RESTOCKED our travel discovery set is finally back in stock. It’s the perfect way to start building your (S)MER wardrobe. Ready to try the ranch and take on the go. Each scent comes with all 4 signature scents , and our iconic denim travel atomiser… for yourself or the perfect Mother’s Day gift… hint hint ;)
📸 @nicholascaldwell_
Mother’s Day is closer than you think.
Every (S)MER bottle is filled, finished, and handled with care. not just by process, but by people.
Hands that check every detail. Eyes that won’t let anything leave unless it’s right.
Craftsmanship isn’t a story we tell. It’s something you can feel.
This one’s for the women who set the standard, quietly, precisely, and without compromise.
Give her something made that way.
Mother’s Day is approaching faster than you think.
Petal to the Metal was built for my mum but truthfully, she’s been building it right back.
She’s on the filling line. Packing every order. Making sure every detail is exactly as it should be.
The standard you see in every bottle? That’s her.
Behind every brand, there’s someone who shows up quietly and makes it all work.
For us, that’s my mum.
Celebrate her properly this Mother’s Day, with (S)MER
When Matt and Taylor came to me and told me about their new podcast @tfm.pod , I knew we wanted to be part of something special, not just as a brand, but as a meaningful part of the moment.
That’s why we partnered with TFM to gift every podcast guest an (S)MER discovery kits. because the best memories deserve something tangible to hold onto. A scent is more than a fragrance, it’s a timestamp. It carries you back to a room, a conversation, a feeling. And for every guest who sits down with Matt and Taylor, we wanted them to have something that would transport them right back to that moment, the nerves, the laughs, the stories shared.
This is what sent memory is all about.
It’s also special to know that every single product that goes out the door, (S)MER donates a $1 from every bottle to @jeansforgenesau
To Matt, Taylor, and every TFM podcast guest thank you for letting (S)MER be part of your story.
This podcast has never just been about marketing. It's about the people behind it. So when it came to thanking our guests, we didn't want to give something generic. We wanted something that reflects what TFM actually stands for: real impact, not just noise.
That's what led us to @s_mer___
This collaboration isn't just about a product, it's about contributing to something bigger.
In the same way this podcast exists to share knowledge and elevate the industry, this gift plays a small role in creating impact beyond the conversation 🤍
Season’s shifting. It’s double denim season.
Canadian Tuxedo is the raw embodiment of sitting by a campfire until the sky turns black. The scent of the denim jacket you stole the next morning, smoky, lived-in, completely irresistible. Smoke woven through fibres, cold metal brushing warm skin, the quiet power of being alone in nature. A sharp hit of mandarin slices through like a rivet on denim, unexpected but unforgettable… before sinking into vetiver and the comfort of firewood after dark.
Opening shift at (S)MER. The store isn’t just a place to buy fragrance, it’s an extension of the brand itself. Every detail, from the materials to the music to the way the scents move through the space, is designed to feel like stepping inside the world of (S)MER. It’s calm, considered, and a little bit seductive. More than retail, it’s a place to slow down, take it in, and experience the brand the way it’s meant to be worn, not shown.
Bring back the 90’s. Before everything got too polished, too perfect, too forgettable.
Canadian Tuxedo was never meant to look clean. It’s the denim jacket you throw on after the fire’s burnt down, smoke still sitting in the fibres, the night still clinging to your skin. A bit undone. A bit reckless. Exactly right.
Hand made scent. Hand made campaign.
Nothing to hide behind.
Worn, not shown.
