Ryōken (猟犬) Instinct®️

Introducing the fresh look of our signature Adventure Ready™️ Bars 🏔️ ⁣ Same formula. Same mission. Now with packaging that tells the whole story, loud and proud, from shelves to trailheads. ⁣ While each flavor got a refresh, we made sure to keep a small nod to the packaging that inspired it. A little piece of where we started, carried into where we’re headed. ⁣ 🐄 Beef 🐑 Lamb 🐖 Pork 🐟 Seafood ⁣ This update isn’t just a makeover. It’s a major step forward for where Ryōken is going next. ⁣ We officially launch on Earth Day, and it’s going to be our biggest drop yet. Get your pup the one and only adventure ready nutrition for the spring season! ⁣ 💥 Sign up for our VIP list to get early access and surprise perks. Link in bio. We can’t wait to show you what else we’ve been working on 😎 PS. Hugest of shoutouts to our incredible product photographer @iykstudio

Did you Know February is National Snack Food Month? It’s a time to consider healthier snack options and how they can improve health, so let’s talk about what really makes a good snack for your adventure dog 🐕🍖 Most treats are just that—treats. 🍪 Low in nutrition, high in fillers, and designed for cost rather than 𝗽𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲. But for 𝘄𝗼𝗿𝗸𝗶𝗻𝗴 𝗱𝗼𝗴𝘀, 𝗮𝗱𝘃𝗲𝗻𝘁𝘂𝗿𝗲 𝗱𝗼𝗴𝘀, 𝗮𝗻𝗱 𝗮𝗰𝘁𝗶𝘃𝗲 𝗽𝘂𝗽𝘀, snacks need to do more. That’s why we created Ryōken Bars to be: ✅ 𝗛𝗶𝗴𝗵 𝗶𝗻 𝘂𝘀𝗮𝗯𝗹𝗲 𝗲𝗻𝗲𝗿𝗴𝘆 (~5000 𝗸𝗰𝗮𝗹/𝗸𝗴!) ✅ Fat and protein-forward 𝗳𝗼𝗿 𝗲𝗻𝗱𝘂𝗿𝗮𝗻𝗰𝗲 & 𝗿𝗲𝗰𝗼𝘃𝗲𝗿𝘆 ✅ 𝗠𝗶𝗻𝗶𝗺𝗮𝗹 𝗳𝗶𝗯𝗲𝗿 𝘁𝗼 𝗽𝗿𝗲𝘃𝗲𝗻𝘁 𝘀𝗹𝘂𝗴𝗴𝗶𝘀𝗵 𝗱𝗶𝗴𝗲𝘀𝘁𝗶𝗼𝗻 Inspired by 𝘀𝗹𝗲𝗱 𝗱𝗼𝗴𝘀 and the 𝗼𝗿𝗶𝗴𝗶𝗻𝗮𝗹 𝗽𝗲𝗺𝗺𝗶𝗸𝗮𝗻 𝗯𝗮𝗿𝘀, we modernized the multi-day working dog fuel for today’s everyday explorers 🏔 Your pup isn’t just any dog—so why settle for any snack?

𝗡𝗼𝘁 𝗔𝗹𝗹 𝗧𝗿𝗲𝗮𝘁𝘀 𝗔𝗿𝗲 𝗖𝗿𝗲𝗮𝘁𝗲𝗱 𝗘𝗾𝘂𝗮𝗹 🐕✨ Did you know 𝗠𝗲𝘁𝗮𝗯𝗼𝗹𝗶𝘇𝗮𝗯𝗹𝗲 𝗘𝗻𝗲𝗿𝗴𝘆 (𝗠𝗘) measures the energy your pup actually uses from food? Here’s how our bars stand out: •~5000 𝗸𝗰𝗮𝗹/𝗸𝗴 𝗠𝗘 (vs. ~3000 kcal/kg in most treats) •Packed with 𝗵𝗶𝗴𝗵-𝗾𝘂𝗮𝗹𝗶𝘁𝘆 𝗮𝗻𝗶𝗺𝗮𝗹 𝗽𝗿𝗼𝘁𝗲𝗶𝗻𝘀 𝗮𝗻𝗱 𝗵𝗲𝗮𝗹𝘁𝗵𝘆 𝗳𝗮𝘁𝘀 𝗳𝗼𝗿 𝘀𝘂𝘀𝘁𝗮𝗶𝗻𝗲𝗱 𝗲𝗻𝗱𝘂𝗿𝗮𝗻𝗰𝗲 𝗮𝗻𝗱 𝗿𝗲𝗰𝗼𝘃𝗲𝗿𝘆—no fillers like chickpeas or soy or flour. •Organs and fats provide 𝗺𝗮𝘅𝗶𝗺𝘂𝗺 𝗲𝗻𝗲𝗿𝗴𝘆 𝗲𝗳𝗳𝗶𝗰𝗶𝗲𝗻𝗰𝘆 𝗮𝗻𝗱 𝗯𝗲𝘁𝘁𝗲𝗿 𝗱𝗶𝗴𝗲𝘀𝘁𝗶𝗯𝗶𝗹𝗶𝘁𝘆. For long hikes or big adventures, your dog needs nutrient-dense snacks that work hard. Every square of our bars powers your outdoor loving pups’ play, recovery, and exploration!

What’s one thing that you bring everywhere with you for your dogs? You can always find us with: - a collar and leash - a first aid kit (for the dogs and for me) - a bit of an overload of treats - a harness and a weather related jacket (these two get cold if the wind breezes lol) - a @ryokeninstinct adventure ready bar (or two… or five) I really like that these bars come in releasable packaging, are made with limited ingredients that are sustainably sourced, and that they’re pre scored so you can break little bits off to use as reward treats. They’re packed with protein and good fats that help to replenish dogs after a lot of activity, which can help with muscle recovery 🙌🏼 @ryokeninstinct code KILOHEXINSTINCT #doggear #dogtreats #workingdogs #caninewellness #dogsthathike

Happy Monday! What’s your favorite treat? Like you and your dogs? I think I my biggest weakness for pickles…but if I’m saying sweet treat it’s gotta be coffee😋 My dogs is @ryokeninstinct Adventure Ready Bars, they each have different fav proteins and I wish I could ask them what their favs are but I think I can tell based on how hard they take it from me and how big their eyes get😂 What’s your fav and what’s your dogs? - Code AspenInstinct @ryokeninstinct - #hikingwithdogs #hikingdogs #pnwdogs #happydogs

If you had to choose one protein for a @ryokeninstinct everyday mini, what would it be? Hex and Kilo are the least helpful teat subjects. When it comes to Ryōken Instinct bars, they love absolutely everything that Martha makes! But I think their favourite mini bars so far have been the goat or the quail (who remembers the 24 protein advent calendar?!). Everyday Minis are so versatile and we use them for just about everything, which is why I always keep a stock of them! From training treats, food puzzles and enrichment, meal toppers… the list goes on! Ryōken Instinct also makes Adventure Ready Bars; these have been a staple in our life for over 3 years now. They’re what I grab for longer days, hikes, sports training and more demanding training sessions… anything where the dogs are working extra hard and need more fuel. Ps. The Venison Adventure Ready+ Bar is back for a limited time AND are on sale! You can use code 🍫 KILOHEXINSTINCT 🍫 to save on your order 🤗 #caninewellness #activedogs #hikingwithdogs #dogtraining #dogtreats

We noticed a trend, so we did the science. 👩‍🔬 Adventure Ready Bars from @ryokeninstinct are proven* to boost canine energy and reduce fatigue in as little as 6-8 minutes! 🤯 Get yours with code KAIJUINSTINCT and test out the Ryōken Effect for yourself! *(𝘒𝘢𝘪𝘫𝘶 𝘦𝘵 𝘢𝘭, 2026)

Celebrating Year of the Horse! 🧧🔥🐎 To kick off the lunar new year, we’re teaming up with a few AAPI owned small businesses to give you a chance to win dog goods valued $200+ for your pup! Prize includes: 🍊 dandelion yellow wide 4-in-1 convertible hands free dog leash & snap treat pouch from @shopsunnytails 🍊 1 pouch of quail treats & 1 pouch of pork and shrimp treats from @ryokeninstinct 🍊 2 ruku bison bars from @ryokeninstinct 🍊 2 custom lunar new year pet tags from @pleionecreative 🍊 2 LNY bandanas of choice from @andmutts.co 🍊 coral boho slow feeder from @andmutts.co 🍊 dog katsu dog toy 🍊 ramen nosework toy To enter: 1. Must be following @shopsunnytails @ryokeninstinct @pleionecreative @andmutts.co 2. Like this post 3. Share this on your story 4. Tag your friends— one tag = one entry! Unlimited entries Giveaway ends Feb 27th at 11:59pm pst! Only for US participants. Good luck 🧧💫 Wishing you all a year of good fortune & health! #giveaway #doggiveaway #giveawayalert #doggiveaways giveawayusa

Introducing our Lunar New Year Everyday Minis in Pork & Shrimp. Inspired by classic dumpling and egg roll flavors! Pasture raised pork. Premium grade shrimp. Air dried. 
I know, I know. Long time no post 😅 The holidays turned into a (MUCH needed) social media detox. New Year’s turned into MLK weekend. Which somehow turned into February. Suddenly we realized we had been MIA for over a month 🫣 Not to say we haven’t been working hard behind the scenes. It was tough wanting to show up online with everything going on, but we’ve been pouring our energy into moving the needle where we could. (recap coming sooooon~) You know we love Lunar New Year, and stepping into the Year of the Fire Horse felt like the right moment to come back. We’re moving past the year of the snake and ready to take on all the fast-paced changes and intense progress this year brings 💪 We hope you and your pups love this limited time flavor and this special way to share some of the same foods on LNY 🧧🏮🥟 [ngl, I snuck a bite and they tasted like a sui mai cracker(!!!) IYKYK 👀] Grab yours and let’s ring in the new year even with all the chaos and change🧧🐎

POV: You’re playing tug-o-war with Milo for a @ryokeninstinct Adventure Ready+ Bar 🤪 Bison, Boar and Venison Adventure Ready+ bars are still available online! Use code “MILOINSTINCT” to help you save! 🙌🏼 ↠ Featured: @ryokeninstinct Bison Adventure Ready+ Bar Code | 𝐌𝐈𝐋𝐎𝐈𝐍𝐒𝐓𝐈𝐍𝐂𝐓 Ryōken Instinct | Tug o war | Black pug | Novel protein | Canine nutrition | Dogs of Instagram | Explore with dogs | Action shot

Ever been attacked by your dog because you were taking too long to give them their treat? I have for @ryokeninstinct adventure ready bars many times💀 During this hike Martha captured some of the funniest photos of my dogs absolutely destroying me for the bars. Haze was attacking from behind as Ember tried to grab from the front…. My dogs are big on team work let me tell you😂 They know these are the best snacks for our adventures and I cannot hide them from the pups, they always know. - Use code AspenInstinct to save money @ryokeninstinct - #ryokeninstinct #adventurereadybars #adventureready #dogtreats

Merry Christmas from our home to yours 🤍 This year gave us a lot to be thankful for. Our shibas who inspire us and stay right next to us for this whole story, the customers who keep showing up, the shops and partners who took a chance on us, and this ryōken pack that continues to remind us why we started in the first place~ We hope your Christmas is filled with good food, cherished memories, and your dogs cozied right up next to you Thank you for being here with us 🙂‍↕️🎄✨