“And that’s the bottom line, ’cause Stone Cold said so!”
Simply put, he didn’t follow authority. “Stone Cold” Steve Austin did things his way—beer in hand, ready to raise hell. No one defined The Attitude Era like him, the box office smash of WWE. After winning the 1996 King of the Ring, he gave the wrestling world its most iconic verse: “Austin 3:16 says I just whipped your ass!” A three-time Royal Rumble winner and eight-time WWE Champion, Austin turned the ring into the greatest theater in the world.
As part of our new WWE x ROF partnership, we are proud to introduce the Stone Cold collection. Can we get a “Hell yeah!”?
Available now at rootsoffight.com, wweshop.com and select styles at WWE World in Las Vegas this weekend.
WWE x ROF x Stone Cold | Link in bio.
“I’m a lucky man. I’m a blessed man... It’s the Hawaiian culture, it’s the Samoan culture, and that’s how I was raised.”
A titan of WWE’s Attitude Era, and one of the marquee draws of all time, Dwayne “The Rock” Johnson drew from the power of both the Hawaiian and Samoan islands, and the “mana” that originates in the heart of the Pacific. His accolades in the squared circle speak for themselves: An eight-time WWE Champion, a five-time Tag Team Champion and winner of the 2000 Royal Rumble.
He is The People’s Champion. As part of our new WWE x ROF collaboration, we pay tribute to Dwayne Johnson with this capsule throwing back to his roots!
Available now at rootsoffight.com, @wweshop and select styles at WWE World in Las Vegas this weekend.
WWE x ROF x The Rock | Link in bio.
“Rest In Peace.”
As the gong tolled, it spelled doom. The stare sent a chill down the spine. And in the thick of The Attitude Era, after rising as the master of the macabre for a decade and subjecting the wrestling ring to elements of the supernatural, Undertaker got himself a motorcycle and some shades. His American Badass human side became part of Deadman Inc., and The Deadman himself meant business.
During Undertaker’s thirty-year career, he won seven total world titles in WWE and amassed a glorious “Streak” of 21 straight WrestleMania wins. Many men tried, but the truth is, you can’t kill The Deadman.
As part of our new WWE x ROF partnership, we honor Undertaker with this new Deadman Inc. collection!
WWE x ROF x Undertaker | Available now at rootsoffight.com & wweshop.com.
@undertaker@wwe@wweshop
“No Grave Can Hold Him.”
The lights would drop, and the gong would toll the sound of doom. His eyes would flood pure white, with a demon’s might, and he would nevertheless stare eerily into the depths of his opponent’s soul. Undertaker bewitched the wrestling world with terrifying force. The Deadman would come to snatch the souls of those who dared go against him.
The champion who gave wrestling its supernatural power. There are mortals, and there is Undertaker, forever rising from the grave!
As part of our new WWE x ROF partnership, we are throwing back to The Deadman with this official Taker collection!
WWE x ROF x Undertaker | Available at Rootsoffight.com & wweshop.com.
The Answer received the regular-season MVP award on this day in 2001.
This was more than recognition. It was Iverson taking control - carrying everything with him and changing how the game looked in the process.
“My dream was bigger than anything else. My fight and me wanting to fulfill what I wanted to be in life - that was enough to keep me strong enough to endure anything.
He was six-foot-tall in a land of giants. He had tattoos all over his body. Corn rows. Compression sleeve, and a headband. Terrifying? It was if you were trying to defend him. What Allen Iverson did was haunt anyone who attempted to slow him down. He had the look. He had the handle. He had the heart.
But what Iverson had most of all was an uncompromising ability to be himself, and that translated into greatness.
In 2001, it all came together. On this day, he was named MVP, the culmination of a season where he carried everything on his shoulders and made the league adjust to him.
ROF x Iverson | Link in bio.
“…It’s like an earthquake.” –Angus Young
When rock & roll was at its peak, there was one band built to define a golden era.
AC/DC.
The date was July 27, 1979, and the amps are still buzzing nearly 47 years later. That’s when the world shook in unison as AC/DC released its seminal album, “Highway to Hell.” From the opening riffs, speakers melted. Drums rumbled and foundations crumbled. Fists pumped while the lights crisscrossed through the sea of faces. It was the album of all albums, and the tour that followed – one of the most iconic in rock & roll history – left fire marks on the roads they traveled.
That was the “Highway to Hell!” The unofficial soundtrack to pure adrenaline, and one of the single greatest rock albums of all time. As part of ROF’s “Built for the Moment” theme in the month of May, we have a vintage AC/DC tee that just dropped!
ROF x AC/DC | Link in bio.
The most iconic quote in sports.
This week’s restock has landed in our sitewide sale. Up to 50% off sitewide. Take this opportunity to get set for Summer ‘26.
Sale Now On | Link in bio.
“Taking souls and digging holes.”
In 1992, he participated in the first-ever Casket Match at Survivor Series, a paradox in that The Deadman never dies. In 1996, it was a Buried Alive Match. And in 1998, Undertaker competed in the first Inferno Match against Kane. For 21 straight WrestleMania wins, they tried, but they couldn’t kill The Deadman. He would always rise from the dead. He would always rise to the top.
Thirty years as a trailblazer, a supernatural force of nature, and a legend across the board—that is Undertaker, one of the most iconic figures of all time.
WWE x ROF x Undertaker | Available now at @rootsoffight & @wweshop .
Today we celebrate the women who built us, guided us, and continue to inspire greatness every day. Happy Mother’s Day.
Mother’s Day Sale | Link in bio.
“I always bring out the best in the men I fight, but Joe Frazier, I’ll tell the world right now, brings out the best in me. I’m gonna tell you, that’s one hell of a man, and God bless him.”
It was a time of vibrant color. October 1, 1975. It was a place of great intrigue. Manila, in The Philippines. It was a fight like no other - the “Thrilla in Manila.”
The fight was contested at the sweltering Araneta Coliseum, with ringside temperatures under the lights said to be well over 100 degrees. Muhammad Ali versus Smokin’ Joe Frazier III. It was the final scene in a three-part masterpiece, an epic 14-round story complete with a beginning, a middle and an end. Millions of people shared in the final act of a rivalry that was so bitterly personal that over half-a-century later it’s hard to quantify just how much was left there in the ring out in Manila.
Vintage hoody throwing back to that classic clash, the Thrilla in Manila is back in stock.
ROF x Thrilla | Link in bio.
