synths 2 now live to shop via our website, in store in Selfridges and online via Selfridges website!
@hdaesina wears bone straight in black
@thisispriscilla wears textured straight in black
@itssarahlouuise wears afro kinky in black
synths 2 heat test!
other fibers struggle at 180°C while synths 2 maintains it’s texture 🔥
this means more styling freedom without the worry of melting or frizzing.
and beyond styling? no lead. no carcinogens. no toxins ➰
✨ pre-order for Synths®2 is now live ✨
a week ahead of the launch, we’ve given you early access to our collagen-based, protein synthetic braiding hair — hypoallergenic, biodegradable, heat-resistant and built to perform like real hair.
you sold out synths 1. but we knew the work wasn’t finished.
because until lead, toxins and carcinogens are removed from the fibres dominating this industry, our communities are still at risk.
so we built again. faster. better. safer.
the revolution in hair is here.
➰ link in bio to pre-order now
(Edit: Afro Kinky comes in 10 inches, not 24 inches — apologies for the error in the post!)
my favourite part of y5 has been the reflections. reflections i’d have with my co-founder @ugorjileah and with my team. reflections in my quiet time with God.
but here i took time to do that with another founder i deeply respect on what it really means to build in this era. the pressure, the unpredictability and still choosing to believe anyway
we didn’t just want investors, we wanted the right ones.
people who understand what textured hair means culturally, not just commercially. who move between continents, industries, communities. who know that the future of beauty looks a lot like the world actually does.
dina. mr eazi. nana. sophia. and more.
athletes, artists, entrepreneurs - representing africa, the diaspora, and everywhere this culture travels.
that’s the table we built. and that’s the standard we’re holding. 🖤
last year i shared that me, @ugorjileah and the team were navigating our hardest fundraise yet. failed term sheets, stock that never arrived, a burnt out team, robberies. we saw it all.
yet we kept going.
today that round closes at $4.5M - co-led by @freedomtrailcapital [joining the portfolio alongside issa rae’s sienna naturals + kevin hart’s vitahustle] and @henkel ventures (schwarzkopf, got2b), with @dinaashersmith , @nanaotedola , and the OG YouTuber herself @patriciabright (5M+ and counting, IYKYK) joining us, alongside Big Issue Invest.
and a huge thank you to our follow-on investors @julieadenuga , @backedhq + all our other investors for continuing to back us.
$10M raised to date for true innovation. a patent-pending lab-grown fibre. a community that never stopped showing up.
the best is still ahead. 🤪
what’s better than hair that’s hypoallergenic and itch free?
#1 hair fibres that aren’t sourced unethically
#2 hair that biodegrades and is better for the planet 🌍
beauty without the compromise; synths 2 🫶🏾
we’re opening our first US warehouse. 📦🇺🇸
the past few years have reshaped everything: how people shop, how goods move, how brands survive. building today means navigating speed, volatility, and rising costs all at once.
so we’ve been rebuilding - properly.
systems that can actually keep up.
shorter lead times.
faster fulfilment.
year 5 looks different: more intentional, more resilient.
![last year i shared that me, @ugorjileah and the team were navigating our hardest fundraise yet. failed term sheets, stock that never arrived, a burnt out team, robberies. we saw it all.yet we kept going.today that round closes at $4.5M - co-led by @freedomtrailcapital [joining the portfolio alongside issa rae’s sienna naturals + kevin hart’s vitahustle] and @henkel ventures (schwarzkopf, got2b), with @dinaashersmith, @nanaotedola , and the OG YouTuber herself @patriciabright (5M+ and counting, IYKYK) joining us, alongside Big Issue Invest.and a huge thank you to our follow-on investors @julieadenuga, @backedhq + all our other investors for continuing to back us.$10M raised to date for true innovation. a patent-pending lab-grown fibre. a community that never stopped showing up.the best is still ahead.](https://sp1.picnob.com/p/pt_6727296544236967504622_0_bb4fae8d93916435edb84ec8fec4bda6.jpg?o=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&h=5bfeeae864239bbb6ef964ddd582453d)
