Phase IV
Reset: The Final Cut
What if your whole story could change in a minute?
Ground Zero, a new beginning in 60 seconds.
The Ground Zero campaign is built on the idea that a reset is a moment, one that can happen anytime, anywhere you choose, in as little as 60 seconds. This film visually captures how everything can change in an instant, energy, mood, identity, presence. It tells the story that a reset doesn’t have to wait. It can be immediate, and entirely yours.
Life doesn’t always need years to change. Sometimes, a single moment is enough to begin again.
The Reset campaign says:
“You don’t need years. You only need a minute.”
Designers: @samanasad492@nehaasad107
Creative & Styling: @nehaasad107@samanasad492
Photography: @hmstudio_official
Videography: @muzammilgarewal
MUA: @makeup_by_hammi
Assistant Stylist: @themryum@fattirnaqvi
Art Direction: @ammarahfayyaz
Models: @abeer.asad.khan@nimrajacob2.0@ushnnakhaan_@ammar._.hussain@amjad_7afridi
Studio: @offwhite.co_
Production: @mythmmedia