@DSQUARED2 AW26/27 ❄️🎿 Snowboarding boys meet après-ski rebels, with space-age ’80s après-ski girls bringing the attitude.
For the girls, it was all about big, bold volume. Hero products included our SuperLift Root Volumising Spray, Cool Girl Texture Mist, and Modern Hairspray Heat Protecting Styling Mist - designed to lift, shape and lock in the looks 💫
The boys’ hair was tailored to each individual vibe: with Cool Curls, Dressed to Kill Define and Defrizz Cream , and Perfect Mess Matt Clay - using different products to suit every texture and style.
The ultimate backstage essential for backcombing and building volume across the board? Easy Updo Texture Spray - our go-to hero for effortless lift and hold.
Yasmin Wijnaldun and Hudson Williams also made a guest appearance on the DSQUARED2 runway ✨
Hair by
@sammcknight1 and Team McKnight
Photographer
@brettrussellldn
Makeup
@aarondemay1
Nails
@antoniosacripante
Models
@abbychampion
@yasminwijnaldum
@hudsonwilliamsofficial
@yilan_hua
@issalish
@mack_karpes
@candidalvisee
@laineyjhearn
@viviennerohner
@ivystwrt
#HairbySamMcKnight #AW25 #autumnwinter2025 #trending fashionweek MFW DSQUARED2
