Lauri Rapala would’ve turned 120 today.
A fisherman, a maker, a quiet force who changed the way the world chases fish.
In his honor, we’re giving away some boxes packed with Rapala lures and a Lauri Rapala T-shirt.
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Here’s to a new year hopefully filled with exploring new waters and breaking records 💪 If you’re still thinking about New Year’s resolutions may we suggest to put “fish more” at the top of your list 🤞 #rapala
In a world full of great fishing stories, ours is one of the best-known. You might have heard of it – it started in 1936, with a hungry Finnish man looking for a way to catch more fish. That man was Lauri Rapala, and he was about to design a lure that would forever change the sport of fishing 🎣
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In this video you get a behind-the-scenes look at the making of Rapala hard baits! Join us as we walk through the factory and meet the passionate product development team behind these world-renowned lures. Watch how each hard bait is carefully crafted with precision, from design to final touches, to ensure top quality and performance on the water. Discover the craftsmanship, innovation, and dedication that go into every lure before they leave our factory and get shipped out to anglers all around the world! đź’Ş #rapala #rapalalures #laurirapala
🕊️ 50 years ago, on this day, the world lost Lauri Rapala, but his legacy lives on in every cast, every catch, and every fishing adventure. 🎣
It all began in 1936 with a hungry man in Finland, determined to find a way to catch more fish. Lauri’s determination led to the creation of a lure that forever changed the sport of fishing, and today, millions of anglers continue to experience the magic of Rapala lures.
From that first handcrafted lure to the iconic brand it is today, Lauri’s vision continues to shape fishing worldwide. 🎣
#Rapala #LauriRapala #Since1936 #RapalaLures
@travis_t_frank makes a catch on his FIRST cast of the day, using a tried-and-true classic from @rapalausa
#bassfishing #largemouthbass #minnesota #rapala #lakefishing
ICAST 2024 🏆🏆🏆
Our week at the @icastshow is winding down but what a week for the Rapala team. We're excited for what's to come and to get all of the new 2025 products in your hands!❤️
#icast2024 #rapala #crushcity #13fishing #sufix #vmchooks
A top pick from @wheelerfishing in the new @rapalausa Crush City line up coming this fall
#rapala #crushcity #minnowbait #fishing #icast #icastshow #icast2024
