PRWeek

The #PRWeekWomenOfDistinction event is just days away! Secure your ticket now for the celebration on May 19 in NYC. The event will consist of three informative panels, each featuring female leaders from the PR and comms industry, and an awards ceremony to celebrate this year's class of Women of Distinction and Women to Watch. See you there! Link in bio.

Get your early bird tickets before May 17! The #PRWeekConference, being held on October 15, is heading back to Chicago! The annual conference will convene PR pros from the client, agency, tech and education sides of the business to highlight best practices and leave delegates prepared to navigate the massive changes ahead. Get ready to navigate the comms revolution. Secure your discounted ticket now: Link in bio!

Agency Business Report Spotlight 2026: @real.chemistry The healthcare communications behemoth continues to add to its roster and do exemplary work for its clients. Link in bio! #PartnerContent #PRWeekABR26

Is your public affairs strategy stuck in the past? In 2026, traditional lobbying simply isn't enough. Between massive policy shifts, a shrinking traditional media landscape, and the looming midterm elections, corporate America is facing a highly complex environment. Our latest feature, "Public Affairs Trends," explores why political problems are rapidly becoming reputation problems—and vice versa. To navigate this bipartisan skepticism, top public affairs firms are transforming into the "Swiss Army Knife" of communications, blending digital advocacy, crisis management, and "soft power" to reach critical stakeholders. How are the industry's top leaders preparing clients for the uncertainty ahead? Read the full analysis from the 2026 Agency Business Report here: Link in bio! #PublicAffairs #CorporateReputation #PRIndustry #AgencyLife #BusinessReport #PRWeek #CrisisManagement #PublicPolicy #NarrativeStrategies #TrailRunnerInternational #SevenLetter

So thrilled to celebrate Stephanie Shaw of @7eleven as a PRWeek 2026 Women of Distinction honoree! Your dedication to excellence and innovation in communications is truly unmatched. Celebrate with us on May 19: Link in bio! #PRWeekWomenOfDistinction

What leaders are missing about GenAI search. Generative Engine Optimization (GEO) only works when it’s foundational. To be successful, organizations need to build narrative, authority and measurement into the core of their communications strategy. Link in bio! @padilla_comm #PartnerContent #PRWeekABR26

🎧 The special guest on this week’s episode of The PR Week podcast is Jim Joseph, global head of brand impact at @fleishman_global . Joseph talks about the launch this week of FleishmanHillard’s America 250 Unit, a specialized offering designed to help brands and organizations navigate the opportunities and complexities surrounding the United States’ 250th anniversary in 2026. Link in bio to listen to the full episode!

What happens when ChatGPT falsely declares your client "dead"? That modern PR nightmare actually happened to a tech firm in 2025, costing the brand major business deals. In our latest 2026 Agency Business Report feature, "Technology Trends," we dive into how comms leaders are fighting back to control client narratives in the age of Generative Engine Optimization (GEO). The smartest tech agencies are no longer just asking how to optimize campaigns; they are treating LLMs as an entirely new target audience that speaks a different language. Read the full feature to find out: -Why the "dead" press release is suddenly making a massive comeback. -How the industry is shifting from an AI "tool glut" to prioritizing high-quality, proprietary data. -How PR leaders are preparing for agentic browsers where there is zero human involvement in information retrieval. Subscribe to unlock the full analysis and stay ahead of the tech curve: Link in bio! #TechPR #PRIndustry #ArtificialIntelligence #GenerativeAI #AgencyLife #PRWeek #BusinessReport #EarnedMedia #CommsTech #Bospar #MSL #Archetype

Looking back at an unforgettable PRWeek Healthcare Awards 2026 at Current at Pier 59! It has been one week since we gathered to honor the visionaries shaping the healthcare PR landscape. The momentum from the night is still strong, and we want to again congratulate all of our winners and finalists for their outstanding achievements in such a competitive field. A heartfelt thank-you goes out to everyone who filled the room with energy and insightful conversation. We are also grateful to our sponsors for making this sold-out event a reality. The fifth annual #PRWHEALTHCAREAWARDSUS was a massive success, and we’re already looking forward to seeing how this community continues to innovate in the year ahead! @4mediagroupus , @burson.global , @ccapr_ , @coyne_pr , @gci_health , @ogilvyhealth , @real.chemistry , @ruderfinn

A massive round of applause for Stephanie Lund of @msqsportent on being recognized as a 2026 PRWeek Women of Distinction honoree! Your creativity and strategic vision continue to set the bar high for our industry. Celebrate with us on May 19: Link in bio! #PRWeekWomenOfDistinction

Healthcare PR has never been more complex. From shifting federal policies to the rise of "healthentainment," the landscape in 2026 is defined by one word: friction. In our latest feature for the Agency Business Report 2026, health comms leaders break down the 5 biggest trends reshaping the industry right now. How are top agencies advising clients to navigate the "America First" agenda? Why are some health equity strategies intentionally moving "off the radar" to protect the work? And what exactly drove the consumer mindset shift that turned this year's Super Bowl into the "Pharma Bowl"? Find out how the smartest health brands are using AI, corporate storytelling, and digital opinion leaders to survive the friction and rebuild trust. Read the full trend report here: Link in bio! #HealthcarePR #HealthComms #PRIndustry #PRWeek #BusinessReport #HealthEquity #PharmaMarketing #AgencyLife #Mbooth #promptpr #ChandlerChicco #SpectrumScience

Agency Business Report Spotlight 2026: @mww_pr The independent strategic communications firm continues to lead via stability and objectivity. Link in bio! #PartnerContent #PRWeekABR26