Design & Brand Support for Dip Apparel.
Dip Apparel is an American clothing brand owned by Kroger and created by fashion designer Joe Mimran. Dip launched in the fall of 2018 in more than 300 Fred Meyer and Kroger Marketplace stores and replaced more than a dozen of Kroger’s private-label clothing brands, with items for women, men, and kids. The Dip brand was designed by Jackman Reinvents, a brand reinvention company in Toronto, Canada. I was brought on to help maintain and grow the Dip brand with the design team while creating new print collateral, digital, signage, packaging, and brand guidelines.
Thank you to the team at Jackman for making me feel welcome and building an amazing environment for creatives to grow and do their best work. Full credit to the original Dip design team for making this brand come alive!
Studio:
@wearejackman
Credits:
@pearce_cacalda , Lora LeClair,
@jackiemusial ,
@lachlanblackburn ,
@andyscripts , Beth Langley, Diana Taylor, Jeniffer Selskey,
@marmartel ,
@carlylerouth and many more!
View my work for Dip Apparel at
