Soft Edge, an ambient light installation for @hito.scheveningen .
‘Soft edge’ forms a bond with the natural rhythms of its immediate environment. The system captures the horizon colors from a rooftop camera. Real-time wind and tide data shifts the grid, always adapting, never repeating.
CONCEPT & DESIGN: @matthijsgroos
PRODUCT DESIGN: @rowansir
ENGINEER: @dima.politin
CREATIVE DEVELOPER: @look_angle
TECHNICAL DIRECTION: @gijspouwels@adriaanvandepolder
PRODUCER: @zsophylouise.jpg
PHOTOGRAPHY: @sofiamaria_s
#architecture #productiondesign #spatialdesign #eventdesign #lighting
Interior architecture for ‘Taqueria Clamato’
The interior is based on a diverse material palette with a strong emphasis on texture and tactility. By exposing the character of each material, we aimed to communicate a sense of honesty and craftsmanship. Through the combination of materials and methods of finishing, the interior establishes an atmosphere that feels true to its cultural roots, while remaining aligned with contemporary Western design standards and quality.
The space is shaped through a palette of concrete, pine wood, stainless steel, brick and coloured laminate. The concrete surfaces are extended seamlessly into the floor, while the bar counter is precisely cut to integrate all utilities needed for serving drinks, cocktails and bar snacks.
The back bar and lighting structures are constructed from Corten steel, sealed with a transparent coating. The lighting is intentionally kept low and warm, resembling candlelight, allowing shadows and reflections to animate the textures throughout the interior.
Client: Taqueria Clamato Role: Spatial Design & Fixture Design Design Team: Rowan Siriram, Anna van Niel, Dima Politin Interior Build: Studio Noest Photography: Anna van Niel
Interior architecture for office space De Weesper, Amsterdam. Spread across different zones the space houses a variety of functions; from hospitality and library zones to meeting spaces, pantries, storage and a mezzanine.
We developed a bespoke furniture line that flows throughout different levels of the building, tying the spaces together both functionally and aesthetically. The design draws inspiration from 1950’s loft interiors and the playful geometry of abstract children’s playgrounds.
Materials include PU-coated elements, stainless steel countertops, vintage furniture, custom tiling, a tailored lighting grid, and bespoke furniture pieces. By combining robust finishes with refined detailing, the result is a flexible, connected environment that supports work, collaboration, and community.
Client: RJB group
Role: Spatial design and project management
Design Team: Rowan Siriram, Anna van Niel, Dima Politin
Interior build: Jilles Floor, Makoto van der Woude
Photography: Anna van Niel
Interior design for Café de Linden, Amsterdam
The brief was to create a warm, characterful space that blends contemporary detailing with a timeless café atmosphere.
Inspired by Art Deco architecture and the vibrant energy of Italian aperitivo bars, we developed custom furniture and lighting pieces, collaborated on a bespoke neon element, and oversaw the full interior execution. During the renovation, we uncovered the original 1850’s mosaic floor; wherever possible, we restored it and integrated it into the new layout.
The material palette combines solid wood, stainless steel countertops, vintage furniture, mosaic flooring, mirrors, and stained glass, all anchored by a central bar that forms the heart of the café.
Client: Club Binnenvisser & Zuiver Wijnen
Role: Spatial Design & Project Management
Design Team: Rowan Siriram, Anna van Niel
Interior Build: Jilles Floor, Makoto van der Woude
Photography: Anna van Niel
For @aupingnl we created a series of physical environments that highlight the distinct qualities of an Auping mattress. Each setting was designed to magnify these characteristics by translating them into form, material and spatial expression. We aimed to create volumes using relatively lightweight and transparent materials, with the intention of making them feel monumental despite their subtle construction.
Special thanks to @maria.bodil and @tebbernekkel
Client: Auping
Year: 2025
Role: Production Design & Execution
Location: Amsterdam
Happy to share our photo campaign ‘Designed for de slaap van je dromen’ for @aupingnl 🤍
Set was designed and build from scratch together with @rowansir
Interior architecture and project management for Amsterdam-based contemporary hair salon; Andsome. We were asked to create different zones with custom made furniture objects. With the materials being raw and unpolished, we wanted to emphasize their natural characteristics by using refined mounting techniques. This way we added an extra layer of definition to the design.
More pictures on the website.
Client: Andsome Amsterdam
Year: 2023
Role: Interior architecture
Location: Tweede Kostverlorenkade Amsterdam
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#interiordesign #spatialdesign #hairdresser #interiorarchitecture #rowansiriram #architecture #design #designinspiration #designnews #andsome
We had the pleasure of designing the interior for Dito Deli, a delicatessen shop located in Amsterdam’s De Pijp neighborhood. The concept draws inspiration from classic Italian delicatessens, blending traditional charm with a modern aesthetic. Our work included creating custom furniture and lighting elements, as well as overseeing the interior execution. The material palette exists out of lacquerered furniture pieces, stainless steel detailing, glass and stained pine wood including a fully equipped counter and service desk.
Many thanks for the trust and the collaboration. More pictures on the website soon.
Client: Dito Deli
Year: 2024
Role: Interior Design
Location: Amsterdam
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#interiordesign #spatialdesign #delicatessen #interiorarchitecture #rowansiriram #architecture #design #designinspiration #designnews #ditodeli
‘One Studios’, located in Amsterdam’s city centre, features three state-of-the-art recording studios, a content creation space and a vibrant lounge. Designed to be an inspiring and creative home for both local and international artists, One Studios combines the best of Sony Music, LASER, and House of Aces, in collaboration with Sony Electronics, Sony Publishing, and PlayStation.
The buildings interior, including a heritage wall, draws inspiration from the continuous creative process of artists. To reflect the concept of ‘work in progress’, we used raw construction materials like roof paneling, stained plywood, galvanized tubes and tension straps. The raw materials left unpolished by using refined mounting techniques.
We had to honor to design and produce the full interior for the studio building in close collaboration with creative directors @celisxjoeri
More pictures and information on the website soon.
Creative direction, styling and branding: Celis Jansen and Joeri Worm
Client: Sony Music Benelux, LASER en House of Aces
Year: 2023/2024
Role: Interior design and production management
Location: Taksteeg, Amsterdam
Special thanks to: Carlos van Erven, Rajiv Gayadien, Tristan Hageman, Jilles Floor
Logo animations: Sam de Kocker
Spatial design and physical production. “The First One Hundred” is a 360 digital launch campaign for sustainable footwear brand Filmore. The guys of Umfung asked us to create a fully modular installation that based on building blocks and shoeboxes. We’ve created foldable boxed from laser-cut steel that were designed to link and stack in different lineups.
More pictures on the website.
Client: Umfang for Filmore Brand
Year: 2023
Role: Spatial design and execution
Location: DeStu, Amsterdam-Duivendrecht
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#spatialdesign #dynamicdesign #popupdesign #sitespecificart #installationart #commercialdesign #rowansiriram #design #architecture #designinspiration #publicart #interactiveart #filmore
