Iconic never gets old, it gets redefined. This campaign celebrates the women we aspire to be, those who continuously reimagine and redefine themselves.
For me, an icon carries a quiet confidence with a loud presence. She knows who she is and is unapologetically herself and that to me, is the most inspiring thing of all!
A huge thank you to the gorgeous women Fauzia, Beverley, Bridget and Anna for bringing your stories, energy, and individuality to the campaign. You truly embody what it means to be iconic.
Seeing it live across London on taxis, buses, and the Underground and in our NYC Pop-Up was a complete pinch-me moment.
Endless gratitude to our incredible in-house team and freelance talent who brought this vision to life.
So proud of this one 🖤
Team
Head of Brand Marketing -
@charlgeoghegan
Senior Brand Marketing Manager -
@llinospeters
Creative Production -
@meg_burdett_production
Art Direction - Ruby Robinson
Photographer -
@hpstudi.o
Director of Photography -
@Alex Stevenson
Gaffer - Daniele Lucca
Spark - Sara Zourki, Tom McGoldrick
1st AC - Martin Welsby
Sound Engineer - James Jones
Videographer & Social Editor -
@lozjennings
Retouch -
@niceandblue
Graphics & OOH -
@izbels @suave.dtn
Social & Content -
@carla.sykes @charlotteparkker_ @izzy_greenwood
Brand Experience -
@jamessmckeown @benj_coleman
PD - Sophia Manley, Danielle Wood, Megan Barker, Jessica Carswell, Isobel Mortimer
MUA -
@jesscarswell__ @kiimmiki @iss.thelook
Hair -
@jasonmeacherhair @amyspencehair
Stylist - Gemma Harrison, Georgina Downe
Styling Assistant // Holly Chaisty
Props -
@rrotatorr
Lighting // Drop City
Kit // No Drama
Models //
@mrst_model @country.bookie.come_to.town @annamara.one @ ZBD, Beverley @ The Diversity Agency, Anna @ Models1, Bridget @ Mrs Robinson Management
As always a special mention to Jess, Jenna Meek and Charl for the trust in bringing this concept to life!
