Introducing our Taproom Anniversary Glassware Set! 🍻
Each special-edition glass will be available at its respective taproom location on that taproom’s anniversary in 2026. Check out the dates below, mark your calendars, and collect them all! 🗓️
Anniversary Dates
🎉 March 6th - @purenorthpark ’s glass displays the iconic water tower and North Park skyline
🎉 March 27th - @purebrewingvista ’s glass features a majestic mountain desert road and a wolf howling at the moon
🎉 July 10th - @purecarlsbad ’s glass showcases the stunning beach sunset and palm trees of Carlsbad Village
🎉 August 7th - @purebalboapark ’s glass depicts a beautiful silhouette of the Prado Bridge and Balboa Park
Each glass will be available for $18, which includes the commemorative glass + beer fill. 🍺
We can’t wait to share these with you!
You’ve seen our 4-packs at Sprouts, Ralphs, Trader Joe’s, and Whole Foods… and now, we’re going BIG. 💥
A warehouse-exclusive 12-pack of our fan-favorite citrus blonde has officially landed at TEN warehouse locations across San Diego County!
Can you guess where? 👀🔥 Head to our beer locator (link in bio) to see where to find our new 12-packs of Tropical Mist near you!
Hey look! 👀
Visit one of our five San Diego taproom locations to enjoy a curated selection of craft beer, wine, hard seltzer, and more. Whether you're craving a hazy IPA, a crisp lager, or a refreshing cider, we've got something for every palate.
At Pure Project, we focus on quality beer made with local and organic ingredients—from grain to glass—brewed sustainably right here in California. 🌱
📍 Stop by your neighborhood taproom:
@purecarlsbad | @purenorthpark | @purebrewingvista | @purebalboapark | @puremiramar
This week's release was made for soaking up the sun!
NEVERENDING WEEKEND 😎
Murky IPA with Riwaka, Strata, & Citra Cryo
6.9% ABV | Limited Release
Transport yourself to a perpetual Saturday with Neverending Weekend, a 6.9% murky IPA that pours a pale yellow hue with a soft, white head. It features a blend of Riwaka hops from New Zealand, alongside Oregon-grown Strata hops from Crosby, and Citra Cryo from Coleman Hops. It delivers a vibrant, aromatic punch of mango, peach, and lime zest. Each sip offers a medium-bodied, juicy mouthfeel defined by lush flavors of pineapple and coconut, with a navel orange finish. It was designed with patio season in mind, best enjoyed outdoors.
FUZZY FUSION 🍑
Hard Smoothie with Peach & Apricot
6.0% ABV | Limited Release | Taproom-exclusive
Embrace a burst of sun-drenched flavor with Fuzzy Fusion, a 6% ABV hard smoothie featuring over 3,000 lbs of organic USA-grown peaches and apricots. This fruity treat, brewed without gluten, pours a vibrant orange, releasing decadent aromas of peach pie, nectarine, and candied tangerine. Each sip offers notes of apricot, fuzzy white peach, and bright navel orange, finishing with a refreshing tartness. It is a bold, fruit-forward crusher that perfectly blends natural sweetness with a crisp, bright edge.
📍 Available now at Pure Project taprooms across San Diego
📦 Tap the link in our bio to:
👉 Order online for taproom pickup
👉 Find Pure Project beer near you in Southern California
Have you tried our newest core beer yet?
Rewild is a refreshing, citrus-forward West Coast pale ale, crafted with purpose. Our new core beer supports the mangrove tree-planting efforts of our environmental non-profit partner, @wildcoastcostasalvaje , to help restore and “rewild” natural habitats.
REWILD 🌲
West Coast pale ale with Centennial and Citra
5% ABV | Available year-round
Rewild delivers a vibrant, resinous snap of Centennial and Citra hops, layered with notes of ruby red grapefruit over a dry, piney finish. Each pint is a bright, crisp reminder of why we protect and give back to the places we love.
More on giving back and rewilding: Mangrove trees are among the planet's most powerful carbon-sequestering ecosystems: They capture carbon up to five times more effectively than rainforests, provide critical habitat for wildlife and marine species, and help shield coastal communities from storms, yet are rapidly disappearing due to development, rising sea levels, and pollution. 🌊 Through our commitment to 1% for the Planet, Rewild supports @wildcoastcostasalvaje 's mangrove forest restoration efforts in Mexico, home to the world's fourth-largest mangrove area.
👉 Available now at all Pure Project taprooms! Learn where else you can find Rewild by clicking the beer locator link in our bio.
Your favorite National Forest-inspired mug is back in a new, limited-edition design. 🌲✨
Join us on Wednesday, June 3rd, for a special Keep the Mug event at all Pure Project locations.
🍺 $29 includes a limited-edition @deneen_pottery mug + 16oz pour of any beer 8% ABV and under.
*Excludes barrel-aged beers.
*Limit two mugs per person. Glasses are $29 with or without the fill.
Please note: The mugs will be sold on a first-come-first-served basis, and they are limited, so we recommend arriving early. We look forward to seeing you!
Taproom Hours for Wednesday, June 3rd:
@purebalboapark : 1-9pm
@purecarlsbad : 12-10pm
@puremiramar : 1-9pm @purenorthpark : 1-9pm
@purebrewingvista : 3-9pm
Handmade by @deneen_pottery
Based in St. Paul, Minnesota, Deneen Pottery makes all mugs by hand, so mugs may look slightly different than photos, since each one is unique! The Deneen Pottery facility is powered by solar, so you can feel great about how (and where) your mugs are made.
Friends don't let friends go hungry! 😋
Enjoy fresh-baked @empanadakitchensd empanadas at @purebalboapark , @purecarlsbad , and @puremiramar !
Empanada Flavors:
🔹 Beef
🔹 Chicken
🔹 Ham & Cheese
🔹 Caprese
🔹 Sweet Corn & Basil
Empanada + Beer Special | M-F open to 5 pm 👉
For $15, enjoy any two empanadas from @empanadakitchen paired with a core beer of your choice. (@purebalboapark only)
See you in the taproom soon!
HEADS UP! All taprooms are closed today, May 11th, for our employee appreciation day spent picking strawberries with our friends at @jrorganicsfarm , 🍓 a beloved tradition that we look forward to every year! And if you think this means Strawberry Fest is around the corner, you're absolutely right! 🙂
We'll be back at the taprooms again on Tuesday, May 12th! We'll look forward to seeing you then.
Shoutout to @cbs8 for featuring us in this awesome segment highlighting Pure Project as a Climate Label certified business. ♻️ Here, you'll see one of the newest additions to the Vista brewery, our CO2 recapture system!
We love what we do, and it's important to us that we do it responsibly, with the environment in mind. We like to think of our product as more than just beer; it's beer for good.
Cheers! 🍻🌎
We take happy hour seriously at Lana, and always strive to provide our guests with the best value and quality.
Pure Project has some of the best beers around and we’re proud to be pouring Diamond Dust, their hazy IPA.
Our $25 Wagyu burger and beer happy hour deal is a combo you won’t forget, especially when paired with Pure Project’s award-winning hazy IPA.
Here are some additional locations you can find Pure Project at locally!
- Whole Foods Market, Del Mar
- Sprouts, Solana Beach
Cheers!
Bankers Hill baddies!! We are having our FIRST Pitch-A-Friend event in your neighborhood, Wednesday May 13th at 7pm! Come enjoy yummy drinks, delicious empanadas, and ALL THE BOARDGAMES! We will see you there 💫
#pitchafriend #sandiegoevents #bankershillsandiego #meetups #datingsandiego
