Remember that cover?
It’s
@rdmyes in Alaska shot by
@scottsullivanphoto for issue 4.2 of the DVD magazines (2003) 📀
This one was quite controversial but fundamental in what Method Mag was becoming and it strongly resonates with us over two decades later.
As you probably noticed, it’s not a make and with Method’s concept of crossed content between print, web and video back then, there was no hiding behind that choice.
The point exactly!
Right when video media was taking over, the message was the following: no more fooling anyone anymore with print media. A hot topic as landed tricks for action shots has always been an unwritten and worshiped rule over the years.
The thing is, snowboarding is not just about landing tricks, it’s about people, friends, trips, hills, streets, bails, mostly bails actually and sometimes jail-bails even… All this and more builds our culture with more or less glamorous life stuff that inspires us and makes us who we are as a snowboard community.
Many riders, filmmakers, photographers and mag editors do their best to portray it sincerely and to this day we try to stay close to them.
What are your thoughts about that cover choice?
And for the dinosaurs out there, do you remember how you reacted to it back then!
Fun fact, Romain did not like the idea of putting this bail on the front of the mag and agreed to the concept of it under one condition: that he would have another Method cover if he came back to the spot and stomped the trick. Fair.
Swipe to check out the video shot, bits of Romain’s epic part from
@absinthefilms ‘Saturation’ that year and the DVD mag bonus about his little Alaskan hick-up…
The full digitised DVD magazine is playing on our website by the way (link in bio) 🔗
#archivesnowboarding #dvdmagazine #vintagesnowboard #holdfasttweakhard