We’re more connected through screens than ever before, yet hungry for places that ask us to slow down and engage.
Great design doesn’t start with a blank canvas. It starts by listening to the stories a community already carries. When the details invite a closer look, a space becomes more than a place we pass through. It becomes a place we belong.
Read the full article, linked in our stories.
#Placemaking #ExperienceDesign #RSMDesign #BuiltEnvironment
How do you craft destinations that transform a visit into a meaningful experience which invites people to linger, return, and connect with the environment?
RSM Design’s latest article, Experience-Led Design for Retail Environments, written by Principal and San Clemente Studio Director, Kyle Richter, and Senior Associate, Aaron Ferber, explores the experience-led strategies reshaping retail destinations, and what it means to design spaces where identity, navigation, and atmosphere work together to support the visitor experience end to end.
Read the article, linked in our stories
Kyle and Aaron will be attending the @icsc Las Vegas conference, May 18-20 in Las Vegas, Nevada. Connect with them via LinkedIn to continue the conversation.
Kyle Richter, Principal, and Aaron Ferber, Senior Associate, will be attending @icsc Las Vegas, May 18-20 in Las Vegas, Nevada.
The world’s largest commercial real estate event brings together over 25,000 decision makers for three days of networking, industry insights, and content sessions focused on the future of retail and marketplaces.
Kyle and Aaron look forward to connecting around experience-led retail design, placemaking, and how environmental graphics and wayfinding help transform commercial destinations into places people return to. Connect with them via email or LinkedIn to continue the conversation.
RSM Design is celebrating our second year in New York City.
Establishing our New York City presence has been a vision of RSM Design for many years. We are excited to recognize the one year anniversary of RSM Design’s fourth studio location. This brings us closer to our clients, collaborators, and new projects around the globe.
Here’s to more creative collaboration, project opportunities, and continued growth in the years to come!
Learn more about RSM Design’s New York City studio on our website. Link in bio.
Experiential programming is not an amenity layer added on top of a leasing plan. It is a central design directive.
In our latest article, Experience-Led Design for Retail Environments, Principal and San Clemente Studio Director, Kyle Richter, and Senior Associate, Aaron Ferber, explore what it means to design retail environments around exploration rather than efficiency alone, and how that shift connects directly to leasing performance, customer engagement, and long-term asset value.
Read the article, linked in our stories.
Kyle and Aaron will be attending the @icsc Las Vegas conference, May 18-20 in Las Vegas, Nevada. Connect on LinkedIn to continue the dialogue around future-proof retail environments.
A Detour Through Nashville Yards
While attending the @urbanlandinstitute Spring Meeting in Nashville, Tennessee, Executive Director Harry Mark, FAIA and Director of Design Jeff Hertzler took a stroll through @nashvilleyards to see RSM Design’s installed work up close. RSM Design collaborated on the environmental graphic design, wayfinding, digital integration, and tenant signage criteria for this innovative mixed-use district.
Reach out to Jeff and Harry via email or LinkedIn to further discuss Nashville Yards through the lens of storytelling, placemaking, and a forward-thinking approach to urban development.
Every place holds a story waiting to be told. Public art and murals are how we give those stories a voice, transforming blank walls into beacons for community gathering and forgotten corridors into spaces of color, meaning, and connection.
The RaDD Artwalk along San Diego’s waterfront is one of those stories in motion. Stretching six blocks across a mixed-use district of life science facilities, offices, cultural venues, shops, and public gathering spaces, it turns a research and development hub into an open-air gallery. Molecular structures, elemental patterns, and laboratory imagery nod to the innovation happening inside, while palettes drawn from kelp forests, coastal waters, Torrey Pines, and local sandstone root the experience firmly in place.
Read how public art transforms spaces into stories. Link in our stories.
#RaDDArtwalk #PublicArt #RSMDesign
What makes a place feel like it has always belonged?
In our latest article, Director of Design Jeff Hertzler explores the art of authentic storytelling in urban development, and how projects like @fifthandb and @nashvilleyards prove that the richest creative direction is already embedded in the land itself.
Authenticity is not simply stated. It is experienced.
Read “Rooted in Place.” Link in our stories.
Jeff is headed to the @urbanlandinstitute Spring Meeting May 5-7. We’d love to continue the conversation about placemaking, storytelling, and the future of urban development.
Why do certain places feel as though they’ve been there forever?
In our newest piece, Director of Design Jeff Hertzler digs into the craft of genuine storytelling in urban development, showing how projects like Fifth + Broadway and Nashville Yards demonstrate that the most compelling creative direction is already woven into the land itself.
Read the “Rooted in Place” article, linked in our stories.
Jeff will be at the @urbanlandinstitute Spring Meeting May 5-7. We’d love to keep the conversation going around placemaking, storytelling, and where urban development is headed next.
Celebrating Earth Day at RSM Design!
This year, the we dug our hands in the soil. Across our studios, the RSM Design team tended garden beds, crafted succulent arrangements, picked up new plants, and shared a farm-to-table lunch grown right outside our offices.
It was a good reminder that there’s a season for everything: planting, harvesting, and gathering around the table to enjoy it together.
What people carry with them when they leave a place is not the logo or the project name. It’s the feeling.
In his article, Rooted in Place: The Art of Authentic Storytelling in Urban Development, Jeff Hertzler, Director of Design, explores how the most meaningful urban developments don’t manufacture identity. They uncover it, through discovery, context, and a deep listening to what a place already has to say.
Read the article, linked in our stories.
Jeff Hertzler and Harry Mark, FAIA, will be attending the @urbanlandinstitute Spring Meeting, May 5-7 in Nashville, Tennessee. Connect with them via LinkedIn to continue the conversation.
Harry Mark, FAIA, RSM Design Executive Director, and Jeff Hertzler, Design Director, will be attending the @urbanlandinstitute Spring Meeting, May 5-7 in Nashville, Tennessee.
Bringing together leaders in real estate, urban development, and design, the conference explores how cities can adapt, grow, and remain relevant through thoughtful planning and investment.
Harry and Jeff look forward to connecting around urban revitalization, placemaking, and how environmental graphics and wayfinding help shape meaningful, people-centered places. Connect with them at the ULI Spring Meeting to continue the conversation.
