Working on a film with our longtime collaborator Bruce Kuwabara as part of his Sakura Award at the Japanese Canadian Cultural Centre. Really excited to share this one.
The brief wasn’t to create awareness. It was to create participation.
Sunrise Challenge is a national fundraiser for @camhfoundation built around a daily act: waking up with the sun and starting the day with intention.
We developed a brand that could carry that behaviour at scale. From naming and messaging to a flexible visual system, everything was designed to be easy to adopt, easy to share, and hard to break.
The work lives in the hands of participants as much as it does in official channels. Which meant designing something that could hold together across thousands of interpretations without losing clarity.
A brand built for use, not just recognition. #branddesign #branding #visualidentity #graphicdesign
Sunrise Challenge is a national fundraising initiative in support of CAMH, built around a simple daily commitment: wake up with the sun and start your day with intention.
We partnered to create a brand that could drive participation at scale while staying grounded in something human and achievable. From identity to messaging, everything was designed to lower the barrier to entry and make the act of showing up feel meaningful. #camh #camhsunrisechallenge #camhsunrisechallenge☀️ #branding #brandingdesign #brandingidentity #graphicdesign #motion #motiondesign
Lineup video for @lollapalooza . Shouts out to the whole @c3presents team for their creativity and design skills. Lolla never moved so good. #motiondesign #lollapaloza #aftereffects
Inspired by the bold grids of pylon signs, this refreshed system nods to the commercial strips where plazaPOPS lives and works. A flexible grid, big type, and an accessible palette bring structure and play to a suite of reflective and future-facing outputs.
Since 2019, plazaPOPS has been turning strip mall parking lots into vibrant public spaces across the GTA. As they scale city-wide, we evolved their visual system—building on the existing brand to support toolkits, reports, and exhibitions that tell their story clearly and grow with them. #graphicdesign #branding #plazapops #toronto
Rolling Stone: Gather No Moss
Bringing six decades of rock & roll to the stage.
When Rolling Stone launched its first-ever national concert series, we were brought in to help name it, design the brand, and roll it out. The result? Gather No Moss — a four-city tour celebrating the raw energy and legacy of live music.
We created a visual identity rooted in Rolling Stone’s editorial DNA: bold typography, layered layout grids, and era-spanning imagery. The system nods to the magazine’s iconic voice while feeling fresh and built for stage, screen, and social.
Each city — Chicago, Denver, Nashville, and New York — brought its own rhythm. The first show sold out in under a week, setting the tone for a new kind of Rolling Stone experience.
For us, it was more than just branding a tour. It was about translating one of the most influential media voices in music into a living, breathing experience. #rollingstonemagazine #gathernomoss #branding #graphicdesign @thebrandidentity@branding.mob@thegraphicaddict@itsnicethat@rgdcanada@thebeachesband
Confessional: About a year ago—okay, maybe even a bit sooner—we quietly dropped a new website. Maybe you’ve seen it, maybe not. We had grand plans for a big launch and even made this great video to go with it (in December 2023, to be exact). But, of course, the site didn’t quite feel ‘done.’ Spoiler: it probably never will. So, we held off on the graphic. Now, we’ve come to terms with the fact that our website might never feel ‘complete,’ but this graphic is too good to keep hidden any longer. So, if you haven’t checked out our new site yet, do it while you still can! Tough to make time for yourself <3
Celebrating the vibrant diversity of Scarborough! We had the privilege of creating the graphic identity of Scarborough Proud for our client @choicereit , showcasing ‘Proud’ in the many languages that represent this community. This visual identity is a testament to Scarborough’s rich cultural fabric and the people who make it thrive.
Photography for @pridetoronto
Pride Toronto’s 2024 theme, Be_____, embraces queerness through the act of simply being and all the ways that manifests from person to person. To capture this, we chose to lean into a lifestyle photography approach and invited folks to pick out what they wanted to wear and bring personal objects to express themselves authentically.
“Be____” is an invitation for everyone to be a part of this year’s theme, to make it your own, and share it with one another. Be is to proclaim our existence. To say, “we are here and always will be.” Our call to simply Be.
Huge thank you to everyone involved for collaborating with us for the Pride Toronto 2024 photography!
Photography by: @wynneneilly
