Zheztyrnak is a mythical figure found in Kazakh folklore. She is a demon like creature in form of a young woman with long claws, her screams kills birds and small animals.
To style Zheztyrnak with a modern twist was the easiest task for me!
Style by me
Designer @arevik.concept
Photo @aiganym_ds
‘Facade’
Art director/Photographer: @meeera_zm
Wardrobe stylist: @queenhorsfall
Hair stylist: @callisto.hs
Makeup artist: @yesserkepovaa
Model: @nffwh@fashionprovocation.fp
Добро пожаловать под большой шатёр.
Здесь у каждого своя роль: шут, победитель, идеальная женщина, человек с “правильной” жизнью.
Мы надуваем шарики из красивых слов, носим улыбки напоказ и сравниваем свою арену с ареной соседа.
В этом цирке никто не признаётся, что устал.
Что грим клоуна скрывает не смех, а пустоту.
Мы так привыкли быть артистами, а не людьми.
Но, может быть, пора выйти из круга и снять маску?
If you ever come to Kazakhstan, you must go to @tatyanayan_official 🤩 I think she is the best designer in Kazakhstan. All the craft, delicate fabrics, delicious details, beautiful colors 🤩 I have no words
Telling the story behind of creativity! Thank you @nurai_sakh for letting me a part of her big event in her life ❤️
We did it and we did it even better! Please go and shoot young brand @sakh.kzz@fwalmaty@bauka_sh
MARIKO 26 @mariko.dsgn
“Urmia”
This collection reads like memory woven into fabric.
Why Urmia?! Well, it is place where Armenian and Persian histories intertwine and Mari @mari_airapetyan - the designer translates the language of carpets into clothing. She has been giving us hints before showings us the entire collection. Most important you can experience the worn textures, unraveling threads, patterns that feel inherited rather than applied.
There’s a quiet tension between structure and softness that lies in geometric codes of tradition dissolving into movement, like identity shaped over time. Each look carries a trace of something personal, something familiar.
It’s not about culture as costume but it is what needed to stay remained.
Thank you for inviting me and I finally got to see your collection personally!
@fwalmaty
