Prose on Pixels

@proseonpixels

We are POP — Havas’ AI-powered global content at scale network, built to create work that drives performance through audience-driven creativity.
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In the newest Lacoste campaign, Paris becomes a playground.🎾✨ With image and sound post-production by POP, Lacoste crafts a love letter to the city — and the sport — that started it all for the brand. In “The Run” — part of Lacoste’s revival of their signature “Life Is A Beautiful Sport” – our girl sprints through narrow alleys, fruit stands, and even the stage of the famed Opera Garnier. All to deliver the ball to a tennis legend at the iconic Roland-Garros stadium. Can you guess who? Play to find out! 🎬 #POP #ProseonPixels #CampaignSpotlight #CreativeCampaign #PostProduction #Storytelling #Lacoste #Lifeisabeautifulsport #TheRun
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3 days ago
🚨 Cannes Lions jury alert! 🚨 Helene DAUBERT, VP Create at POP, has been selected for the 2026 Cannes Lions Shortlisting jury in the Film Craft category. Big shout! Of course, we couldn’t help but ask her what it feels like to be one of the voices behind the process that defines some of the world’s best work… 💬👇 “𝐁𝐞𝐢𝐧𝐠 𝐨𝐧 𝐭𝐡𝐞 𝐅𝐢𝐥𝐦 𝐂𝐫𝐚𝐟𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐢𝐬𝐭 𝐣𝐮𝐫𝐲 𝐚𝐭 𝐂𝐚𝐧𝐧𝐞𝐬 𝐋𝐢𝐨𝐧𝐬 𝐢𝐬 𝐧𝐨𝐭 𝐚𝐛𝐨𝐮𝐭 𝐫𝐞𝐰𝐚𝐫𝐝𝐢𝐧𝐠 𝐩𝐨𝐥𝐢𝐬𝐡 𝐟𝐨𝐫 𝐩𝐨𝐥𝐢𝐬𝐡’𝐬 𝐬𝐚𝐤𝐞. 𝐈𝐭’𝐬 𝐚𝐛𝐨𝐮𝐭 𝐩𝐫𝐨𝐭𝐞𝐜𝐭𝐢𝐧𝐠 𝐭𝐡𝐞 𝐬𝐭𝐚𝐧𝐝𝐚𝐫𝐝. 𝐎𝐮𝐫 𝐣𝐨𝐛 𝐢𝐬 𝐭𝐨 𝐬𝐩𝐨𝐭 𝐭𝐡𝐞 𝐰𝐨𝐫𝐤 𝐰𝐡𝐞𝐫𝐞 𝐜𝐫𝐚𝐟𝐭 𝐝𝐨𝐞𝐬𝐧’𝐭 𝐝𝐞𝐜𝐨𝐫𝐚𝐭𝐞 𝐭𝐡𝐞 𝐢𝐝𝐞𝐚 – 𝐢𝐭 𝐝𝐞𝐭𝐨𝐧𝐚𝐭𝐞𝐬 𝐢𝐭. 𝐀𝐭 𝐞𝐯𝐞𝐫𝐲 𝐬𝐜𝐫𝐞𝐞𝐧𝐢𝐧𝐠, 𝐭𝐡𝐞 𝐬𝐚𝐦𝐞 𝐪𝐮𝐞𝐬𝐭𝐢𝐨𝐧𝐬: 𝐈𝐬 𝐭𝐡𝐞 𝐝𝐢𝐫𝐞𝐜𝐭𝐢𝐨𝐧 𝐞𝐱𝐞𝐜𝐮𝐭𝐞𝐝 𝐰𝐢𝐭𝐡 𝐯𝐢𝐫𝐭𝐮𝐨𝐬𝐢𝐭𝐲? 𝐃𝐨𝐞𝐬 𝐭𝐡𝐞 𝐜𝐫𝐚𝐟𝐭 𝐞𝐥𝐞𝐯𝐚𝐭𝐞 𝐭𝐡𝐞 𝐢𝐝𝐞𝐚 𝐬𝐨𝐦𝐞𝐰𝐡𝐞𝐫𝐞 𝐮𝐧𝐞𝐱𝐩𝐞𝐜𝐭𝐞𝐝? 𝐈𝐬 𝐭𝐡𝐞 𝐞𝐱𝐞𝐜𝐮𝐭𝐢𝐨𝐧 𝐠𝐞𝐧𝐮𝐢𝐧𝐞𝐥𝐲 𝐫𝐢𝐠𝐡𝐭 𝐟𝐨𝐫 𝐭𝐡𝐞 𝐜𝐨𝐧𝐜𝐞𝐩𝐭, 𝐨𝐫 𝐣𝐮𝐬𝐭 𝐞𝐱𝐩𝐞𝐧𝐬𝐢𝐯𝐞 𝐧𝐨𝐢𝐬𝐞 𝐰𝐞𝐚𝐫𝐢𝐧𝐠 𝐠𝐨𝐨𝐝 𝐥𝐢𝐠𝐡𝐭𝐢𝐧𝐠? 𝐓𝐡𝐞 𝐬𝐡𝐨𝐫𝐭𝐥𝐢𝐬𝐭 𝐢𝐬 𝐭𝐡𝐞 𝐫𝐚𝐰 𝐦𝐚𝐭𝐞𝐫𝐢𝐚𝐥 𝐟𝐨𝐫 𝐭𝐡𝐞 𝐟𝐢𝐧𝐚𝐥 𝐜𝐨𝐧𝐯𝐞𝐫𝐬𝐚𝐭𝐢𝐨𝐧. 𝐖𝐡𝐢𝐜𝐡 𝐦𝐞𝐚𝐧𝐬 𝐛𝐞𝐢𝐧𝐠 𝐨𝐩𝐞𝐧 𝐞𝐧𝐨𝐮𝐠𝐡 𝐧𝐨𝐭 𝐭𝐨 𝐦𝐢𝐬𝐬 𝐚 𝐬𝐭𝐫𝐚𝐧𝐠𝐞 𝐥𝐢𝐭𝐭𝐥𝐞 𝐦𝐚𝐬𝐭𝐞𝐫𝐩𝐢𝐞𝐜𝐞… 𝐚𝐧𝐝 𝐝𝐞𝐦𝐚𝐧𝐝𝐢𝐧𝐠 𝐞𝐧𝐨𝐮𝐠𝐡 𝐧𝐨𝐭 𝐭𝐨 𝐜𝐨𝐧𝐟𝐮𝐬𝐞 𝐯𝐨𝐥𝐮𝐦𝐞 𝐰𝐢𝐭𝐡 𝐧𝐮𝐚𝐧𝐜𝐞. 𝐁𝐚𝐬𝐢𝐜𝐚𝐥𝐥𝐲: 𝐥𝐞𝐬𝐬 ‘𝐥𝐨𝐨𝐤𝐬 𝐚𝐦𝐚𝐳𝐢𝐧𝐠’, 𝐦𝐨𝐫𝐞 ‘𝐜𝐨𝐮𝐥𝐝𝐧’𝐭 𝐡𝐚𝐯𝐞 𝐛𝐞𝐞𝐧 𝐦𝐚𝐝𝐞 𝐚𝐧𝐲 𝐨𝐭𝐡𝐞𝐫 𝐰𝐚𝐲.’” 👉 Check out @cannes_lions for more! #POP #ProseonPixels #CannesLions #Cannes #CannesLions2026 #CannesShortlist #Awards
18 0
4 days ago
#AdobeSummit2026 What happens in Vegas does NOT stay in Vegas – at least when it comes to Adobe Summit. Our CEO US Stefane Rosa, our Global CTO Gregory Roekens and our CEO UK & Global President Paul Ward just came back from another packed edition buzzing with insights on innovation and creativity. We sat down with them for the full download, of course! Here’s a sneak peek: 🤖 Agentic AI set the agenda. 💥 Scalable systems win. 💡 The demand for great ideas is higher than ever. 👉 🔗 Get the full breakdown on our blog at the link in our bio. #POP #ProseonPixels #AdobeSummit #AI #ContentCreation #CreativeTech #Innovation #Marketing
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17 days ago
What would you expect from wearing a blazer made of STRAW? Probably not comfort… But that was exactly the point behind the Sensory Workshop – part of Vanish’s partnership with Ambitious About Autism, with video fully produced by our teams. The experience – part of the brand’s commitment to broadening the conversation about clothing x autism – was centered around the “unwearable” piece. By trying on something intentionally awkward, students got a tiny taste of what sensory discomfort can feel like for some autistic children. Check out the video to see how it went! ▶️ 🎬 #ProseonPixels #POP #AutismAwareness #CreativeCampaign #Inclusivity #Production #CreativeProduction
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19 days ago
“This song makes me feel like I’m in a movie.” We’ve ALL been there! 🎬 CANAL+ and Apple Music teamed up for a collaboration inspired by exactly that feeling – the power of music to turn everyday moments into movie scenes. The result is "Over Again", part of the campaign by BETC, with production and post-production by Prose on Pixels France. Using indie, artsy film codes, the film shows how one song can completely change the mood – and make us feel like the main character in our own story. Press play and enjoy the experience 👇 #ProseonPixels #POP #Production #PostProduction #Music #Cinema #Film #MainCharacterMoment #NewCampaign #CreativeCampaign
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24 days ago
POP struck gold (and silver, and bronze) at the Clio Awards! 🏆 Together with Havas partners, we brought home a total of 15 Clios: 🥇 1 gold 🥈 3 silvers 🥉 11 bronze The campaign “Babybel Wax Tracks” was one of the highlights. Our music team at Prose on Pixels France helped create the jingle “My Baby” – while Havas Chicago made the remix with Timbaland happen. The result? “The biggest musical mini-drop ever seen” and THREE Clio Awards 🔥 Check out more about all of the winners at @clioawards 🌟 #ProseonPixels #POP #Production #ClioAwards #Clios #Havas #Awards #CreativeCampaigns #Borderless @havasplay_fr @betcparis @havasparis
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25 days ago
In 1982, when rugby was still seen as a men's game, the French women’s team played their first-ever international match. But their jerseys missed an important symbol: the iconic Gallic rooster. Over 40 years later, Renault and the French Rugby Federation set things right, presenting the original 1982 squad with new jerseys, finally featuring the emblem. POP France production helped bring this story to life, check it out! 🎬 #POP #ProseonPixels #Renault #GiveMe5 #WomensRugby #EqualityInSport #CreativeCampaign #Storytelling #Production
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26 days ago
Did we hear SUMMIT? 🔥 From April 19–22, Adobe takes over Las Vegas with Adobe Summit – a global moment connecting marketing, tech and CX leaders. And we couldn’t miss it, OF COURSE! Our Global CTO Gregory Roekens and CEO, US Stefane Rosa will be on the ground for this edition, diving into the world of AI, creativity, data, and next‑gen customer experience, bringing us ALL the insights and news. 👉 We talked to them about predictions for this year – swipe to get the scoop! #AdobeSummit #CX #AI #Innovation #AgenticAI
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29 days ago
Can we make digital asset creation more efficient? 🤔 According to Adilet Aitmatov – our Prague‑based Front-end Developer – absolutely YES. The love for problem‑solving and some serious coding superpowers drive Adilet's work at POP – always finding ways to automate the boring stuff so there’s more time for creativity. 👉 🔗 We spoke with him for this month’s #HumansOfPOP – check it out at the link in our bio! #POP #ProseonPixels #HumansofPOP #AI #Automation #Creativity #Tech #Development
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1 month ago
18 reasons to celebrate 🏆 The Clio Awards shortlist's been revealed, and we've made it with 18 nominations, along with our Havas partners. From Olympic‑level moments to seriously styled sports stars, one thing tied these campaigns together: GREAT craft. Shoutout to the teams that made it all possible! 👉 Swipe to discover our highlights – and check out @clioawards for the full shortlist! #POP #ProseonPixels #ClioAwards #Clios #Creativity #Advertising #CreativeExcellence #Shortlist #Awards
10 1
1 month ago
Fujifilm Print and UICN wanted to make an impact... using a FAX machine 👀 Thousands of messages were sent via fax to town halls across France encouraging elected officials to join UICN’s Green List – a program that protects conservation areas. The content? Beautifully crafted visuals! We teamed up with BETC to amplify the activation with a full film production, including motion, AI design and sound. 🌱 The result is now out, watch it at the link in our bio! #POP #ProseonPixels #CreativeProduction #Innovation #Sustainability #Biodiversity #Campaign #France
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1 month ago
POV: You’re spending a day with our Paris crew 🇫🇷 👀 We tagged along with our Communications & PR Intern, Emilia Ferrante, to capture what a real day feels like in our Pantin office.   Think teamwork, brainstorms, coffee, a pain au chocolat (because, well... Paris), and a few cultural tips in between. Play the video to join us! #LifeAtPOP #POP #ProseonPixels #Communications #PR #DITL #WorkVlog #WorkplaceVibes #BehindTheScenes
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1 month ago