Sales Layer

Meet Sotiria Theodorou, Chief Accountant at Sales Layer!📈 Originally from Greece, Sotiria has been working in finance for more than 25 years. Sotiria is great at cheering up the office with her happy personality and friendly smile 😊. During her spare time, Sotiria loves to cook Greek recipes, especially the famous pastitsio 🍴. #MeetTheTeam #Finance #GreekCuisine

Today, we pause to honor and celebrate the incredible women at Sales Layer. Your strength, intelligence, and compassion shine brightly, contributing to our success and innovation every day. At Sales Layer, we’re not just a team; we’re a family that values diversity, equality, and inclusion. The women in our family inspire us with their dedication, creativity, and leadership, making a significant impact in our sector and beyond. Let’s take this moment to appreciate our female colleagues, partners, and customers. Your achievements and contributions are not just vital to our growth—they’re essential to shaping a more equitable and vibrant future for all. To all the women at Sales Layer and around the world, Happy International Women’s Day! Let’s continue to break barriers, forge new paths, and support one another in every endeavor. #internationalwomensday

Sales Layer team wishes you happy holiday season and a happy 2024 with the force between all of you. #saleslayer #pim

Still going strong in a digital world, the printed product catalog is as essential as it's ever been for manufacturers and suppliers. By enriching and automating your printed catalogs through PIM, you will be helping to boost buyer satisfaction, streamline your supply chain and reduce your carbon footprint. Discover how to do it in our blog post! [🔗 Link via DM] . #SalesLayer #PIM #productinformation #manufacturers #suppliers #supplychain #sustainability

Why is a cloud #PIM software a necessity for any prosperous brand or manufacturer? Our Founder & CEO, Álvaro Verdoy, shares lots of insights about it in an amazing guest post in collaboration with @salestech_star . 👇 Link via DM! . #SalesLayer #cloudPIM #productinformation #B2B

What would the #retail industry be without SKUs? They help to ensure simple and correct identification throughout the production chain, inventory tracking and sales. A #SKU code should be summarized alphanumerically and sorted from most to least important and include only the most necessary data. 📖 Check out our GUIDE to SKU Catalog Management! [🔗 Link via DM] . #SalesLayer #PIM #productdata #catalogmanagement

👉 Did you know 2 out of 3 users leave online stores without buying due to lack of #productinformation? A 'product data sheet' provides a solution to this because it comprises all the technical information of a product, such as components, applications, and use cases. Discover more in our blog post! [🔗 link via DM] . #SalesLayer #PIM #productdata #conversionrate #customerconversion

What type of design best suits your #ecommerce needs? A traditional layout or an interactive one? . #SalesLayer #PIM #productinformation #catalogmanagement #catalogdesing #productcatalog #ecommercedesign

Would you like to set up the #omnichannel strategy of your business and don't know what steps to take to avoid reaching a dead end? Check out these 5 tips from our partner @fortuitas : 1️⃣ SET CLEAR BUSINESS GOALS: This will help you to stay focused, reduce your risk of failure, and ensure you make good investment decisions along the way. 2️⃣ BUILD A BRAND EXPERIENCE STRATEGY: Think about where your customers are currently encountering your brand, and what channels are available to you. Are you currently using all of them? If not, which ones are the most effective and where are you missing out? 3️⃣ CREATE AN OMNICHANNEL TECHNOLOGY STRATEGY: Make sure your e-commerce and inventory management system can connect with your point-of-sale system and your other sales channels, and that your CRM system can connect with all other major systems to automate as many processes as possible. 4️⃣ DEVELOP AN OMNICHANNEL DIGITAL MARKETING GAME PLAN: Make sure that customer service is consistent across all channels. Make sure your website and social media are optimized for mobile, and that your customer service team is trained to respond quickly and effectively across all communication channels. 5️⃣ INTEGRATE OMNICHANNEL TECHNOLOGY: tools such as product information management softwares like SalesLayer’s PIM can help to centralize and enrich product content and share it across multiple channels, supporting any omnichannel strategy. . #SalesLayer #PIM #productinformation #omnichannelstrategy

👉 ¡AUDITA EL SEO DE TU ECOMMERCE! La mayor parte de los consumidores indaga sobre los productos que desea comprar a través de motores de búsqueda como #Google (que copa más del 90% de las búsquedas). Por eso, tu contenido debe responder a las necesidades y a las #keywords empleadas por los usuarios. Una información de producto optimizada es el anzuelo ideal para que Google se deje pescar y recomiende tu página en los primeros resultados de búsqueda. 🚨 ¡No creas que podrás compensar las pérdidas con campañas de anuncios ya que los resultados de tráfico orgánico consiguen un 94% más de interacciones! ¡Echa un vistazo a nuestra GUÍA! . #SalesLayer #PIM #productinformation #SEOoptimization #SEOtips

If you are selling your products into multiple sales channels, don't assume that you are doing #omnichannel. In fact, you are most likely doing #multichannel. Our partner @Fortuitas who has used our #PIM technology to optimize the omnichannel strategy of companies like @Bragg , enlighten us on the differences in their article. [🔗 Link via DM] . #SalesLayer #productinformation #omnichannelstrategy