It’s been one year since @lukechetcuti first hit me up to create something for Hugo’s Burger. No rules, no limits. So I went full music video mode, keeping that cheeky and fun Hugo’s vibe front and centre.
Brought in @loandbehold_studio_ to pull the madness together, from casting the chaos to turning what’s in my head into something real, without questioning it once (big love @stefanbalzanfava + @james.ferrando ).
@monsigneur dropped the beats, I threw down some lyrics, and once the actual drive-thru and restaurant were built, @clivebrincatdp and his crew rolled in and shot the whole thing in 8 hours like absolute machines.
@johann_films on the edit, @makeupby_dea on makeup, @darren_moodnco on hair, @jp_debono on food styling and @darylcauchi on photos.
I’ll share the video on here later, but for now head over to @hugosburger page for the 9:16 & their YouTube for the horizontal AD. 🫶🏽 Directed by moi x
