Marketing = colouring-in department? Not anymore.
Most B2B marketers struggle to prove commercial impact. The good ones build teams that drive revenue.
In our latest episode of Story Punked, Andrew Last (MD @ Rooster Punk) + Ruth Connor (CMO @ Coface BI) unpack how to:
🔹 Build centralised marketing teams from scratch
🔹 Align with growth (not just leads)
🔹 Become "Chief Cheerleaders" for regional teams
🔹 Get marketing a proper seat at the leadership table
Video drops 3rd June, 5pm GMT/ 9am PST
What's your biggest barrier to proving marketing ROI? 👇
#B2BMarketing #MarketingLeadership #StoryPunked #RoosterPunk #HumanizingB2B
🌍 Earth Day 2026: Our Power, Our Planet. Time to light the way- together.
At Rooster Punk, we've always been about business as a force for good. From humanizing energy transitions to amplifying climate tech believers, we're all in on stories that grow brands and the planet. No greenwashing. Just bold action.
What's one punk move your B2B team is making for sustainability this year? Drop it below- we're sharing ideas to fuel the fire. Tag a changemaker who needs to hear this.
#EarthDay2026 #HumanizingB2B #OurPowerOurPlanet #SustainableGrowth #RoosterPunk
Our Strategy Team Shines 🐓
Thrilled with this year’s B2B Marketing Benchmarking Report: we’ve landed UK top 20 for Market & Strategy Planning and Content Marketing & Thought Leadership.
But the real heroes? Our strategy leaders– Tony, Bea and Rowan. Their insight, commercial rigour and fearless curiosity turn client challenges into distinctive B2B brands that actually cut through.
They dig deep, ask the tough questions, and build the thinking that makes everything else work.
#B2Bmarketing #HumanizingB2B #RoosterPunk
✨ New Starter Spotlight: Sami Avery ✨
Introducing Sami Avery, who joined the coop back in October as our Growth Marketing Executive.
When he’s not diving into ABM campaigns and, you’ll find Sami soaking up hip hop, soul, blues and R&B, keeping an eye on all things fashion, and catching the latest films. He even squeezes in some boxing- though thankfully not in client meetings. 🥊
Oh, and the photo? That’s Sami befriending a stray cat on his travels in Turkey. Word is, the cat’s become his biggest fan… and we can’t blame it. We’re all part of the fan club too. 🐈💼
We’re seriously chuffed to have Sami in the Rooster Punk coop- bringing drive, creativity and a killer soundtrack to everything he does.
Welcome to the coop, Sami. Let’s make some noise. 🔥
#NewStarter #TeamRoosterPunk #GrowthMarketing #B2BMarketing #MeetTheTeam #HumanizingB2B
✨ Team Spotlight: Latiya Williams ✨
Latiya joined the coop over the summer as our brilliant Senior Account Manager, and it’s safe to say she’s been keeping the rhythm perfectly ever since. 🐓🎶
Before stepping into the world of B2B, Latiya literally stole the show- performing as a professional dancer in not one, but two West End productions, and even appearing on TV favourites like Move Like Michael Jackson and Blue Peter. 🎭✨
Outside work, you’ll find her doing Pilates, hitting the gym, documenting her travels through her vlog, and championing causes close to her heart- especially raising awareness for Sickle Cell, something she’s deeply passionate about. ❤️
Our clients quickly fell for Latiya’s mix of heart, hustle and calm confidence- and so did we. She’s got that rare knack for making everyone feel like the star of the show. 🌟
Take a bow, Latiya- you’ve already got a standing ovation from us. 👏🔥
#TeamRoosterPunk #MeetTheTeam #AccountManager #B2BMarketing #MarketingWithSoul #SickleCellAwareness
FINALLY… kicking off FY2026 with a little 90s nostalgia at @theministry.london
Not quite a rave till 6am, but getting the Rooster Punk crew together under one roof brought all the same energy, noise and big ideas. This lot never do things by halves.
2026 is shaping up to be a year of big moves for Rooster Punk across the US and EMEA – braver creative, bolder stories and even more human B2B for the brands we partner with.
Wishing everyone in our network a punchy start to the year – may it take you a few steps closer to the dreams you parked in your teenage bedroom.
#HumanizingB2B #TheJoyOfGrowth #2026goals
🎄 Spirits were high at this year’s Rooster Punk Christmas do!
We traded campaign briefs for carols and landed smack in the middle of 'A Christmas Carol' at The Lost Estate’s incredible immersive lunch. Between Dickensian feasting, plenty of fizz, and a few ghostly encounters 👻, it was impossible not to get caught up in the Christmas magic.
Big cheers to Team Rooster for bringing the joy (and questionable Victorian dance moves). Here’s to more stories, laughter and creativity in 2026- minus the haunted apparitions.
#RoosterPunk #ChristmasParty #StoryTellingMagic #TeamCulture #TheLostEstate
Wrapping up the year in true Rooster Punk style by treating our incredible clients to an unforgettable Chef's Table at Claridge's L'Epicerie. Front-row seats to culinary theatre, bespoke menus, and pure Mayfair magic.
Nothing says "thank you for an epic 2025" like immersive dining in the heart of Claridge's kitchens, where every dish is plated live at the marble pass. Our clients are the real MVPs who fuel our bold B2B campaigns- this was our way of celebrating those wins together.
Grateful for partnerships that push boundaries. Here's to more bold ideas, bigger results, and unforgettable moments ahead! 🥂
#B2BMarketing #ClientAppreciation #Claridges #RoosterPunk #EndOfYearCheers
From New York to Seattle, the Rooster Punk spirit is flying high this Thanksgiving. Last week, our Chief Rooster, Paul, brought some London energy to NYC, while our VP Americas, Christie, is celebrating with our community in Seattle today.
Grateful for our incredible clients and partners across the pond this Thanksgiving. Wishing you connection, creativity, and moments that matter. 🦃🇺🇸🗽
#Thanksgiving2025 #RoosterPunkCommunity
Big news from last night’s B2B Marketing Awards: our work from The Access Group’s ‘It’s not magic, it’s Evo’ campaign was awarded Highly Commended!
#HumanizingB2B
