The stage is open for ideas from around the world. Your next idea could travel further than you think 🍎
The 36th season of Red Apple is officially open, and submissions have started.
This year, the festival expands its competition program across Creative, Marketing and Media, bringing new opportunities for agencies, brands, creatives and young talents from different markets. From video and influencer marketing to data-driven work, AI, sports, gaming and cross-cultural campaigns — the new season reflects where the creative industry is moving now.
Swipe through the cards to see the key dates, categories and details before entering the competition.
Entries are open until August 31.
The most favorable entry fee is available until May 29.
Apply now:
/
Red Apple launches its 36th season💃
New categories, more opportunities, and the highest possible RACA ranking points. Applications are now open — submit your work by August 31, and take advantage of the special entry fee available until May 29.
📌 /
Nothing ventured, nothing celebrated at the Awards Ceremony 🔥
Entries for the 36th season of the Moscow International Advertising Festival Red Apple are now officially open — submissions will be accepted through August 31.
Every year, the festival brings together leading professionals from advertising, marketing and the creative industries. If you have a case you are proud of, don’t overthink it — this is your chance to share it with the industry.
🍎 Apply now: /?utm_source=telegram&utm_medium=miaf_redapple&utm_campaign=12.05
P.S. You can read more about the new season in the ADPASS article:
/krasnoe-nbsp-yabloko-red-apple-otkryvaet-priyom-zayavok-na-nbsp-36-j-sezon-festivalya
Before “six-seven” became a trend 🍎
The 6th and 7th Moscow International Advertising Festivals marked a turning point: the festival expanded its program, introduced new competitions, welcomed more participants from the CIS and beyond — it shifted from a local industry gathering to a serious international forum.
Radio advertising, regional work, young creators, foreign agencies, independent juries and growing professional pride — this was the moment when the festival’s international ambition became visible.
Here’s what changed ➛
#InsideRedApple
The full history of the first festival:
/1996
/1997
Measure twice, submit once ✂️
The 36th season of Red Apple opens in 7 days — with a renewed visual identity, an expanded competition program, international partnerships and new opportunities for participants from different markets.
«Red Apple offers several clear benefits: it broadens creative perspective, helps calibrate your work against the market, boosts team motivation, and strengthens the agency’s brand — both for potential clients and future talent.»
— Artem Sinyavsky, Founder of Marvelous Group, Red Apple Ambassador
The most favorable entry fee will be available until May 29. So now is the time to get your cases ready — and be among the first to submit.
Follow our website and social media so you don’t miss the opening of the season: /
By 1995, advertising in Russia had moved past its experimental stage.
The industry was growing fast and starting to look outward.
This was the moment when Red Apple became international. Not just in name, but in how the work was judged and understood ➛
#InsideRedApple
The full history of the first festival: /1995
Red Apple, redefined: same festival, а new way to see it 🍎
We’ve reimagined our visual identity to reflect what Red Apple is today — a dynamic system, shaped by ideas.
The circle becomes a point of focus, the dots turn into movement and the entire visual language follows the journey of an — idea from impulse to impact.
📌 Swipe through to see what’s changed and why. Full story: /krasnoe-yabloko-red-apple-predstavil-obnovlyonnyj-firmennyj-stil/
The new chapter starts on May 12 — prepare your cases that will inspire and change the creative industry.
#InsideRedApple
After the first experiment, something began to shift. Advertising in Russia was no longer just appearing — it was taking shape. Formats expanded, styles became clearer, and for the first time, advertising started to feel like a culture.
New players, new formats, and new money were reshaping the industry. But with growth came new questions:
✧ Who sets the rules?
✧ What defines acceptable advertising?
✧ And what role does creativity actually play?
This is the moment when advertising becomes a system — not just an experiment ➛
#InsideRedApple
The full history of festival:
/1992
/1993
/1994
What if the strongest brand move isn’t an ad at all?
In aviation, cabin crew are expected to look flawless even, even though the job is physically demanding. Long hours on their feet, constant movement, and the need to stay calm, attentive and smiling.
Smartavia challenged a small but deeply rooted norm: what if comfort came first?
Instead of heels, the crew switched to sneakers — a simple change that made a real difference in everyday work. Just a decision that starts from the inside and shapes the experience passengers actually feel.
Sometimes, the way a brand treats its people says more than any ad ever could. Swipe to see how it worked ➛
#CreativeFromRussia
Red Apple didn’t emerge from a mature advertising market. It appeared at a moment when the industry itself had to prove its value.
In 1992, advertising in Russia was both new and widely distrusted. Brands didn’t see the need for it. Audiences didn’t believe in it. So the first festival had a very different goal: not to reward the best, but to prove that advertising can matter.
Here’s how it all began ➛
#InsideRedApple
The full history of the first festival: /
Can you predict what happens next?
We asked members of the Red Apple jury to watch Russian ads — and paused them at the most unexpected moment.
Their challenge was simple: guess how the story ends.
From surreal storylines to unexpected twists, these ads play by their own rules — even industry professionals can’t always predict them. And that’s exactly what makes them interesting.
Now it’s your turn. Would you be able to guess the ending?
Watch the full video⤸
YouTube:
https://youtu.be/Cb6nEoOnFwg
VK: /video-211634878_456239765
We have already told you that you can take part in the Red Apple festival from anywhere on the planet, because no matter where you are, every case deserves to be heard.
In the #NoBordersJustIdeas section we will publish reviews of standout international cases that resonate beyond cultural context.
The first invited expert was a member of the Red Apple 2025 jury — Luis Paulo Gatti (@lp_gatti ), Executive Creative Director at @whiterabbit.budapest . He talks about Bad Bunny's performance at the Super Bowl. Read, watch and find your 'sazon' 🔥
