Enabled third-party data
It’s a boring one but this is kinda important if, like Tesco, you love lifetime value. Meta now enables third party data – including Google Analytics – to flow back into the Pixel to provide it with richer intel. This improves the accuracy of performance data, reduces discrepancies in tracking, and enables advertisers to target more valuable customers over time, while enhancing the Pixel’s ability to track Lifetime Value (LTV). That allows advertisers to optimise their campaigns for long-term customer retention rather than just short-term sales.
Check out our a - z of all things digital, social and creative in our latest report – link the bio.
The magic is in the process, peeling back the layers to reveal the creativity and dedication behind our work. Take a look at how we transform concepts into compelling visuals.
Our studio have been getting busy bringing to life our trends report. A hyper-realistic 3D motion graphic created in Blender by the legend that is David Butlin.
The brief - visualise the “never-ending scroll” of social.
A cloth simulation brings the screen to life as it unfurls fluidly from the phone.
The phone’s surface is sleek and reflective, capturing the HDRI studio lighting with razor-sharp realism.
As the screen cascades downward, it transforms into an endless Instagram-style feed - the content, just thrown away.
Engagement vs. Attention - which side are you on?
Catch the full story in our latest trends report - link in bio.
Ultimately, human stories resonate more powerfully than standard corporate posts. And in the battle for attention, people are perceived as being more trustworthy and authentic. Want to boost your employer brand output? Let’s chat...
Delete ordinary
Did you see the new Jaguar ad? Course you did. Did you laugh? Course you did. Did you want to write something on LinkedIn and then back out? Course you did. With the new product launch and phrases like Delete Ordinary, Jaguar is pivoting hard, shedding its traditions to embrace something new.
The transformation is defined as Exuberant Modernism, a creative philosophy that underpins all aspects of the new Jaguar brand world. Bold designs meet unexpected and original thinking.
check out our a - z of all things digital, social and creative in our latest report – link the bio.
Roses are red, violets are blue, creative testing drives results – and it’s time you knew. Check our latest blog post on why a creative testing framework gives you content with benefits.
C is for community…
REFY smash it right out of the park in community-led social. Initiatives like the REFY Mallorca trip focus on community and customers over influencers. One avid follower suggested, “Content from REFY fee/s like a trusted friend sharing tips, embracing trends, and clever use of employee-generated content?” Was it a follower, or was it a REFY employee? You decide. Expect more brands leaning into community in 2025.
Check out our a-z of all things digital, social and creative in our latest report - link in our bio.
Have you tried turning it off and then back on again? Sound advice from any IT support boffin on the end of the phone. But what about a platform reset?
It’s time to press that button and create content that counts.
