✨ Celebrating 10 Years of SCAD FASH ✨
FREEHAND PROFIT: FACE VALUE
April 19 to Sept. 18, 2022
There are artists who transform materials, and then there are artists who transform meaning. Gary Lockwood, known globally as
@freehandprofit , does both with astonishing precision and poetic force. An extraordinary artist and an equally extraordinary human being, Gary deconstructs rare and coveted sneakers and reimagines them as sculptural masks that feel at once ancestral, futuristic, and deeply personal.
Rooted in the spirit of hip hop, his masks carry the weight of cultural memory. Each piece is painstakingly reassembled from iconic shoes such as Nike Air Max, Travis Scott Jordan 1s, Yeezys, Doernbecher Jordans, SB Dunks, and Asics, their markings and histories preserved, honoured, and elevated. These masks become protective talismans for our time, charged with the energy of resistance, identity, and survival in the face of civil unrest, war, and climate crisis.
More than thirty works from collectors around the world came together for Freehand Profit: Face Value, the first museum exhibition devoted to Lockwood’s visionary practice. Each mask stands as a tribute to the emcees, DJs, graffiti artists, and b boys who built the foundation of hip hop culture, a culture that shaped Gary’s own life from Virginia and the Washington D.C. area to Los Angeles.
In 2010, after a year long creative sprint titled MASK365, the first sneaker gas mask emerged and so did Freehand Profit. Since then, Gary has created more than two hundred masks, earning collaborations with Nike, Adidas, Cadillac Europe, Puma, Reebok, Champs Sports, and Foot Locker, along with the admiration of collectors worldwide. His practice is rigorous, inventive, and endlessly evolving, guided by a sincerity and generosity that reflect the remarkable person he is.
It was an honour to meet Gary and to curate this exhibition. His vision, kindness, and talent continue to inspire all of us at SCAD FASH.
📷 Photography by Colin Gray
SCAD alumnus, BFA Photography, 2004
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