You are not finding users for your product because you goofed your customer interviews.
Here are 10 mistakes startups make during discovery—most don’t realize they made them until it’s too late.
Get this wrong and you may end up building the wrong product for the wrong people.
The next issue of Clarity by Clarus newsletter breaks down how to run customer interviews that actually work.
Subscribe now. Link in bio
The Scale Velocity Lab application window closes in two days.
If you are building in East Africa and your GTM needs refining, this is the room.
No equity. No fees. 12 spots.
Apply before May 14. Link in bio.
Scale Velocity Lab is built for founders who already have traction—revenue, active users, pilots, or pipeline, and a GTM that feels slow, unclear, or stuck.
If your startup operates in East Africa and fits this category, we look forward to receiving your applications. Visit the link in bio to apply.
Applications for the Scale Velocity Lab are now open.
The program is a 4-week go-to-market (GTM) execution sprint by Clarus and @norrsken_eastafrica built to help traction-stage startups in East Africa ship with speed, position with clarity, and distribute with precision.
Swipe through to learn:
→ Who it's for (and who it isn't)
→ The four-week curriculum
→ What your startup stands to gain
12 seats available. May 14 deadline. Visit link in bio to apply.
What do founders have in common with da Vinci, the McDonald brothers, Steve Jobs, and your favourite positive role model for progress?
A world-changing idea—and the very human struggle of figuring out how to bring it to market. how to take that idea into the world — how to sell it, package it, position it, and build the kind of momentum that turns a product into a company. It’s one of the most human struggles in building and one of the most common.
That’s why we’ve partnered with @reclarus , a fractional go-to-market boutique, to support 12 startups ready to crack this challenge. If you’re building in Rwanda, Kenya, Uganda, or Tanzania, this one’s for you.
Applications close May 14, 2026. Don’t wait. Link in bio.
Copying a playbook written for a different battlefield is a handicap, and that has been the case for many startups in Africa.
Scale Velocity Lab by Clarus—an operator-led program designed around the markets, constraints, and growth levers that are actually relevant to founders—is on a mission to correct that.
The first cohort is coming to East Africa. If you're a traction-stage founder operating in or serving the East African market, this is your room.
Applications open by May 4, 2026.
Share with a founder who needs to see this.
Next month, Clarus will open the doors to the first cohort of the Scale Velocity Lab, a program built to help startups identify and eliminate key bottlenecks in their go-to-market strategy.
The program will equip participants with tools, insights, and execution frameworks that will help them execute faster, scale smarter, and win in their respective markets.
If you're a founder, operator, or GTM leader, you'll want to stay close.
More details coming soon.
Introducing Clarity by Clarus — the bi-weekly newsletter for founders who are done with fluff and ready to build a GTM system that actually works.
It will cover real and practical frameworks. Real lessons and no fillers.
The first issue drops tomorrow.
Subscribe now. Link in bio.
Introducing Clarus—the fractional GTM for startups, builders, and founders.
Building a great product is only half the work. The other half is building the system that gets it to market, and most founders never get that half right.
That's where we come in.
We embed with your team, build your go-to-market playbook from the ground up, and transfer everything so you can run it long after we're gone. Positioning. ICP clarity. Acquisition. Distribution. The full system.
We are led by operators with robust years of experiencing building and scaling startups.
If you're building something great and the market doesn't know it yet — that's a solvable problem, and we are well positioned to help with that.
Visit reclarus.com to get started.
#GTM #Strategy
