Rocío Guerrero

Bad Bunny closed out the final show of his historic Puerto Rico residency with a groundbreaking Amazon livestream that brought the energy of No Me Quiero Ir De Aquí to fans around the world. This ended up being the most-watched single-artist performances in streaming history and a truly meaningful moment for Boricua pride. 🇵🇷✨ In the new NBC special The Effect: Bad Bunny — now streaming on 1st Look TV’s YouTube Channel (link in bio) — Rocío Guerrero, Director of Music at Amazon Music Latin Iberia, and Jorge Pérez, CEO of Discover Puerto Rico, share why this wasn’t just a groundbreaking concert, but an incredible cultural achievement that spotlighted Puerto Rican’s rich tapestry of art and local beauty through a shared music experience on a global scale. #badbunny #puertorico #explore

Exactly a week ago Amazon Music delivered “Una Noche Tropical” in Vegas, an evening to celebrate the timeless power of Tropical music, as the genre with the biggest growth in Alexa in 2025, with an outstanding 60% increase year over year! We also announced the Alexa Latin Music Awards winners, with @badbunnypr becoming “The Voice of the Year” as the most requested and most consumed Latin artist of 2025, @titodoublep becoming the artist with biggest growth, as well as so many other well-deserved winners from multiple categories, including podcasts. This event -and incredible year- wouldn’t have been possible without the support of all of our industry partners and Amazon peers, thanks for always trusting and joining us on this beautiful journey. Special thanks to @noahassad , @rayrayacosta , @roddyp29 , and the entire @rimas team for letting us contribute to bring Puerto Rico to the world, this time with the best possible line up ft: @losplenerosdelacresta , @christianalicea , @titonievesoficial , @elviscrespolive and @perronegro . These were some of the best performances I’ve experienced myself, so iconic and refreshing at the same time, they gave it all!!! Thanks to @juan9f for delivering the most amazing party (once again!) and to our SUPER host @elianegallero , I love you both SO much!!! Last but not least, thanks to the entire Amazon Music team, you never cease to impress me and inspire me. Proud of all of you. 💕💕 (missing a bunch of you from the pic!!)

As I told @noahassad , simply put, this is the most meaningful project I’ve worked on in my entire career. Combining my passion for music, culture and technology in order to spread joy AND impact in the world, it’s certainly a once in a lifetime opportunity. “Una Más” is much more than a global concert, is the beginning of a multi-year collaboration which turns the power of music into lasting progress for the island, spanning education, disaster relief, support to local businesses and cultural empowerment. This is the labor of many months of work and MANY amazing and talented people across Amazon, Rimas and beyond. Thanks to all involved, Im deeply grateful to @badbunnypr , @noahassad , @ikajimenez7 , for believing on us and thanks to the multiple business across @amazon that decided to go in this journey with us. Special thanks to the Latin-Iberia team, your passion, hard work and dedication is extraordinary. I’m very lucky to be surrounded by you all. See you Saturday!! Don’t forget to tune for the party of the year for free on the @amazonmusic app, @primevideo and @twitch !!! #badbunnyunamas

3 months of baby Noah ❤️. A lot of people have reached out lately asking me where I am or have been…well, growing this sweet little boy! Having 3 kids under 5 is just insanity 😅 but I’m SO lucky to have an incredible family, a company that supports me and the BEST team on earth holding down the fort, thanks for everything to the @amazonmusiclatin family. I’ll see you all very soon! 🎶

#HipHopxSiempre out now! Only on the @amazonmusic app and featuring the new Amazon Original “00792” by @eladiocarrion to celebrate the intersection of Latin & HipHop cultures in such an important year for the genre. Thanks to all the artists that participated and the amazing @jessyterrero @cinemagiants for working his magic. Congrats to the entire @amazonmusiclatin team for their HARD work- how inspiring to be surrounded by all of you. Special shout-out to @angiejromero for bringing it home!! Cc @djnova @anais_laurent @jennmorales718 and many more. Let’s go!

World Premiere of our new show “El Viaje con Chente” featuring the one and only @karolg and @chenteydrach from El Cairo. Next Tuesday on our new twitch channel #AmazonMusicEnVivo and exclusively on @amazonmusiclatin after that. Another one: @djnova @angiejromero @raymondpr1 #elviajeconchente

Still waking up from this dream. Thank you to the recording academy @latingrammys for this recognition alongside women that have inspired me for so long: @kanygarcia @janinarosado @rosalagarrigue gracias por compartir este momento que jamás olvidaremos. Thanks to my dear friend / sister @rebecaleon for being there for me yesterday and always, love you 😍 you’ve taught me plenty about this business… Thanks to the whole industry, friends, former family @spotify @warnermusic and now @amazonmusic , I wouldn’t be here without your trust in what I do. I hope you know I take my role in the industry VERY seriously and I’m grateful to represent our music and culture. To all my fellow female leaders: let’s keep coming together, support one another, and bridge the gap of inequality. We have the tools and are in positions to make that change possible- for our daughters and the next generation of women that are looking up to us. Last but no least, thanks to MY family, the true reason for being able to do what I do every morning. Os quiero.

In episode 2 of this multi-part documentary of #LaCunaDelDembow, artists and industry insiders describe how a homegrown Dominican sound became a global phenomenon that is influencing every corner of pop culture 🇩🇴 Featuring interviews with the one and only @badbunnypr including as well @yailinlamasviralreal , @kikoelcrazylm , @santiagomatiasreal , @titoflowezzy and our very own @djnova !!! Watch episodes 1 and 2 available now on Amazon Music. Shout out to our very own @angiejromero and @cinemagiants @jessyterrero @rodrigofilms and many more people to make this happen. Definitely pa’ la cultura!!

Bizcochito Remix. 🚨🇪🇸🇩🇴 @rosalia.vt @haracakikooficial @leordproduciendo Out now exclusively on @amazonmusic @amazonmusiclatin 👊 @rebecaleon @cayetanasmith @marcosefernandez LINK IN BIO

Amazing @cucopuffs tributing Roberto Carlos, only on @amazonmusiclatin

I literally could not be more honored to be part of this group of amazing ladies that have truly always inspired me: @rosalagarrigue @kanygarcia @janinarosado . Super humbled to share this with them and the other amazing leaders that came before us for this important recognition by the @latingrammys . I personally have never taken for granted the responsibility that people in our situation have in the industry and the role that we play to make sure it continues to offer equal opportunities to everyone. We’re not there yet, but it’s with steps like these ones that we continue to prove that the change is happening and most importantly, that is here to stay. I know my two beautiful daughters, Luna and Ella, will grow in a place where the sky is the limit. I want to give a special shout-out to all the amazing women that are/were part of the Latin team @amazonmusic because quite frankly, I wouldn’t be here without them today: @angiejromero @anagalleta @michellegas @jenesisalonsoo @lucianavee @jennmorales718 @mmmevmmm @venuscirene @criss.martinn @amayam . Thanks for your support every single day. There have been so many other women along the way that have inspired me so very much (looking at you too @rebecaleon 👀) and continue to help me grow, so to all go them: thanks for inspiring me and so many of us.

Here’s to the Game Changers whose music reshaped the world - without changing who they are. Amazon is celebrating the creators that changed the music industry forever and the way the world experiences music, no matter the language. Today and always, we celebrate the ones that opened the doors and the new generations that continue to push forward. We’re very grateful to the artists that joined us in this celebration to honor their own game changers: thanks @itsyoungmiko @cucopuffs @edenmunoz @elviscrespolive @robi.music @ptazeta_ @cauty @fuerzaregidaoficial and more. Stay tuned for their amazing renditions to the legends of our music, exclusively on @amazonmusiclatin @amazonmusic on our very new #GameChangers and #Tributos playlists. As part of the celebration, come to the first-of-its-kind museum to celebrate these legends in Miami later this month! A very unique experience to continue to honor the important legacy these artists built. Thanks to the one and only @amazonmusiclatin team. The DREAM TEAM @mmmevmmm @ramfrag @anagalleta @djnova @michellegas @angiejromero @venuscirene @lucianavee @jennmorales718 @jenesisalonsoo @criss.martinn @jpaezc @farala