The smallest choices can shape the biggest beginnings.
For NUK’s latest master brand campaign, we wanted to tell a more human story about baby development. Not through polished claims alone, but through real moms, real experts, and the everyday moments where growth actually happens.
From first latch to first sip, this film was built around one simple truth: babies grow differently, and the products around them should support that journey naturally.
A soft, honest piece about care, trust, and the design of early life.
Proud of this one.
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CREDITS
Agency:
@brandimaginationgroup
Director / ECD: Rick Wayne —
@rick_wayne
Client Lead / Agency Producer: Sarah Guzik —
@sarahguzik
Lead Photo / Creative Director: Samuel Gove —
@samuelgove
Director of Production Arts: Braedan Herrera
@braedanherrera
Photographer: Bela Valois —
@bellavalois
Photo Gaffer / Grip: Noah Bartel —
@noahmbartel
Art Director: Ali Kent —
@alikent_
Photo PA: John Kelly —
@johnkelly.livelab
Editor:
@braedanherrera @patricklundy
Executive Producer: Harry Baruch —
@Hry_b_
Executive Producer / Producer Onsite: Rachel Rosenthal —
@ray2thero
Producer: Nancy Pop —
@pancynop
1st AD: Darcy Thompson —
@darcythompsonfilm
Director of Photography: Lauren Pruitt —
@ladyp.mov
1st AC: Felix Phillips —
@felixphillipsfilm
2nd AC: Max Tanzer —
@max_tanzer
Camera PA: Lauren Delligatti —
@laurendelligatti
Gaffer: Niklas Moller
Key Grip: Brian Sachson
Best Boy Electric: Andrew Nguyen
Dolly Grip: Charlie Hohenshilt —
@alteredlighting
Audio Tech: Thomas Zaccheo
DIT: Dominick Pietrzak —
@domp444
Board Operator: Alex Blum —
@light.blums
AD PA: Erica Gliksman —
@e.gliksman_photography
Production Assistant: Peter Heres —
@p_h_heres
Wardrobe Stylist: Jessica Zindren —
@jessicazindren
Wardrobe Assist: Raquel Nese —
@raquelnese
Wardrobe Assist: Mayra B
HMU / Grooming: Thora Vikar —
@thoravikar
HMU Assist: Talitha Daeng —
@talitha.raissa
Prop Assist: Natalie Norman Kehe —
@natnork
Baby Wrangler: Amy Jackson —
@amythewrangler
Baby Nurse: Leslie Collins —
@lesliecollins_setnurse
Studio Coordinator: Greta Kvittem
Prop Stylist: Olivia Bloch —
@olivia__bloch
Prop Assistant: Ryan Trautmann