saelf

@saelf_com

stand out by your saelf Made in Florence
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During the latest Milan Fashion Week, the brand Saelf presented its Autumn Winter 2026/27 collection through a project that moved beyond the traditional runway format, unfolding instead as an installation-based narrative. Nessuna forma basta (No Form Is Enough), the new collection conceived by founder and creative director Giulia Spitaleri, was unveiled at Fondazione Sozzani through an event that intertwined fashion, installation, and performance, building a visual and symbolic journey around family memory. For the first time, the brand’s work openly draws on the personal history of its founder. The collection emerges from a reinterpretation of Giulia Spitaleri’s Sicilian roots, shaped by domestic memories, family photographs, inherited gestures and everyday rituals. Collective harvests, countryside gatherings and women wrapped in aprons and shawls form a visual vocabulary that runs throughout the collection, grounding Saelf’s aesthetic research in a personal and cultural archive. Within this framework, garments reinterpret familiar domestic elements. Long aprons and shawl-like silhouettes appear in layered constructions, while the abitino, a small piece of red fabric traditionally sewn inside garments to ward off the evil eye, becomes a discreet but recurring detail. Read the full article at the link in bio. Words by @xritamorenax
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