🎬 Shooting the iconic
@pachaofficial nightclub. Here’s an exciting throwback to one of the most beautifully mind melting projects I have had the pleasure to shoot. The opening nights of Pacha in Ibiza, after she’d been given a tech upgrade with a hefty dose of
@unit9ltd sparkle dust.
I joined the team towards the end of a mammoth creative process and deep install. From my experience, this is what UNIT9 and Creative Director
@sean_pruen excel at. Pushing and blending boundaries technically, digitally and physically. Transporting audiences on a journey of sensory delights.
Elements included, to name just a few…
🪩 A two way infinity mirror cherry sculpture in the entrance
🪩 A 15,000 pixel long VIP tunnel with audio reactive, real time visuals
🪩 Live capture animations driven by the famous podium dancers
🪩 Find out way more in the film…
It was not only a joy to capture both film and photography for them, but a real treat to watch the masters at work. Pure collaboration at its finest. One of the parts of the job I love most is watching teams at the forefront of their industries work so diligently in their respective fields.
The stakes were high. With so many technical elements to align, getting show ready was touch and go. The season’s opening night at one of the most iconic clubs in the world, with
@marcocarola on the decks.
So starting at midnight until 6am, like an excited puppy, I strapped myself up with cameras, AAA wristbands and was let loose to capture it all, while the U9 team enjoyed a very well deserved drink and dance.
As always, huge thanks to the team for having me on board and trusting me to get stuck in.
Prod Co:
@unit9ltd
Creative Direction and sculpture design:
@sean_pruen
Producer:
@adi.adelaide
Tech Director:
@arklog
EP:
@martino_butti
Cherry sculpture build:
@machineshopsfx
Notch designers:
@lorenzov3nturini @quentin.script @hmead96
Hardware support:
@hugelthug
Notch support:
@matt_notch
Case study edit: Sean Pruen
Film and Photography capture: moi
@pro_motion_digital 
