Day 1 of Fierce Pharma Week!
If you’re in need of a caffeine boost, some great swag or want to learn more about PulsePoint, stop by booth 701 for a recharge.
Make sure to catch our featured panels taking stage tomorrow:
1. Search, Scroll, Watch: The Omnichannel Revolution in Healthcare | 9:45 - 10:15 AM
with PulsePoint, Google, Genentech, LinkedIn, Salix Pharmaceuticals
2. How AI and Emerging Tech are Reshaping DTC | 2:15 - 2:45 PM
with PulsePoint, Butler/Till, Publicis Health Media, MINDS + ASSEMBLY, CMI Media Group
3. HCP Innovation: New Insights, New Channels | 3:45 - 4:15 PM
with PulsePoint, Sanofi, CMI Media Group, Flora, Publicis Health Media
#HealthcareMarketing #PharmaMarketing #FiercePharmaWeek
PulsePoint has been named this year's Best Programmatic Marketing Platform in the 2025 MarTech Breakthrough Awards!
Chosen from a global pool of over 4,000 nominations, we are honored to be recognized alongside some of the most forward-thinking companies in the marketing technology industry.
Read more at the link in our bio!
#martechbreakthroughawards #healthcaremarketing #pharmamarketing
A look into the dynamic panel sessions that made up #HealthNEXT2025.
One of the most anticipated sessions featured a powerhouse lineup of agency leaders unpacking how strategies are evolving and how they’re cutting through the noise in both DTC and HCP spaces.
The highlight:
1. Everything is dynamic
2. Health is still human
3. Trust matters
Huge thanks to Andrea Palmer (CEO, @publicishealthmedia ), Eugene Lee (COO, @cmi_compas ), Greg Reilly (Global President, dentsu health), Melissa Gordon-Ring (Global President, @ipgmediabrands ), and Andrew Stark (CCO, @pulsepointofficial ) for delivering a standout discussion and valuable insights to the HealthNEXT audience.
More session recaps coming soon, stay tuned!
#healthcaremarketing #pharmamarketing
We’re proud to announce in our latest press release that PulsePoint's Adaptive Optimization™ is here, and it's changing how our DTC campaigns perform.
By leveraging clinician-level understanding and deidentified patient cohorts, our latest AI-powered capability aids in reallocating spend toward the audiences most likely to engage and eliminating the budget waste that’s long plagued pharma marketing.
“Our deep health data foundation and singular focus on health have enabled us to build what generalist DSPs simply can’t — solutions that meet the compliance, sensitivity, and precision this space demands.”
SVP of Growth & Strategy, PulsePoint, Medscape, WebMD
🔗 Read the full press release here at the link in our bio.
#HealthcareMarketing #PharmaMarketing
HealthNext 2025 set the tone and the bar for each summit going forward.
From honest conversations with HCPs to sharp insights from agency chiefs, breakout sessions that sparked real dialogue, and panels that didn’t hold back, yesterday wasn’t just a kickoff, but a statement.
In this Day 1 recap, hear directly from some of the bold voices and leaders shaping this industry:
1. Glenniss Richards (Sr. Director, Digital Media Activation at @bayerofficial )
2. Maggie Leathersich (Director, Strategy & Partnerships, Biddable Media at @butlertill )
3. Rose Sumrall (VP, Programmatic & Social at @underscoremarketing )
4. Amy Nardella (Associate Director of Paid Social Rx at @bayerofficial )
5. Molly Farrell (SVP, Programmatic Department Lead at @cmi_compas )
6. Andrée LaTortue (Sr. Media Strategist at @wearemoonrabbit )
Their perspectives, filmed onsite, capture what made Day 1 so powerful: connection, clarity, and a shared urgency to move health marketing forward.
Stay tuned for more HealthNEXT 2025 moments.
#healthnext2025 #healthcaremarketing #pharmamarketing
🏆 We’re proud to be named a finalist in the 22nd annual MM+M Awards!
PulsePoint, in partnership with Kyowa Kirin and dentsu health, has been recognized in the “Use of Data and Analytics or Data Platform” category for our work using real-world data optimization to boost campaign effectiveness. Congratulations to all of this year’s finalists — we’re proud to be listed with such transformational companies.
#healthcaremarketing #pharmamarketing #lifeatpulsepoint
Butler/Till used PulsePoint to unify HCP & DTC journeys—driving gains in return on ad spend (ROAS) and record new prescriptions (NRx) to date for a gastroenterology brand.
The impact:
- 7,420 incremental HCP NRx | 6.48 ROAS
- 7,742 incremental consumer NRx | 4.32 ROAS
- 314M+ combined omnichannel impressions
🔗 Read the full case study at the link in the bio
#healthcaremarketing #pharmamarketing
If you're not listening to doctors, you're not leading in healthcare marketing.
At HealthNEXT, we're bringing the clinical perspective front and center.
"Brand Marketing Through the Doctor’s Eyes" isn’t just a panel. It’s a deep dive into what physicians think about how healthcare brands show up in their world—what resonates, what misses, and what they wish marketers would finally understand.
Moderated by our own VP of Data Solutions at PulsePoint, this conversation features three physicians with front-line insight:
1. Dr. Michael Zile – Cardiology, Medical University of South Carolina
2. Dr. Chris DeRienzo – Chief Physician Executive, American Hospital Association
3. Dr. Jessica Treviño Jones – Breast Oncology, Cancer Genetics, Mays Cancer Center at UT Health San Antonio
Let’s explore how physicians’ perceptions shape brand adoption and how brands can use real-world insights to shape more effective engagement strategies.
🗓 View the full agenda at the link in our bio
Still thinking about the conversations, connections, and energy from HealthNEXT 2024.
From insightful panels to live innovation sessions, it was a day of pushing boundaries and rethinking what’s possible in healthcare marketing.
Swipe through for a few standout moments—and if you want to be part of what’s next, don’t miss HealthNEXT 2025 in NYC.
📅 August 5, 2025 🔗 Request your invite: /healthnext-2025/
#HealthNEXT2025 #healthcaremarketing #HealthInnovation
HealthNEXT is back — and it’s bigger and more focused than ever.
Join us on August 5th for a day in New York City filled with panels with HCPs, hands-on innovation sessions, and conversations with industry leaders that will shape the future of healthcare marketing.
This is your chance to collaborate with the brightest minds and get an exclusive look at what’s next.
🔗 Request your invite at the link in our bio!
#HealthNEXT2025 #healthcaremarketing #pharmamarketing #nycevents
PulsePoint is sponsoring Future Pharma 2025!
📍June 24–26 in Boston
If you're attending, let's connect.
Our sales team will be on-site, ready to talk identity resolution, precision activation, and what’s actually working in healthcare marketing right now.
📩 To schedule a meeting, email: [email protected]
🎟 Use code FP25SPONSOR for 25% off registration
Stay tuned for more updates on the event coming soon.
#futurepharma #healthtech #marketinginhealthcare
