💫 Featured Oral History of the Month: Ralph McDaniels 🎶
Ralph McDaniels is a DJ and co-creator and host of
@videomusicbox - the longest-running music video show in the world. McDaniels was born in Brooklyn and moved to Queens when he was eleven. He attended LaGuardia Community College (
@laguardiacc ), simultaneously working as a DJ for the club Encore in Jamaica. After leaving Encore in 1983, he began working in radio and created Studio 31 Dance Party, a television show that would eventually become Video Music Box. Through his work with Video Music Box, McDaniels has directed over four hundred music videos, co-produced feature films and documentaries, and documented and preserved the history and evolution of hip hop. He now works in outreach at
@qplnyc as the Hip Hop Coordinator.
In this interview with Natalie Milbrodt, McDaniels reflects on the founding and evolution of the Encore club, which opened in 1979 on 89th Avenue and Merrick Boulevard. McDaniels was a DJ at the club and was heavily involved in its operations from its inception, watching it grow from an abandoned building to one of the largest clubs in Queens catering primarily to Black visitors. He describes the inspiration the club took from clubs in Manhattan, the experience of seeing a club built from the ground up, and his observations of the surrounding area, including the Central Library.
He explains how as the club became increasingly famous and lucrative, it began to move away from the original vision and the quality of the artists began to decline, leading to McDaniels quitting in 1983 and pursuing a career in radio and television. He shares his impressions of how the club changed after he left: it changed names several times, the clientele and management became increasingly driven by greed, and the surrounding area became increasingly violent.
Link in bio to listen to the full interview!