Brand for Cheeky Pete's. The smooth start for little legends.
Most kids' cereal hasn't changed in decades. It's still built around sugar, fast carbs, and seed oils - the kind that tastes great, but leaves kids hungry and reaching for snacks. Cheeky Pete's was built to do the opposite. High protein, high fibre, no added sugar. Just steady energy that lasts all morning.
The brief was simple: parents need to trust it, kids need to want it. So we built a brand that walks that line: genuine nutritional credentials, wrapped in a character with enough charm and mischief to earn its place on the breakfast table.
Cheeky, not sneaky.
Thanks to Ben and the Cheeky Pete's team for the collaboration.
RP: Ryan Sargent, Adrian Oxnam, Chris Winter, Maia Parsons, Becca Whiteing, Finley Shove, Holly Urquhart
Brand for Cheeky Pete’s. The smooth start for little legends.
Most kids’ cereal hasn’t changed in decades. It’s still built around sugar, fast carbs, and seed oils - the kind that tastes great, but leaves kids hungry and reaching for snacks. Cheeky Pete’s was built to do the opposite. High protein, high fibre, no added sugar. Just steady energy that lasts all morning.
The brief was simple: parents need to trust it, kids need to want it. So we built a brand that walks that line: genuine nutritional credentials, wrapped in a character with enough charm and mischief to earn its place on the breakfast table.
Cheeky, not sneaky.
Thanks to Ben and the Cheeky Pete’s team for the collaboration.
RP: Becca Whiteing, Ryan Sargent, Adrian Oxnam, Chris Winter, Maia Parsons, Finley Shove, Holly Urquhart
📸 @jamesrmoyle
Brand for Cheeky Pete's. The smooth start for little legends.
Most kids' cereal hasn't changed in decades. It's still built around sugar, fast carbs, and seed oils - the kind that tastes great, but leaves kids hungry and reaching for snacks. Cheeky Pete's was built to do the opposite. High protein, high fibre, no added sugar. Just steady energy that lasts all morning.
The brief was simple: parents need to trust it, kids need to want it. So we built a brand that walks that line: genuine nutritional credentials, wrapped in a character with enough charm and mischief to earn its place on the breakfast table.
Cheeky, not sneaky.
Thanks to Ben and the Cheeky Pete's team for the collaboration.
RP: Ryan Sargent, Adrian Oxnam, Chris Winter, Maia Parsons, Becca Whiteing, Finley Shove, Holly Urquhart
Brand for Donna Franca. Extra virgin olive oil from chef Thomas Straker, made in partnership with the Allegretti family on their fully self-contained, carbon-neutral estate in Italy.
In a market dominated by industrial scale and speed, Straker's years across professional kitchens had revealed a consistent gap: accessibly priced olive oil that delivers both bold flavour and nutritional integrity. The Allegretti estate, farmed across generations through natural cultivation and careful stewardship, provided the answer.
Hand-harvested at peak ripeness and cold-pressed in small batches entirely within the estate; no blends, a single origin, shaped by the land it comes from.
Thanks to Tom, Toby, Carlo, Lauren, the Allegretti family & the @itsfranca__ team.
RP: Nina Astor Lewis, Ayasha Khan, Tess Lockhart, Adrian Oxnam, Maia Parsons, Megan Ricca, Ria Sarathi, Shawn Sawyers, Becca Whiteing, Chris Winter.
Brand for Donna Franca. Extra virgin olive oil from chef Thomas Straker, made in partnership with the Allegretti family on their fully self-contained, carbon-neutral estate in Italy.
In a market dominated by industrial scale and speed, Straker's years across professional kitchens had revealed a consistent gap: accessibly priced olive oil that delivers both bold flavour and nutritional integrity. The Allegretti estate, farmed across generations through natural cultivation and careful stewardship, provided the answer.
Hand-harvested at peak ripeness and cold-pressed in small batches entirely within the estate; no blends, a single origin, shaped by the land it comes from.
Thanks to Tom, Toby, Carlo, Lauren, the Allegretti family & the @itsfranca__ team.
RP: Nina Astor Lewis, Ayasha Khan, Tess Lockhart, Adrian Oxnam, Maia Parsons, Megan Ricca, Ria Sarathi, Shawn Sawyers, Becca Whiteing, Chris Winter.
Brand for Donna Franca. Extra virgin olive oil from chef Thomas Straker, made in partnership with the Allegretti family on their fully self-contained, carbon-neutral estate in Italy.
In a market dominated by industrial scale and speed, Straker's years across professional kitchens had revealed a consistent gap: accessibly priced olive oil that delivers both bold flavour and nutritional integrity. The Allegretti estate, farmed across generations through natural cultivation and careful stewardship, provided the answer.
Hand-harvested at peak ripeness and cold-pressed in small batches entirely within the estate; no blends, a single origin, shaped by the land it comes from.
Thanks to Tom, Toby, Carlo, Lauren, the Allegretti family & the @itsfranca__ team.
RP: Nina Astor Lewis, Ayasha Khan, Tess Lockhart, Adrian Oxnam, Maia Parsons, Megan Ricca, Ria Sarathi, Shawn Sawyers, Becca Whiteing, Chris Winter.
Brand refresh for Spacegoods - the performance wellness system for everyday life.
In collaboration with the Spacegoods team, we articulated a refreshed brand positioning that doesn’t chase a new trend, but instead amplifies what’s always made Spacegoods distinct: a brand designed for focus and momentum in the everyday.
This clarity of purpose is embedded in the visual identity, preserving the iconic gradient that defines the brand while introducing a refined system that brings focus to every touchpoint, from packaging and art direction to digital expression.
Thanks to Matt, David, Naomi, & the Spacegoods team
RP: Ryan Sargent, Tess Lockhart, Adrian Oxnam, Becca Whiteing, Megan Ricca, Maia Parsons, Chris Winter
Brand refresh for Spacegoods - the performance wellness system for everyday life.
In collaboration with the Spacegoods team, we articulated a refreshed brand positioning that doesn’t chase a new trend, but instead amplifies what’s always made Spacegoods distinct: a brand designed for focus and momentum in the everyday.
This clarity of purpose is embedded in the visual identity, preserving the iconic gradient that defines the brand while introducing a refined system that brings focus to every touchpoint, from packaging and art direction to digital expression.
Thanks to @matthucius , David Randall & the Spacegoods team
RP: Ryan Sargent, Tess Lockhart, Adrian Oxnam, Becca Whiteing, Megan Ricca, Maia Parsons, Chris Winter
Brand refresh for Spacegoods - the performance wellness system for everyday life.
In collaboration with the Spacegoods team, we articulated a refreshed brand positioning that doesn’t chase a new trend, but instead amplifies what’s always made Spacegoods distinct: a brand designed for focus and momentum in the everyday.
This clarity of purpose is embedded in the visual identity, preserving the iconic gradient that defines the brand while introducing a refined system that brings focus to every touchpoint, from packaging and art direction to digital expression.
Thanks to @matthucius , David Randall & the Spacegoods team
RP: Ryan Sargent, Tess Lockhart, Adrian Oxnam, Becca Whiteing, Megan Ricca, Maia Parsons, Chris Winter
New work for @allthingsdairy__
Working with the ATD team, we developed a new positioning as the brand expands from butter into dairy, designing the brand world and packaging for the Cottage Cheese range.
Now launching across multiple stores nationwide.
Thanks to the ATD team: Toby, Sally, Dan & Emma
Illustrations: Eliza Robinson
RP: Shawn Sawyers, Adrian Oxnam, Becca Whiteing
New work for @allthingsdairy__
Working with the ATD team, we developed a new positioning as the brand expands from butter into dairy, designing the brand world and packaging for the Cottage Cheese range.
Now launching across multiple stores nationwide.
Thanks to the ATD team: Toby, Sally, Dan & Emma
Illustrations: Eliza Robinson
RP: Shawn Sawyers, Adrian Oxnam, Becca Whiteing
New work for @allthingsdairy__
Working with the ATD team, we developed a new positioning as the brand expands from butter into dairy, designing the brand world and packaging for the Cottage Cheese range.
Now launching across multiple stores nationwide.
Thanks to the ATD team: Toby, Sally, Dan & Emma
Illustrations: Eliza Robinson
RP: Shawn Sawyers, Adrian Oxnam, Becca Whiteing
