Kitaro by Maggie Sottero.
A flowing off-the-shoulder ballgown finished with dimensional floral lace that catches movement beautifully from every angle. Soft in feel, but with real presence once it’s on.
Recently featured on the runway at our March fashion show at Pure Brides, Norwich, and for good reason.
Romantic, impactful, and impossible to miss.
Now available to try at Pure Brides, Norwich.
#PureBrides #MaggieSottero #NorwichBridal #BallgownWeddingDress #PartneredWithPayl8r
All of our products are available on finance with Payl8r. Pure Brides Limited is an Introducer Appointed Representative of Social Money Limited t/a Payl8r who is authorised by the FCA under Ref. Number 675283. Credit is subject to creditworthiness and affordability assessments. Missed payments may affect your credit file, future borrowing and incur fees. Representative APR 65.5%
Heather, from our Iconic Collection.
A soft lace silhouette with delicate off-the-shoulder detailing and sheer sleeves that add just the right amount of romance without feeling overdone. The neckline frames beautifully, while the flowing skirt keeps the overall look effortless and easy to wear.
Timeless, flattering, and designed to feel as good as it looks.
Available to try now at Pure Brides, Norwich.
#PureBrides #NorwichBridal #IconicCollection #ModernBride #PartneredWithPayl8r
All of our products are available on finance with Payl8r. Pure Brides Limited is an Introducer Appointed Representative of Social Money Limited t/a Payl8r who is authorised by the FCA under Ref. Number 675283. Credit is subject to creditworthiness and affordability assessments. Missed payments may affect your credit file, future borrowing and incur fees. Representative APR 65.5%
New in at Pure Brides, Norwich. Darielle by Milla Nova.
A regal princess silhouette with a sculpted draped corset, high back, and full flowing skirt finished with delicate button detailing down the train. The detachable off-the-shoulder sleeves allow for an effortless switch in the evening, giving you two different feels within one gown.
But we wanted to take it even further.
Styled here with the Colore Corset, also by Milla Nova, to create a true two-in-one bridal look. The vintage-inspired corset cinches the waist, elongates the silhouette, and layers beautifully against the satin and lace textures underneath.
The contrast between the clean satin and detailed lace creates such a strong reveal moment when the corset comes off.
Now available to try at Pure Brides, Norwich.
#PureBrides #MillaNova #NorwichBridal #ModernBride #PartneredWithPayl8r
All of our products are available on finance with Payl8r. Pure Brides Limited is an Introducer Appointed Representative of Social Money Limited t/a Payl8r who is authorised by the FCA under Ref. Number 675283. Credit is subject to creditworthiness and affordability assessments. Missed payments may affect your credit file, future borrowing and incur fees. Representative APR 65.5%
Introducing finance at Pure Brides & Pure Suits, Norwich.
You can now spread the cost of your dress or suit with Payl8r on eligible new orders placed from today onwards.
Available on purchases from £500–£3,500, giving you more flexibility when planning your wedding or event.
A little note, finance is only available on new orders moving forward, so unfortunately existing orders cannot be transferred across.
If you’d like to know more, simply ask in-store during your appointment, before booking, or when purchasing your dress or suit. We’ll happily talk you through it.
#PureBrides #PureSuits #NorwichBridal #WeddingPlanningUK #PartneredWithPayl8r
All of our products are available on finance with Payl8r. Pure (Norwich) Limited is an Introducer Appointed Representative of Social Money Limited t/a Payl8r who is authorised by the FCA under Ref. Number 675283. Credit is subject to creditworthiness and affordability assessments. Missed payments may affect your credit file, future borrowing and incur fees. Representative APR 65.5%
Ariadne by Maggie Sottero.
An unembellished Chantilly lace sheath with a sculpted cat-eye neckline — clean, considered, and quietly striking.
The silhouette skims the body with ease, letting the lace and structure do the work.
Understated, but far from simple.
Now available to try at Pure Brides, Norwich.
#PureBrides #MaggieSottero #NorwichBridal #LaceWeddingDress #ModernBride
Your wedding day isn’t about getting everything perfect
It’s about how it feels
And the best part?
Your dress is already sorted — you already know you’re going to look incredible
The quiet moments in the morning
The deep breath before you walk in
The seconds you wish you could pause
Give yourself time
Trust the people around you
And let yourself actually be in it
Because it all goes by so quickly
Save this for your day 🤍
New in at Pure Brides, Norwich.
A Chantilly lace mermaid by Milla Nova, defined by visible boning and a softer, cup-free corset for a more natural fit.
Designed with versatility in mind — style it with lace pearl sleeves, keep it minimal with delicate straps, or elevate the look with detachable jewellery and layered accessories.
Finished with optional pieces like the Botticella train and veil for added depth and movement.
Romantic, adaptable, and entirely your own.
Now available to try.
#PureBrides #MillaNova #NorwichBridal #LaceWeddingDress #ModernBride
Melissa by Maggie Sottero.
A pearl satin mermaid with a sculpted silhouette and subtle peekaboo detailing structured, refined, and designed to contour with precision.
Shown here on Riro and Lizzie, styled two different ways to show how this dress works across shape, height, and cup size.
Same gown, different bodies… and it just works.
Now available to try at Pure Brides, Norwich.
#PureBrides #MaggieSottero #NorwichBridal #MermaidWeddingDress #ModernBride
Rowan by Allure Bridals.
A softly structured organza A-line with a painterly floral print in lavender tones — romantic, but with a modern edge.
The sweetheart neckline and off-the-shoulder sleeves keep it feminine, while the flowing skirt and subtle side split add movement and a touch of contrast.
Classic at first glance, but far from expected.
Now available to try at Pure Brides, Norwich.
#PureBrides #AllureBridals #NorwichBridal #FloralWeddingDress #ModernBride
Introducing the Aris gown by Jarice Bridal.
A lace design that feels current again, detailed, romantic, and easy to style your own way.
Here, we’ve paired it with the Taylor jacket from Jane Aston Designs… and it works seamlessly.
A little reminder when you’re shopping, you don’t have to keep everything within one designer.
Mixing pieces is often where the look really comes together.
Now available to try at Pure Brides, Norwich.
Hair & Makeup: Boho Beauty Box
#PureBrides #NorwichBridal #LaceWeddingDress #ModernBride #BridalStyling
Joyce — from our Iconic Collection.
An A-line silhouette in a smooth satin finish, with off-the-shoulder detailing and a beautifully extended train that adds just the right amount of impact.
She’s been part of our collection for a while… but some dresses don’t need to be new to stand out.
Refined, flattering, and consistently chosen for a reason.
Available to try at Pure Brides, Norwich.
#PureBrides #IconicCollection #NorwichBridal #SatinWeddingDress #ModernBride
