M5 MacBook Air
////////////////// Designed by Apple.
The M5 MacBook Air is basically Apple perfecting the formula. It takes everything people already loved—ultra-thin design, silent performance, insane battery—and quietly upgrades what actually matters. The new M5 chip brings a noticeable bump in speed (roughly 10–20% over M4), meaning it handles everything from everyday multitasking to creative work with ease, all while staying completely fanless.
What makes it amazing isn’t just raw power—it’s balance. You get up to 18 hours of battery life, faster storage starting at 512GB, Wi-Fi 7, and a lightweight build that still feels premium and durable. It’s the kind of laptop that just disappears into your workflow: fast when you need it, quiet all the time, and portable enough to take anywhere. For most people, it hits that rare “just right” zone—powerful enough to feel pro, but simple enough to live with every day.
📸: @jbramagram
#apple #design #industrialdesign #macbook
Keyboard, 2005
////////////////// Designed by Apple.
In 2005, Apple updated its elegant and practical A1048 keyboard, originally launched in 2003, by upgrading its USB 1.1 ports to faster USB 2.0, meeting the growing demand for better data transfer speeds. Featuring a transparent casing with 109 bright white keys, the minimalist design eliminated the traditional frame and added an F16 key for extra functionality.
Exclusively available in white, the A1048 seamlessly complemented the iMac G5 and Power Mac G5, symbolizing Apple’s ethos of blending style and function. Although replaced by aluminum keyboards in 2007, the A1048 remains a testament to Apple’s ability to elevate everyday tools into icons of design.
📸: @jbramagram
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#apple #iPhone #smartphone #design #jonyive #designer #designlife #siliconvalley #appledesign #designing #industrialdesign #productdesign #designtech #future #revolutionaryproduct #watchOS #iPad #keyboard #tech #ipadpro #Macintosh #applewatch #series6 #applestore #iPhone12Pro #M1chip #homepodmini #magicmouse
Watch Ultra, 2024
////////////////// Designed by Apple.
Never finish. Never quit. Featuring a stunning, new black titanium case, Apple Watch Ultra 2 is the ultimate sports and adventure watch. It has all the connectivity, health, and safety features for the everyday. And it takes training further with the most accurate GPS in a sports watch.
📸: @jbramagram
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#apple #iPhone #smartphone #design #jonyive #designer #designlife #siliconvalley #appledesign #designing #industrialdesign #productdesign #designtech #future #revolutionaryproduct #watchOS #iPad #keyboard #tech #ipadpro #Macintosh #applewatch #series6 #applestore #iPhone12Pro #M1chip #homepodmini #magicmouse
Quicktake, 1997
////////////////// Designed by Apple.
The Apple QuickTake 200 was one of the first consumer digital cameras, released by Apple in 1997. It was part of Apple’s QuickTake line, which included earlier models like the QuickTake 100 and 150, introduced in the mid-1990s. The QuickTake 200, developed in partnership with Fujifilm, offered improved features over its predecessors, including removable SmartMedia storage and higher resolution (0.35 MP), allowing users to capture up to 32 images at 640x480 pixels.
Despite its innovation, the QuickTake line was discontinued shortly after, as Apple shifted its focus back to other areas of development.
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#apple #iPhone #smartphone #design #jonyive #designer #designlife #siliconvalley #appledesign #designing #industrialdesign #productdesign #designtech #future #revolutionaryproduct #watchOS #iPad #keyboard #tech #ipadpro #Macintosh #applewatch #series6 #applestore #iPhone12Pro #M1chip #homepodmini #magicmouse
Apple Vision Pro, 2024
////////////////// Designed by Apple.
Apple Vision Pro is the result of decades of experience designing high‑performance, mobile, and wearable devices — culminating in the most ambitious product Apple has ever created.
Apple Vision Pro integrates incredibly advanced technology into an elegant, compact form, resulting in an amazing experience every time you put it on.
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📸: @benjaminavery.co
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#apple #iPhone #smartphone #design #jonyive #designer #designlife #siliconvalley #appledesign #designing #industrialdesign #productdesign #designtech #future #revolutionaryproduct #watchOS #iPad #keyboard #tech #ipadpro #Macintosh #applewatch #series6 #applestore #iPhone12Pro #M1chip #homepodmini #magicmouse
Apple Vision Pro, 2024
////////////////// Designed by Apple.
Your memories come alive. Apple Vision Pro is Apple’s first 3D camera. You can capture magical spatial photos and spatial videos in 3D, then relive those cherished moments like never before with immersive Spatial Audio. Your existing library of photos and videos looks incredible at remarkable scale.
And panoramas wrap around you — making you feel like you’re standing right where you took them. You can also take spatial videos with iPhone 15 Pro, then view them on Apple Vision Pro.
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📸: @benjaminavery.co
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#apple #iPhone #smartphone #design #jonyive #designer #designlife #siliconvalley #appledesign #designing #industrialdesign #productdesign #designtech #future #revolutionaryproduct #watchOS #iPad #keyboard #tech #ipadpro #Macintosh #applewatch #series6 #applestore #iPhone12Pro #M1chip #homepodmini #magicmouse
Apple Vision Pro, 2024
////////////////// Designed by Apple.
Apple Vision Pro is the result of decades of experience designing high‑performance, mobile, and wearable devices — culminating in the most ambitious product Apple has ever created.
Apple Vision Pro integrates incredibly advanced technology into an elegant, compact form, resulting in an amazing experience every time you put it on.
A singular piece of three-dimensionally formed laminated glass acts as an optical surface for the cameras and sensors that view the world. It flows seamlessly into a custom aluminum alloy frame that gently curves to wrap around your face while serving as an attachment point for the Light Seal.
Interaction designed for spatial computing.
📸: @benjaminavery.co
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#apple #iPhone #smartphone #design #jonyive #designer #designlife #siliconvalley #appledesign #designing #industrialdesign #productdesign #designtech #future #revolutionaryproduct #watchOS #iPad #keyboard #tech #ipadpro #Macintosh #applewatch #applestore #homepodmini #magicmouse
iPhone 15 Pro, 2023
////////////////// iPhone. Forged in titanium.
iPhone 15 Pro is the first iPhone to feature an aerospace‑grade titanium design, using the same alloy that spacecraft use for missions to Mars.
Titanium has one of the best strength‑to‑weight ratios of any metal, making these our lightest Pro models ever. You’ll notice the difference the moment you pick one up.
The beautiful, fine‑brushed finish on the titanium bands is achieved through precision machining, sanding, brushing, and blasting.
📸: @jbramagram ✨
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#apple #iPhone #smartphone #design #jonyive #designer #designlife #siliconvalley #appledesign #designing #industrialdesign #productdesign #designtech #future #revolutionaryproduct #watchOS #iPad #keyboard #tech #ipadpro #Macintosh #applewatch #series6 #applestore #iPhone12Pro #M1chip #homepodmini #magicmouse
Apple products hold a special place in my heart. Beyond my fondness for their products and services, I deeply resonate with their mission and vision. My channel reveals my penchant for documenting these products.
However, witnessing them in their bare essence, like their wireframe or a product teardown, is a true delight. Emile Chuffart has turned this appreciation into reality with his collection of meticulous teardowns, offering insights into the craftsmanship and operation of these devices. Explore more of his teardowns on his website or check out his profile @chuffart.emile .
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#apple #iPhone #design #industrialdesigner #designengineer #enginnering #industrialdesign #tech #smartphone #iPhone4 #siliconvalley #teardown #explodedview
iPod, 2008
//////////////////// Featuring slightly thinner bodies, the sixth-generation iPod also had dramatically improved battery life, claiming up to 36 hours of music playback and 6 hours of video playback. The iPod Classic has a 2.5" backlit display at a resolution of 320×240. The front plate of the iPod is now made of anodized aluminium instead of polycarbonate plastic, and "Signature iPod White" has been replaced by silver. This marks the first time white is not available as a color option for an iPod.
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#apple #iPhone #smartphone #white #design #jonyive #designer #designlife #siliconvalley #appledesign #designing #industrialdesign #productdesign #tech #future #revolutionaryproduct #iPod
📸: @jbramagram
MacBook Pro, 2006
////////////////// New MacBook Pro secured!
MacBook Pro with Intel Core Duo Processor Up to Four Times Faster Than PowerBook G4. The new MacBook Pro, the first Mac notebook based on an Intel processor, features a stunning aluminum enclosure just one inch thin, weighs only 5.6 pounds, includes a built-in iSight video camera for video conferencing on-the-go, and the Apple Remote and Front Row software for a simple, intuitive and powerful way for users to enjoy their content wherever they go. The new MacBook Pro, also features Apple’s new patent-pending MagSafe magnetic power connector, designed especially for mobile users.
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#apple #iPhone #smartphone #design #jonyive #designer #designlife #siliconvalley #appledesign #designing #industrialdesign #productdesign #designtech #future #revolutionaryproduct #watchOS #iPad #keyboard #tech #ipadpro #Macintosh #applewatch #series6 #applestore #iPhone12Pro #M1chip #homepodmini #magicmouse
Mac Pro, 2019
////////////////// Function defines form. Every aspect of Mac Pro is designed in pursuit of performance. Built around a stainless steel space frame, an aluminum housing lifts off, allowing 360‑degree access to every component and vast configuration. From there anything is possible.
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#apple #iPhone #smartphone #design #jonyive #designer #designlife #siliconvalley #appledesign #designing #industrialdesign #productdesign #designtech #future #revolutionaryproduct #watchOS #iPad #keyboard #tech #ipadpro #Macintosh #applewatch #series6 #applestore #iPhone12Pro #M1chip #homepodmini #magicmouse
