ago
Recent collaboration shoot between @teameddys and @theafterschoolcookieclub . Sustainable spoons meeting delicious plant based desserts designed by @sallydells đŸŠđŸ€ I’d be lying if I said I didn’t enjoy this one. #foodphotography #documentaryphotography #visualstorytelling #productphotography #foodreels
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2 months ago
Pretty pictures are lovely. But what I really care about is this: strong growth during launch week. 📈đŸȘ For this Valentine’s campaign, I didn’t just take photos. I worked across the full journey: - Creative direction & product photography - Product descriptions - Shopify upload & optimisation - SEO + metadata - Klaviyo flows & newsletters - Campaign emails - Landing page & analytics From shoot day → to inbox → to checkout → to sales. Supported by a strong social campaign, in collaboration with the client’s talented social media team @alignedsocial.co đŸ€, with great momentum behind it. Made even stronger by beautiful cookie design and styling by @sallydells ✹ What I love about my work is that it sits at the intersection of creativity ~ operations ~ growth. Not just making things look good. Making them perform. #brandsupport #shopifymanagement #productphotography #creativestrategy #foodphotography
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3 months ago
We made a spoon!
that you can eat! Thrilled to have been on the development team for @teameddys It’s been a mammoth journey and taken on more forms than I can bare to think about to make sure it doesn’t break but is still delicious to eat. The Eddy’s spoon is made up of 5 super seeds: quinoa, amaranth, poppy, chia and flax. It’s free from all allergens, it’s functional, delicious and it’s NOT going to landfill! This brand new beautiful product launched last night in collaboration with @theafterschoolcookieclub
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3 months ago
Our Christmas Biscuit Decoration Workshop 💙🎄 We had such a lovely time at our decorating workshop yesterday- plenty of creativity, festive vibes and even some dancing! A big thank you to all of the brilliant volunteers, @sallydells for hosting this amazing free session, delivered with @lovetomovesussex , and for helping us raise money for the wonderful @dementia_adventure Check out the fun in the reel, and keep an eye on our socials for more events coming soon! . . . . #rightathome #Christmas #workshops #homecare #events
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5 months ago
đŸ–€2 more days to make the most of my Black Friday offers. Discounts on all classes and online courses.đŸ–€ links are in my bio, see you soon!
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5 months ago
They may look like humans but they are actually angelsđŸ’«, dedicating their time to others well being. Thank you @lovetomovesussex and @rahshoreham for having me, these are my favourite days of the year. đŸ„°
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5 months ago