Purpose Studios

Been a while since we jazzed up our showreel, hasn’t it? Here's the updated one 👀 Each year just keeps getting more exciting and the list of things we are grateful for keeps getting longer and longer. This showreel is not just a montage of the campaigns that we have made, it summarises every day in the office, all the laughter, the banters, those late nights and early mornings of unending work, our milestones and our lessons, and above all, the bond that we share with our irreplaceable team. How lucky are we to do what we love every day! Although it has been a while, our belief remains unchanged– follow your heart and Pursue your Purpose.

Been a while since we jazzed up our showreel, hasn’t it? Here’s the updated one 👀 Each year just keeps getting more exciting and the list of things we are grateful for keeps getting longer and longer. This showreel is not just a montage of the campaigns that we have made, it summarises every day in the office, all the laughter, the banters, those late nights and early mornings of unending work, our milestones and our lessons, and above all, the bond that we share with our irreplaceable team. How lucky are we to do what we love every day! Although it has been a while, our belief remains unchanged– follow your heart and Pursue your Purpose.

Here’s something super fun we did with HRX and Country Delight! We’ve known HR for years to be honest in his brand collaborations, and we’ve known him just as well for being very particular about his fitness. So, when Country Delight came up with this idea to highlight their high protein milk, the next few steps came to us very naturally. The brief was simple: to communicate something otherwise very scientific and long-drawn in a quick, witty and conversational tone. The end result was a candid performance, a high quality visual narrative that didn’t take long to put the point across. Easy. Efficient. Impactful. With 6M+ views in only a few days since its launch, we are stoked to see the work resonate with so many, as we hoped! PS.: It goes without saying that HR’s comic timing was a star in itself. Created by the Universe Brands: HRX x Country Delight HRX Team: Ajay Singh, Tina Rijhwani & Gaurav Patil Country Delight Team: Srijita Biswas, Disha Ventakraman, Pardeep Gandhi, Naina Sharma, Balaji Ramesh, Gurinder Pal Singh, Abhilash Kumar Behra, Neha Dhar & Chakradhar Gade HR’s Team: Vanita & Shezali Sharma Concept: Country Delight Production Company: Purpose Studios Director: Sarath Sivan Director of Photography: Chinmay Salaskar DA: Abhishek Mani ADs: Arya Kastwar, Abhishek Mani, Reeva Dhabalia, Debabrata Hazarika, Aakanksha Patil & Hrishikesh Pawar Photographer: Aniruddh Kothari Art Director: Rajukumar Sahani Art Assistant: Sumedha Jamwal Line Production: M6 Pictures Line Producer: Shivam Mishra Production Controller: Indra Sharma Production Manager: Abhijeet & Sunil First AC: Chetan Ovhal Gaffer: Dallu Singh Lights: Lightcraft & Sound Post-production Studio: Purpose Studios Offline Editor: Arnold Robert Online Editor: Riju Jakhar & Arnold Robert Colourist: Sarath Sivan Sound Mixing & Mastering Studio: Voice Craft Studios Sound Engineer: Pratik Makwana HR’s Entourage: Celebrity Manager: Prarthana Chadha Ajmani Stylist: Lakshmi Lehr Costume Stylist Assistant: Ami & Khushi Khatter Makeup Artist: Vijay Palande Hair Stylist: Sunny Secondary Cast: Ritwik Tomar & Arun Sharma VO Artist: Kailash Gowthaman Cooperator: Himanshu Singh Gurjar

Here’s something super fun we did with HRX and Country Delight! We’ve known HR for years to be honest in his brand collaborations, and we’ve known him just as well for being very particular about his fitness. So, when Country Delight came up with this idea to highlight their high protein milk, the next few steps came to us very naturally. The brief was simple: to communicate something otherwise very scientific and long-drawn in a quick, witty and conversational tone. The end result was a candid performance, a high quality visual narrative that didn’t take long to put the point across. Easy. Efficient. Impactful. With 6M+ views in only a few days since its launch, we are stoked to see the work resonate with so many, as we hoped! PS.: It goes without saying that HR’s comic timing was a star in itself. Created by the Universe Brands: HRX x Country Delight HRX Team: Ajay Singh, Tina Rijhwani & Gaurav Patil Country Delight Team: Srijita Biswas, Disha Ventakraman, Pardeep Gandhi, Naina Sharma, Balaji Ramesh, Gurinder Pal Singh, Abhilash Kumar Behra, Neha Dhar & Chakradhar Gade HR’s Team: Vanita & Shezali Sharma Concept: Country Delight Production Company: Purpose Studios Director: Sarath Sivan Director of Photography: Chinmay Salaskar DA: Abhishek Mani ADs: Arya Kastwar, Abhishek Mani, Reeva Dhabalia, Debabrata Hazarika, Aakanksha Patil & Hrishikesh Pawar Photographer: Aniruddh Kothari Art Director: Rajukumar Sahani Art Assistant: Sumedha Jamwal Line Production: M6 Pictures Line Producer: Shivam Mishra Production Controller: Indra Sharma Production Manager: Abhijeet & Sunil First AC: Chetan Ovhal Gaffer: Dallu Singh Lights: Lightcraft & Sound Post-production Studio: Purpose Studios Offline Editor: Arnold Robert Online Editor: Riju Jakhar & Arnold Robert Colourist: Sarath Sivan Sound Mixing & Mastering Studio: Voice Craft Studios Sound Engineer: Pratik Makwana HR’s Entourage: Celebrity Manager: Prarthna Chadha Ajmani Stylist: Lakshmi Lehr Costume Stylist Assistant: Ami & Khushi Khatter Makeup Artist: Vijay Palande Hair Stylist: Sunny Secondary Cast: Ritwik Tomar & Arun Sharma VO Artist: Kailash Gowthaman Cooperator: Himanshu Singh Gurjar

Here’s something super fun we did with HRX and Country Delight! We’ve known HR for years to be honest in his brand collaborations, and we’ve known him just as well for being very particular about his fitness. So, when Country Delight came up with this idea to highlight their high protein milk, the next few steps came to us very naturally. The brief was simple: to communicate something otherwise very scientific and long-drawn in a quick, witty and conversational tone. The end result was a candid performance, a high quality visual narrative that didn’t take long to put the point across. Easy. Efficient. Impactful. With 6M+ views in only a few days since its launch, we are stoked to see the work resonate with so many, as we hoped! PS.: It goes without saying that HR’s comic timing was a star in itself. Created by the Universe Brands: HRX x Country Delight HRX Team: Ajay Singh, Tina Rijhwani & Gaurav Patil Country Delight Team: Srijita Biswas, Disha Ventakraman, Pardeep Gandhi, Naina Sharma, Balaji Ramesh, Gurinder Pal Singh, Abhilash Kumar Behra, Neha Dhar & Chakradhar Gade HR’s Team: Vanita & Shezali Sharma Concept: Country Delight Production Company: Purpose Studios Director: Sarath Sivan Director of Photography: Chinmay Salaskar DA: Abhishek Mani ADs: Arya Kastwar, Abhishek Mani, Reeva Dhabalia, Debabrata Hazarika, Aakanksha Patil & Hrishikesh Pawar Photographer: Aniruddh Kothari Art Director: Rajukumar Sahani Art Assistant: Sumedha Jamwal Line Production: M6 Pictures Line Producer: Shivam Mishra Production Controller: Indra Sharma Production Manager: Abhijeet & Sunil First AC: Chetan Ovhal Gaffer: Dallu Singh Lights: Lightcraft & Sound Post-production Studio: Purpose Studios Offline Editor: Arnold Robert Online Editor: Riju Jakhar & Arnold Robert Colourist: Sarath Sivan Sound Mixing & Mastering Studio: Voice Craft Studios Sound Engineer: Pratik Makwana HR’s Entourage: Celebrity Manager: Prarthna Chadha Ajmani Stylist: Lakshmi Lehr Costume Stylist Assistant: Ami & Khushi Khatter Makeup Artist: Vijay Palande Hair Stylist: Sunny Secondary Cast: Ritwik Tomar & Arun Sharma VO Artist: Kailash Gowthaman Cooperator: Himanshu Singh Gurjar

When Frido and HRX came together, it had to be real. When Hrithik Roshan was genuinely impressed by Frido, the collaboration felt instinctive. What followed was the launch of Frido x HRX Barefoot, centred around a simple but powerful question- When was the last time you walked barefoot? Through this film, we see Hrithik open up about his own relationship with movement, discipline, and well-being. It is about revisiting fundamentals, reconnecting with the body, and understanding what it means to build strength from the ground up. Created by the Universe Brands: Frido | HRX Brand Team (Frido): Dileep Pakkat, Samrat Ganguli, Gokul V, Jaydeep & Pratik Manjari Brand Team (HRX): Krishna Gori & Gaurav Patil Agency / Production Company: Purpose Studios Director of Photography: Sarath Sivan Direction Team: Abhishek Mani, Arya Kastwar & Reeva Dhabalia First AC: Debabrata Hazarika Focus Pullers: Omkar Bhokaskhede & Ashish Dubey Gaffer: Wasim Ansari Camera & Lenses: Siddhartha Productions Lights: RL Rental Lights and Grips Post Production Studio: Purpose Studios Offline / Online Editor: Arnold Robert Additional Edits: Riju Jakhar Cooperator: Himanshu Singh Gurjar @myfrido @hrxbrand @the.srth @abhiman_11 @aryakastwar @reevadhabalia @johnny_bravo339 @not.schwarzenegger @arr.jay_ @wasem_ansari_ac_and_gaffer #advertising #marketing #digitalmarketing #storytelling #brandidentity

When Frido and HRX came together, it had to be real. When Hrithik Roshan was genuinely impressed by Frido, the collaboration felt instinctive. What followed was the launch of Frido x HRX Barefoot, centred around a simple but powerful question- When was the last time you walked barefoot? Through this film, we see Hrithik open up about his own relationship with movement, discipline, and well-being. It is about revisiting fundamentals, reconnecting with the body, and understanding what it means to build strength from the ground up. Created by the Universe Brands: Frido | HRX Brand Team (Frido): Dileep Pakkat, Samrat Ganguli, Gokul V, Jaydeep & Pratik Manjari Brand Team (HRX): Krishna Gori & Gaurav Patil Agency / Production Company: Purpose Studios Director of Photography: Sarath Sivan Direction Team: Abhishek Mani, Arya Kastwar & Reeva Dhabalia First AC: Debabrata Hazarika Focus Pullers: Omkar Bhokaskhede & Ashish Dubey Gaffer: Wasim Ansari Camera & Lenses: Siddhartha Productions Lights: RL Rental Lights and Grips Post Production Studio: Purpose Studios Offline / Online Editor: Arnold Robert Additional Edits: Riju Jakhar Cooperator: Himanshu Singh Gurjar @myfrido @hrxbrand @the.srth @abhiman_11 @aryakastwar @reevadhabalia @johnny_bravo339 @not.schwarzenegger @arr.jay_ @wasem_ansari_ac_and_gaffer #advertising #marketing

When Frido and HRX came together, it had to be real. When Hrithik Roshan was genuinely impressed by Frido, the collaboration felt instinctive. What followed was the launch of Frido x HRX Barefoot, centred around a simple but powerful question- When was the last time you walked barefoot? Through this film, we see Hrithik open up about his own relationship with movement, discipline, and well-being. It is about revisiting fundamentals, reconnecting with the body, and understanding what it means to build strength from the ground up. Created by the Universe Brands: Frido | HRX Brand Team (Frido): Dileep Pakkat, Samrat Ganguli, Gokul V, Jaydeep & Pratik Manjari Brand Team (HRX): Krishna Gori & Gaurav Patil Agency/Production Company: Purpose Studios Director of Photography: Sarath Sivan Direction Team: Abhishek Mani, Arya Kastwar & Reeva Dhabalia First AC: Debabrata Hazarika Focus Pullers: Omkar Bhokaskhede & Ashish Dubey Gaffer: Wasim Ansari Camera & Lenses: Siddhartha Productions Lights: RL Rental Lights and Grips Post Production Studio: Purpose Studios Offline / Online Editor: Arnold Robert Additional Edits: Riju Jakhar Cooperator: Himanshu Singh Gurjar @myfrido @hrxbrand @the.srth @abhiman_11 @aryakastwar @reevadhabalia @johnny_bravo339 @not.schwarzenegger @arr.jay_ @wasem_ansari_ac_and_gaffer #advertising #marketing #digitalmarketing #storytelling #brandidentity

A prowl-ific collaboration with Tiger Shroff for his everyday skincare brand. The brief was clear - everyday discipline, everyday hustle, everyday care. Skincare designed to fit seamlessly into a daily routine. With Tiger in the frame, the film leaned into movement and momentum. Despite limited shoot time and tight timelines, the team at Purpose focused on keeping the approach honest and energy-driven. Spanning six films across Daily Prowl’s active skincare range - body wash, face wash, sunscreen, underarm roll-on, moisturiser, and lip balm… each product is given its own moment. Created by the Universe Brand: Prowl Brand Team: Pallavi Barman & Sriyash Jichkar Talent: Tiger Shroff Agency / Production Company: Purpose Studios Director: Sarath Sivan Director of Photography: Bhushankumar Jain Director’s Assistant: Abhishek Mani Direction Team: Arya Kastwar & Reeva Dhabalia First AC: Vedant Ambekar Focus Puller: Rahul Tripathi Gaffer: Hemant Pandey Sunscreen Film: Offline/Online Editor: Riju Jakhar Colourist: Bhushankumar Jain Rollon Film: Offline/Online Editor: Debabrata Hazarika Colourist: Bhushankumar Jain Lighting Equipment : Imperial lights Camera Equipment : Kanhaiya Cooperator: Himanshu Singh Gurjar @prowlactive @tigerjackieshroff @pallavi_barman @the.srth @bhushankumar_dop @abhiman_11 @aryakastwar @reevadhabalia @johnny_bravo339 @not.schwarzenegger @arr.jay_ #advertising #marketing #digitalmarketing #storytelling #brandidentity

A prowl-ific collaboration with Tiger Shroff for his everyday skincare brand. The brief was clear - everyday discipline, everyday hustle, everyday care. Skincare designed to fit seamlessly into a daily routine. With Tiger in the frame, the film leaned into movement and momentum. Despite limited shoot time and tight timelines, the team at Purpose focused on keeping the approach honest and energy-driven. Spanning six films across Daily Prowl’s active skincare range - body wash, face wash, sunscreen, underarm roll-on, moisturiser, and lip balm… each product is given its own moment, coming together in a cohesive, high-energy Director’s Cut. Created by the Universe Brand: Prowl Brand Team: Pallavi Barman & Sriyash Jichkar Talent: Tiger Shroff Agency / Production Company: Purpose Studios Director: Sarath Sivan Director of Photography: Bhushankumar Jain Director’s Assistant: Abhishek Mani Direction Team: Arya Kastwar & Reeva Dhabalia First AC: Vedant Ambekar Focus Puller: Rahul Tripathi Gaffer: Hemant Pandey Offline Editor: Arnold Robert Online Editor: Arnold Robert, Debabrata Hazarika & Riju Jakhar Colourist: Bhushankumar Jain Lighting Equipment : Imperial lights Camera Equipment : Kanhaiya Cooperator: Himanshu Singh Gurjar @prowlactive @tigerjackieshroff @pallavi_barman @the.srth @bhushankumar_dop @abhiman_11 @aryakastwar @reevadhabalia @johnny_bravo339 @not.schwarzenegger @arr.jay_ #advertising #marketing #digitalmarketing #storytelling #brandidentity

A prowl-ific collaboration with Tiger Shroff for his everyday skincare brand. The brief was clear - everyday discipline, everyday hustle, everyday care. Skincare designed to fit seamlessly into a daily routine. With Tiger in the frame, the film leaned into movement and momentum. Despite limited shoot time and tight timelines, the team at Purpose focused on keeping the approach honest and energy-driven. Spanning six films across Daily Prowl’s active skincare range - body wash, face wash, sunscreen, underarm roll-on, moisturiser, and lip balm… each product is given its own moment. Created by the Universe Brand: Prowl Brand Team: Pallavi Barman & Sriyash Jichkar Talent: Tiger Shroff Agency / Production Company: Purpose Studios Director: Sarath Sivan Director of Photography: Bhushankumar Jain Director’s Assistant: Abhishek Mani Direction Team: Arya Kastwar & Reeva Dhabalia First AC: Vedant Ambekar Focus Puller: Rahul Tripathi Gaffer: Hemant Pandey Lipbalm Film: Offline/Online Editor: Arnold Robert Colourist: Bhushankumar Jain Bodywash Film: Offline Editor: Arnold Robert Online Editor: Debabrata Hazarika & Riju Jakhar Colourist: Bhushankumar Jain Lighting Equipment : Imperial lights Camera Equipment : Kanhaiya Cooperator: Himanshu Singh Gurjar @prowlactive @tigerjackieshroff @pallavi_barman @the.srth @bhushankumar_dop @abhiman_11 @aryakastwar @reevadhabalia @johnny_bravo339 @not.schwarzenegger @arr.jay_ #advertising #marketing #digitalmarketing #storytelling #brandidentity