RIGHT DIRECTION

@rightdirection.up

Innovative fashion with a responsible core. Crafted in Europe from premium surplus materials. 📍Austria
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2,608
Following
1,936
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29.29%
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Weeks posts
Sasha Kljutšenkov — an extraordinary artist. Each frame is more than an image; it’s a performance of emotion, statements, and timeless vision. New York. @kljuchenkow #VisualArt #PhotographyArt #ContemporaryArtist #NewYorkArt #ArtStatements #VisionAndEmotion #TimelessArt #ExtraordinaryTalent
35 6
7 months ago
ELEMENTS OF NATURE — editorial in motion ✨ Presented at @digitalfashionweekxyz Digital Fashion Week NYC, London the project by @rightdirection.up × @ephemera.one ONE transforms botanic textures into phygital fashion: garments, 3D-printed accessories , and AR storytelling. The video itself is a hybrid AI-driven editorial video — shaped with: CLO3D — garments & silhouettes Gemini 2.5 Flash Image — AI textures & surface design Flux Kontext / Flux Ultra — scenography & depth Veo 2/3 — cinematic motion frames After Effects — AR layering & phygital effects Premiere Pro — final cut & editorial rhythm Fashion a living system between nature and technology, physical and digital. Credits Concept & Direction — @rightdirection.up (@jelizaveta_hagleitner ) Concept , Artistic Direction, Textures & Print @daria_smakhtina ( @ephemera.one ) Fashion Designer — @beatrice_ceizariene @skaiste.stankeviciute AI Art ministryofspaceandtime DFW New York @digitalfashionweekxyz 3D Fashion Designer @vingil_3d_fashion #DFWNYC #FashionEditorial #AIVideo #PhygitalFashion #FashionTech #RightDirection #ElementsOfNature
146 23
7 months ago
162 18
8 months ago
ELEMENTS OF NATURE by RIGHT DIRECTION x ephemera ONE is a hybrid fashion–art installation presented at Digital Fashion Week NYC, September 11 at SHIFT Midtown. The work fuses natural textures, 3D-printed accessories, garments, and AR storytelling into a modular system designed for scalable retail. It reimagines fashion as a living system — adaptive and responsive, moving between nature and technology, physical and digital, ecology and design. Pilots in New York (September 2025) Vienna (November 2025 – April 2026) introduce the format as both artistic expression and prototype for a new phygital retail model. Credits Concept & Direction — @rightdirection.up (@ @jelizaveta_hagleitner ) Concept , Artistic Direction, Textures & Print @daria_smakhtina ( @ephemera.one ) Fashion Designer — @beatrice_ceizariene AI Art — ministryofspaceandtime DFW New York @digitalfashionweekxyz 3D Fashion Designer — @vingil_3d_fashion #DFWNYC #RDX #RightDirection #ElementsOfNature #FashionTech #Phygital
125 12
8 months ago
Daniel Arsham⁠ #danielarsham #contemporaryart #modernsculpture #visualculture #minimalart
33 0
9 months ago
In a world of noise, clarity becomes power.⁠ Not just a coat—it’s a stance. Minimal, enduring, and consciously made. ⁠ ⁠ Trench Coat Orane — crafted from surplus 100% cotton and made responsibly in the EU. Order via link in bio.⁠ ⁠ #rightdirectionup #modernminimalism #consciousfashion #timelessstyle #slowfashionmovement #sustainableluxury #stylewithsubstance
29 1
9 months ago
Precision in motion. Power in restraint.⁠ Right Direction isn’t about spectacle — it’s about presence.⁠ Quiet clarity over noise. Structure over excess. Style that holds its own.⁠ Crafted from surplus fabrics with lasting intention.⁠ Designed for those who move with purpose.⁠ ⁠ #rightdirectionup #modernminimalism #consciousdesign #sustainablefashion #timelessstyle #slowfashionmovement #clarityinmotion #lessbutbetter
38 0
9 months ago
A clear stance in a noisy world.⁠ Rooted in intention, designed to last—this is style with depth.⁠ Not chasing trends, but choosing what matters.⁠ ⁠ Quintessence Collection —an exploration of purity, renewal, and interconnectedness.⁠ Crafted from premium surplus fabrics and made in the EU with purpose.⁠ Each piece comes with its own product passport, ensuring full transparency from start to finish.⁠ ⁠ #rightdirectionup #minimaliststyle #sustainablefashion #timelessdesign #consciouswardrobe #fashionwithpurpose #slowfashionmovement #quintessencecollection
25 0
9 months ago
Softness with substance. Thoughtful design, timeless silhouette, crafted from recycled cashmere and ultrafine merino wool.⁠ Akira Dress.⁠ ⁠ DM us for details or availability.⁠ ⁠ #rightdirectionup #modernminimalism #sustainablefashion #slowfashionstyle #recycledcashmere #timelessdesign #consciousluxury⁠ ⁠
35 1
10 months ago
Katrien De Blauwer.⁠ Photographic collage as quiet narrative.⁠ ⁠ #KatrienDeBlauwer #contemporaryart #visualpoetry #artinthenow
19 0
10 months ago
Form. Focus. Forward.⁠ ⁠The Linnea Jacket-Dress — tailored in 100% premium surplus wool.⁠ Sculpted minimalism with edge and intention.⁠ ⁠ Worn by @vikamasnyuk ⁠ Captured by @rdlab.ai @kljuchenkow ⁠ DM us for details or availability.⁠ ⁠ #rightdirectionup #slowfashionmovement #sustainabletailoring #intentionalwardrobe #minimalstyle #agelessstyle #premiumsurplus #madeineurope #modernuniform
25 0
10 months ago
Strong form, quiet intent.⁠ Tailored in pure merino wool — using only premium surplus. This is restraint as elegance. Confidence without excess. Made in Europe. Worn with purpose. Right Direction — sustainable tailoring for modern minds.⁠ ⁠ Captured by @alyona.maslova.ny ⁠ Order via link in bio.⁠ ⁠ #rightdirectionup #quietluxury #sustainabletailoring #slowfashionmovement #premiumsurplus #intentionalwardrobe #consciousfashion #madeineurope #refinedsimplicity #modernuniform #timelessdesign
27 1
10 months ago