Last year I had the pleasure of heading up this branding project for the awesome
@onboxcreative for their client Montfort, a private credit company based out of Vancouver BC. Collaborating with the team, I delved into the branding, Illustration and motion and I’m stoked with where it all ended up and to share the project.
We developed a concept for Montfort that goes beyond the conventional financial brand, shaping it into a lifestyle destination where you can envision yourself living and thriving in your financial endeavours. To achieve this, we established a brand exuding trustworthiness through illustrations that whisk you away to this luxurious place.
Firstly, we designed this logo mark - an icon reminiscent of a fort but fashioned into an ‘M’, instilling the trusted look and feel desired for their clientele. It’s complimented by a customized serif wordmark, evoking an immediate sense of security & trust.
Stoked to share more soon and thanks again to Onbox for the opportunity 🙌🙌🙌