No one talks to you about the valleys in entertainment and business.
Everyone talks about the hype. The wins. The sold out shows. The viral moments. The calls. The meetings. The attention.
But nobody prepares you for the silence that can follow.
Going from being āthe hottest thingā to no email replies. Dead phone lines. Low visibility. Slower income. Watching people move different when the momentum shifts.
Thatās the part managers, executives, and artists need to prepare for.
The highs are easy to navigate. The valleys are where people lose confidence, panic, overspend, disappear, or make desperate decisions.
Build your rainy day fund.
Structure your taxes and business properly.
Keep your overhead realistic.
Donāt let lifestyle become your identity.
And most importantly: remember that if you built momentum once, you can build it again.
Careers are rarely linear. The people who last are usually the ones who learned how to survive the quiet seasons.
Iām a mentor at this yearās @sxswlondon ! Iām opening up a limited number of mentoring slots on June 4th, where you can sit down 1:1 with me and ask me anything about management, strategy and marketing.
There was a point where I took on projects purely because the money made sense.
No real vision. No alignment. Just a number that looked good on paper.
And every single time it fell apart.
Looking back it was never really about the talent or the effort. It was always about whether there was a real direction behind it. When thatās missing, youāre just busy going nowhere.
The projects that actually worked all had one thing in common. Everyone around them genuinely believed in where it was going. Not just the bag. The vision.
Money follows meaning. Iāve tried to make it work the other way and it never does.
Find the people who ask where do you actually want to go. Not just the ones who show up with a contract.
No one builds anything meaningful alone.
Itās that time of year again ššššš no long caption this time Iām just grateful to be here. Thank you for everyone who has blessed my life. Level 4 + 3
Two years in the trenches. Highs, lows, but always movement. Appreciate everyone who made time, spoke life into me, or helped in any way. Real ones know.
Absolutely thrilled and deeply grateful to be part of MIME2025!
Canāt believe I get to share the stage at this incredible Music Industry + Music Education event! The opportunity to connect with fellow music enthusiasts and educators at Band On The Wall in Manchester on November 22nd feels like a dream come true.
Thereās something magical about bringing together passionate people who believe in the power of music education and its impact on our industry. Iām buzzing with excitement to meet everyone, share stories, and learn from the amazing community that makes events like this possible!
Huge thanks to @pathwaysintomusic for creating this platform and believing in the importance of music education. Canāt wait to see familiar faces and make new connections!
