Behind the brand, there’s a family. @tobi_ojora & @temiojora just launched @knotthair and we documented the moments in between.
The back-and-forth, the inside jokes, the shorthand that only siblings have. Proud of these two (as always!)
Last week, Adidas unveiled Backyard Legends: The Greatest Football Story Ever Told, a powerful new short film celebrating the spirit and culture of football by highlighting the importance of grassroots in sports ahead of the FIFA World Cup 2026, with @lookingformothermax at the heart of the moment.
Hosting the official unveiling alongside an intimate panel discussion, Maxine helped bring the campaign to life as conversations around legacy, storytelling and the global impact of the game took centre stage.
Ray-Ban Meta kicked off summer in the best way possible, with a trip to Spain’s most iconic island, Ibiza.
Pam joined the brand at Six Senses Ibiza to celebrate the launch of the latest Ray-Ban Meta Gen-2 colourways as well as the new line for prescription users, spending the week between gorgeous lunches, boat trips, sunset dinners and nights at the infamous Hï.
A big thank you to the team at @raybanmeta for having Pam along for an incredible few days away ❤️
Last month was one filled with launches, from Selfridges’ new members club to Fenty Beauty’s Shake N’ Play Blush arriving in SpaceNK, with RNC spotted everywhere in between.
From morning teas to evenings that turned into something our talent couldn’t call it a night on, April was anything but uneventful ❤️
April flew right by, but we’re taking a second to rewind and look back at some of the standout collaborations our talent were part of.
We stepped into spring with Shelley’s sweet reminder with Kotn, Zak breaking down eye contouring with Violette_FR’s Plume Eyeshadow and Maxine leading important conversations at SOAS University of London.
It was also a month of defining moments, with Shelley and Daniel partnering with Maison Margiela to celebrate the iconic Tabi, becoming the first UK creators to collaborate with the house.
Exactly the kind of month we love.
The premiere we’ve all been waiting for. 20 years on from the first film, The Devil Wears Prada 2 landed in London, with Leicester Square rolling out the red carpet for the occasion.
Hosted by Google, Pam stepped out for the evening, turning heads in vintage Roberto Cavalli while enjoying an exclusive preview of the film.
Massive thanks to @googleuk and the team, an unforgettable one for sure!
Coachella 2026 was without a doubt one for the books. Between Bieberchella, Barbiechella and everything in between, the festival generated nearly $900 million in Media Impact Value in just the first weekend alone, almost matching last year’s full two-weekend total.
Of course, it wouldn’t be Coachella without the brands and their larger than life activations, so we asked the team which ones are still on their mind.
It’s been a while since our last catch-up but across cultures, content and conversations the RNC world has been busier than ever!
From cinematically produced realities like Jasmine’s Mahila Intimates ‘Dinner Date’ to societal takes such as Maxine’s exploration of the long-standing Nike and Adidas rivalry, our roster continues to offer thought-provoking pieces.
Zak’s highly anticipated first beauty summit Compact came to life alongside viral moments like Tobi’s infamous abs which reminded us to hit the gym.
As always we’re proud to spotlight the talent shaping RNC ♡
Whether you hate it or love it, AI is a progressively dominant tool across society, so its integration into creative industries comes at little surprise.
So what does this mean for us as humans? Much of the conversation focuses on job displacement, but often overlooks the rising value of human creativity. Living in a world where it’s only getting harder to tell if that video you just watched is AI, the cravings for work that feels real only continue to grow.
#RNCReads
Beyond the collaborations, March was full of standout cultural moments, and we’re taking a look back to reminisce on where RNC was spotted.
Our talent really felt the international breeze this month, with US brand Poppi bringing its overseas energy to London through a club activation, alongside Parisian-led moments from Sandro and Maje. Dinners saw YSL Beauty celebrate its Lovenude lip combos, alongside an intimate evening from Jonak with Grace Murphy.
What a month that was… now over to you April!
Spring has finally arrived and so have our March highlights!
Our talent were everywhere, from Maxine exploring the rise of women’s football at a WSL watch party hosted by VERSUS and Sky Sports to Temi sharing her multi-hyphenate life from London to Shanghai, highlighting the benefits of Zooki’s collagen packs.
The month was all about feel-good and full-circle moments, including Mother’s Day shoutouts with Weleda and girly beauty moments with Anastasia Beverly Hills.
With summer approaching, we can’t wait to see what’s next! 🤭
We are thrilled to share that Tobi is officially a cover girl, fronting Hunger Magazine’s 38th Issue alongside Lancôme to celebrate the launch of their Lash Idôle Curl Goddess mascara.
Built around the theme of Reality vs. Fantasy, the cover explores the tensions between natural beauty and artificial perfection, bringing the conversation to life through striking visuals.
A big thanks to @hungermagazine and @lancomeofficial for bringing this to life 🎀
