Are you a #logo designer? Ever wondered whether showing your client just a single idea is possible? For Rob Janoff, the Apple logo designer, it was the only way to go. His one design for Steve Jobs still stands today. #apple #robjanoff #logodesign
What do you think, can just one option be enough in the current age of multiple choice?
#branding #brand #logo #logodesigns #corporateidentity #marketing #graphicartist #commercialart
Special thanks to Andy Koch, Bunsom Chhorn and Joel Bohm.
Are you a creative? Like to know what it takes to design the logo for the worlds first trillion dollar company? This is a great place to start /Taking-Bite-Out-Apple-Designers/dp/1911221612 #takingabiteoutoftheapple is available now on #amazon grab a copy and don’t forget to leave a review #robjanoff #apple #branding #graphicdesign #marketing #macintosh
#flashbackfriday In 1976 a young designer created one of the world’s most memorable logo designs. This is his story… Follow @robjanoffstudio
#logo #logoconcept #logodesigner #rebranding #rebrand #apple #logomark #logos #design #graphicdesign #logodesigns #logodesigner #brandingstudio #branding #visualidentity #creative #stevejobs #robjanoff
Style begins with a story.
For Nancy Hassett, the journey began with a design that challenged the conventional idea of gloves. Where it led was a world of elegance, confidence, movement, and something refined enough to become part of a woman’s everyday identity.
This project became especially meaningful through the creative chemistry between Nancy Hassett and Rob Janoff. Even while facing illness in the final stages of the project, Rob remained deeply committed to working closely with Nancy to bring her vision to life with clarity and care.
One founder’s vision became a complete brand ecosystem.
At Rob Janoff, we shaped the strategy through market research, brand traits, values, naming, logo design, visual language, a full brand guide, website, and social direction.
But why focus so deeply on nomenclature when the brand carries the founder’s own name?
Because a brand is more than a name alone.
More than 100 naming directions were explored before arriving at the final selection. We tested memorability, mouthfeel, emotional connection, ownability, and the lasting impression a name leaves behind.
The strongest brands do more than look beautiful. They feel timeless, effortless, and impossible to ignore.
Visit nancyhassett.com and like, follow, and share on Instagram @nancyhassettgloves
#LuxuryBranding #FashionBranding #LogoDesign #LuxuryFashion #FounderBrand
Some of the most important design work is invisible at brand launch.
Before sharing the full reveal, we wanted to highlight a formative part of the branding process for this exciting new project.
Here, the starting point was Santa Barbara. Its architecture, materials, and light. The arches, tiles, and botanical details that define its character.
There’s a personal connection as well. Rob Janoff began his career in Los Angeles, and the California coast still influences his perspective today.
From this foundation, a series of hand-drawn patterns emerged. Each one refined into a system that could extend across product and packaging.
Design research doesn’t always appear in the final expression, but it ensures every decision that a founder makes is rooted the complete view, including how locality shapes an outcome.
For more information on this exciting new product visit and stay tuned for more from the brand journey.
#BrandDesign #PatternDesign #PackagingDesign #SantaBarbara CaliforniaDesign LuxuryBranding CreativeProcess BrandIdentity ProductDesign RobJanoffStudio
The saffron industry has been marketed the same way for years. Ornate, expected, interchangeable.
Afghan Saffron was a reinvention.
Building on the iconic Rob Janoff Agency branding, we helped make the Afghan snow leopard the hero of the identity and packaging system, transforming an elusive national symbol into a global brand asset. Not just for aesthetics, but for meaning: raising awareness for this rare creature while tapping into what it represents, power, purity, resilience, and quiet confidence.
We then carried that story into a landing page built for performance.
The result: organic search growth to #1 in the world, and 100+ enquiry clicks last month driven by our landing page technology, including high-value hot leads and brand partnership opportunities.
Explore the simplicity of a landing page for product launches and more of the story at afghansaffron.com - reach out to brand owner and saffron visionary Ghaffar Hamidzay for product enquiries.
#AfghanSaffron
#PackagingDesign
#BrandIdentity
#RobJanoff
A brand obsessed with dog health is the kind of client we love 🐾
Arina’s Pet was created from the belief that dogs deserve the same care, nourishment, and respect we give to family. Inspired by generations of hands-on dog health experience, the brand focuses on simple, functional nutrition that supports furry friends through everyday life, from rest to recovery, from play to longevity.
Working with founders who genuinely live their brand helps us build something meaningful. Rob’s love of dogs made collaborating with Olga on logo design and branding a pleasure from day one.
Enjoying every moment with your dog is what drives the focus on #dogwellness, #dognutrition, and #doghealth at Arina’s Pet. Launching early 2026.
From the creator of Apple’s iconic logo to the next frontier in digital storytelling—Rob Janoff and his agency partnered with Azizo, a bold new production house, to build a complete brand system from the ground up. Across the first three months of 2025, we defined the Azizo master brand and developed the franchise identity for StickOrbit, their first original property. At the center is Zappi, a charismatic stick figure anchoring a metaverse that blends play, culture, and narrative. With a soundtrack from top Hollywood talent and early traction already building, Azizo is gaining real prelaunch momentum.
About Rob Janoff — Rob Janoff designed the iconic Apple logo and has collaborated with countless brands over the past 40+ years, becoming one of the world’s most recognized brand artists. His insight and clarity are sought globally by A-list entrepreneurs, entertainment icons, and Fortune 500s alike. Why do successful people seek out Rob Janoff? For the precision of his thinking and the power of his ideas. Need to build a new brand fast? Enquire today.
How fast is fast? In the first three months of 2025 Rob Janoff and his agency worked with three promising startups. Rob devoted time to meet his clients, work on their vision and achieve iconic branding. By leaning into the data, Rob and the team provide logo and branding solutions that take advantage of market opportunities.
#Azizo #StickOrbit #Zappi #RobJanoff #BrandBuilding #StartupIdentity #CreativePartnership #VisualStorytelling #MetaverseIP #PrelaunchMomentum #BrandStrategyInAction #DesignThatConnects #IconicBranding
Rob and the team recently partnered with Envato to showcase the creative tools that support our design process. From expressive typography and cinematic video packs to premium mockups and textures, our curated Envato Elements collection includes the assets we trust to elevate our work. These aren’t shortcuts—they’re amplifiers.
See the article on Rob here: /learn/rob-janoff
For collabs and corporate partnerships, reach out to Joel to discuss.
#RobJanoff #EnvatoElements #DesignTools #CreativeProcess #VisualIdentity #MotionDesign #MockupLibrary #TexturePlay #AgencyPicks #BrandExcellence
It’s 48 years since Rob Janoff helped launch the colored stripe logo he designed for #stevejobs and the Apple II computer. We thought we’d ask… was it better? Or should #robjanoff have stuck with the black and white Apple logo he made first?
#AppleLogo #DesignIcon #WWDC25 #Throwback #StartupLegend #ViralDesign #AppleII #logodesign
*Shoutout to @heyheyitsandyk and his Reminiscence Machine for the nostalgic AI vibes
Catching up with new startups in the Chicago office is always a highlight for Rob. He’s endlessly curious — about the people, their vision, and what makes them tick. That’s where the best branding starts.
For founders gearing up to raise capital, having Rob on board as the brand master is more than just cool — his track record adds real weight where it counts. It’s the kind of creative credibility investors notice.
Fresh ideas, good energy, and some great new friends. That’s the sweet spot.
#robjanoff #brandingstudio #logodesign #startupenergy #founderlife #brandingmatters
