Three tees, three different sides of McQueen. The Novice Tee captures the beginning. Santa Barbara, 1959, before the films and the fame. The Racer McQueen Tee pulls from a rare early-1960s Japanese magazine spread. The Monogram Tee takes the “SM” mark directly from the King of Cool’s personal signet ring. Every garment is uniquely made right here in the USA using heavyweight, 7oz cotton and vintage-inspired proportions. Available now on our website. Link in bio.
Introducing the Racer McQueen Tee. レーサー マックィーン. This shirt reworks an early-1960s Japanese magazine spread documenting Steve McQueen as a racing figure long before most American press saw him that way. Screen printed in a custom green duotone on a heavyweight, 7oz. Made in the USA using 100% USA cotton. Available now on our website.
The official McQueen merch capsule is live now! The collection includes three tees and stickers, all built from archival imagery, race history, and personal artifacts tied directly to McQueen himself.
Made in the USA. The limited release is available now on our website. #stevemcqueen #kingofcool
Stripped back, just as he wore it.
There’s a moment in The Thomas Crown Affair where Steve McQueen keeps it simple -no statement, just what works.
The McQueen tee and Finish Line bandana follow that same thinking.
Inspired by time around racing, and the details that stayed.
Timeless. Considered. Worn your way.
Drawn from candid images of Steve McQueen in California, late 70s.
Working around the house. Out in the heat.
This wasn’t a look.
It was just what he wore.
The Vin Stripe Vest.
Today we celebrate Steve McQueen, on what would have been his birthday.
A man who never chased attention, but always held it.
For a limited time, selected McQueen pieces are 30% off.
Built on the same principles he lived by. Simple. Uncompromising. Effortless.
If you’ve had your eye on something, now’s the time.
This one’s for the man who defined cool!
McQueen’s off camera style wasn’t styled at all. It was direct. Functional. A rejection of anything unnecessary.
The Capa follows that same mindset.
Utility at its core.
Edge in its attitude.
Made to be lived in.
McQueen’s other life was nothing like the spotlight. Long drives out to Baja. Weekends that turned into days with nowhere to be. Records spinning, bikes parked up, the sun dropping low.
His hair a bit longer, shirt open, soaking up the sun. He’d vanish for days on his bike, kicking back on the hood as the light started to fade.
No rush, no pressure. Dressed in worn denim and old boots, jackets dusty from the last ride less movie star, more just a guy at ease. There was something raw and unrefined about that version of him. Less like a movie star and more like a guy who was comfortable in his own skin. In a world that often asks for perfection, that kind of authenticity feels like a breath of fresh air.
Those off camera moments? The best.
There’s something about a shirt that feels lived in.
Not styled. Just worn.
The Stockman takes its cue from a blue check McQueen returned to time and again.
Simple. Honest. Uncomplicated.
