Yesterday our collaboration with Pantone went live, we discussed a handful of our major projects for artists such as A$AP Rocky, Drake and Lil Wayne. We went into detail on how certain Pantone tools help speed up various processes when dealing with print and digital assets, we also touched on whats to come from MOONBASE® — a lot of time and effort went into creating this piece, you can watch the full video above, let us know what you think.
Credits:
Video Produced, Shot and Edited by: MOONBASE®
Directed by: Sasha Bjelić, Nikola Crnobrnja, Vladan Stegnjaić
Set Design: Sasha Bjelić, Nikola Crnobrnja, Vladan Stegnjaic, Colin Tchang, Ronan McNally
DOP: Sasha Bjelić
Assistant Camera: Danny Moutilika, Josiah Royal
Edit & Score by: Sasha Bjelić
Original Music by: Teddy Walton, Aaron Bow, Thurdi and Otto
Photography by: Colin Tchang
Article Interview by: Caitlin Gallagher
Social Media Coordinator: Lindsay Scheinberg
Very Special Thanks to: Shonna Rain
Part of the development for Luka Dončić’s: Lil Luka’s Heartbreak Factory and the launch of 77x was standardizing a motion visual and edit language that is consistent through out socials and marketing materials - above is a complication of videos that were used for transitions, backgrounds, on-screen visuals and other parts of campaign material.
Art Direction & Edit: MOONBASE®
Creative Direction: Chris Eyerman & 77x
Video Capture: Actual Objects
We continue our case study for Luka Dončic and 77x with a variety of images used for Campaign Material, Social Content, OOH and other media purposes — the idea was simple, create a world around Luka that feels like “Slovenian Adult Swim” to produce nostalgia, and at the same time to ensure the visuals represent athletics in a way that makes sense to consumers.
Art Direction & Design: MOONBASE®
Creative Direction: Chris Eyerman & 77x
Photography: Actual Objects
Art Direction & Branding for Lil Luka & Lil Luka’s Heartbreak Factory - alongside some elements for 77x.
Our exercise including developing visual design system that is seamless throughout digital design, packaging, motion visuals and web elements — including fonts, colours, shape systems and more.
Art Direction & Design: MOONBASE®
Creative Direction: Chris Eyerman & 77x
Product & Apperal Design for Luka Dončić & 77x including various tees and hoodies, keychains, valentines candies, trading cards, packaging and more — thematically all the product was Valentine’s Day oriented while maintaining distinctive 77x DNA that reflects Luka’s world and brand.
Design & Packaging: MOONBASE®
Creative Direction: Chris Eyerman & 77x
Production: TEST LAB
A$AP Rocky: Don’t Be Dumb (Shirthead Vinyl)
A full circle moment for us as a studio, TESTING was a major project for our portfolio and carries weight until this day - we collabrated with AWGE for DBD and sprinted to put together this exclusive @onequince variant of the vinyl packaging
Design & Packaging: MOONBASE®
Creative Direction: AWGE
MOONBASE® 2025 Project Deck featuring case studies for;
→ Lil Wayne ‘Tha Carter VI’
→ Motown Records: Rebrand
→ Jay-Z ‘Tower of Power’
→ Drake: Anita Max Win Tour
→ A$AP Rocky ‘TESTING’
→ NOCTA (Nike): Various Projects
→ Various Others
We continue our case study for Powder Room with an Imagery System we created that captures still and motion live action moments that reflect the timeless and upscale aesthetic that the brand revolves around - deliverables include social media content, on-screen imagery and general branding visuals.
We had the opportunity to work with Liberty Group on Toronto’s newest upscale dining establishment; Powder Room - located in Yorkville.
Our tasks involved created a full scale branding system which included logo and word mark, alongside monogram — as well as graphic and illustration systems, colour pallets and an overall world for the online presence.
The final deliverables were translated into menu design, signage, interior wallpaper and accents, personalize invites and special packaging. Public opening is Nov 22nd, congrats to the boys.
Branding, Packaging and OOH Material for G-Herbo’s most recent album release “Lil Herb”
Design by: MOONBASE®
Label Creatives: Julie Vastola, Jogie
Marketing: Xiarra Diamond
Label: Republic Records
