Years ago I would’ve panicked, thrown out a low number, and called it a win.
This time I didn’t.
I asked about scope.
Deliverables.
Usage.
Timeline.
I let the silence sit.
By the end of the Zoom call, I 3x’d the deal. And I recorded the whole thing.
If you’ve ever wondered what a real brand negotiation actually sounds like, not the highlight reel, the actual call, comment “REPLAY” and I’ll send it to you.
Day 3 of Operating as an AI Creative Director.
My goal is simple: make “SURREAL” things look and feel real.
Not what AI can do.
What I can see as a creative director, and using every tool available to bring that vision to life.
This is one piece of something bigger I’m building around leverage for photographers and creators.
Comment “SKIMS” if you want access to that.
*Not affiliated with SKIMS. This is a spec campaign created to demonstrate creative direction.
I’ve always believed in leverage.
The goal was never just to get paid for the shoot once.
It was to get paid long after the shoot was over.
Now we’re entering a new era.
AI is allowing me to build systems that give me more time freedom, keep clients happy, and create income beyond the camera.
I’m currently building something around this.
If you want early access, comment EARLY.
Trying to be more intentional with what I consume.
When I’m not on Instagram, these are the podcasts and videos I’ve been learning from lately.
Let me know if any of these were useful.
I posted at the worst time possible.
Within an hour a brand was offering me the Maldives.
Want the full breakdown of the exact email and negotiation that made this happen?
Comment DEAL and I’ll send it to you.
Most photographers wait years to make these moves. Here’s what actually changes everything in 90 days:
1. Niche down until you’re the only option in your lane.
2. Show up daily until consistency becomes your reputation.
3. Charge like you mean it until your rates match your vision.
4. Document everything until your process becomes your portfolio.
5. Build your leverage until the next booking becomes optional.
90 days. Five moves. One decision.
follow for more free game.
Everyone’s debating whether AI will replace photographers.
Wrong conversation…
The photographers losing right now aren’t losing to AI.
They’re losing to dependency.
One income stream.
One slow month away from starting over.
Comment BUILD below and I’ll show you what I’ve been working on instead.
