A huge congratulations to Emil Fredriksson (byffsson) from salon Wide Alley (@widealley.se ) in Uppsala, winner of "Avantgarde of the Year" at last week's incredible gala night Hairdresser of the year 2026 ✨
We proudly congratulate Emil on this outstanding vision that truly pushes the boundaries of creativity, craftsmanship and modern hair artistry. A well-deserved win and an incredible achievement.
Photographer: Johanna Pettersson 📸
Effortless, playful, and made to last.
With years of experience in the hair industry, our stylist Henrik Andersson has created a timeless Special Occasion Look with soft movement, playful texture, and a long-lasting finish.
the product essentials behind the look
- Shine Elixir for light-reflecting gloss
- Frizz Tamer for control without compromise
- Hold & Shine Spray to set - softly, seamlessly
layered to perfection.
When you create bridal hair, you know it’s never just about the final look.
It’s about everything that happens after.
The walk down the aisle. The hugs. The weather. The hours on the dance floor.
So the question becomes: what do you rely on to make it last?
In this look, Pro Stylist & Educator Henrik Andersson builds the style the same way many of you do: starting with the foundation.
He preps with Root to Top N°335 to create lift where it matters, not just volume, but a base that holds.
Then Heat Protection N°230 to protect and lightly control before going in with heat tools.
And Thickening Spray N°215 to build density through the lengths, giving the hair that fuller, more workable structure.
From there, it’s about refining, not locking.
Flexible Spray N°333 is used to set the look while keeping movement intact, so the hair can live through the day without losing its shape.
We don’t want a style that just “stays”.
We want one that adapts and still looks like it did in the first mirror check.
That’s how we see modern bridal styling.
Built with intention and supported by performance.
REF Stockholm presents: The Bridal Look 💍✨
For the modern stylist. And the bride she creates.
This season is about precision and balance.
Structure with softness. Control with movement.
Created by Pro Stylist & Educator Henrik Andersson, this bridal updo is built to perform - not just to look beautiful.
Engineered to hold through:
the ceremony, the “I do” and every moment on the dance floor.
Polished, yet alive.
Controlled, yet effortless.
Hair that holds its shape, without stiffness.
Hair that moves, without losing structure.
A modern approach to bridal styling.
Designed for professionals. Made for real moments.
our hero at fashion week (and every occasion for celebration): shine spray n°050 ✨✨✨
find us another hairspray that gives the same shine as this legendary lil’ spray bottle. wow wow wow.
if shine is what you want and need? THIS is what you need.
trusted by hairstylists from fashion weeks all around Europe ✨
photographer: @ulfotografo_
model: @doreenxxa
hair: @lillyhilt
presented by: @fashionweekstudioofficial
your hair starts here, at the scalp.
in-salon, this is one of those treatments you feel the difference from the second you apply it.
at home, it’s how you keep that fresh, just-left-the-salon feeling going.
aha scalp detox gently removes build-up, flakes and excess oil while rebalancing the scalp — without stripping or stressing it.
