We’re the clarity you’ve been missing.
Because understanding your hormones shouldn’t be complicated… it should be in your hands.
No labs. No guesswork. Just science, simplicity, and the confidence to know what your body’s telling you.
#KnowYourHormones #proovit
Your hormones tell a story, we just help you read it.
- Pee in a cup
- Dip your strip
- Scan it in the app
- Get clear, science-backed answers in seconds
No lab. No waiting. Just real insight into what your body’s saying.
#ProovIt #hormonehealthsimplified
For the curious, the steady seekers, the cycle trackers, and the ones evolving through every phase.
Because no matter where you are in your hormone journey... trying to conceive, finding balance, or navigating perimenopause.
Proov gives you clarity, confidence, and control.
Every woman. Every phase.
#ProovIt #HormoneHealth #knowyourcycle
New here? Here’s how Proov works.
Some hormone testing companies require expensive readers or plastic devices to interpret your results. Proov was designed differently.
Our strips detect hormone metabolites found in urine … no extra hardware required. Just science-backed testing designed to make hormone tracking more accessible from home.
How to use:
• Collect urine in a clean cup
• Dip only the absorbent tip of the strip up to the MAX line
• Lay flat
• Wait 10 minutes
• Scan and track your results in the app
Blood tests measure hormones at a single point in time. Proov helps you monitor hormone patterns throughout your cycle from home, without extra devices, charging docks, or more plastic than necessary.
And yes… “just the tip” is still the official instruction.
POV: fertility isn’t just a “her” conversation anymore. 👀
Your hormones. His swimmers. One baseline.
Because getting answers shouldn’t feel like guesswork.
The His + Hers Baseline gives you a clearer picture of what’s actually going on… together. From ovulation and hormone patterns to sperm health, this is the kind of information we wish couples had way earlier.
Less blame.
Less confusion.
More data.
More teamwork.
Modern fertility starts with understanding both sides of the equation.
#FertilityJourney #TryingToConceive #HormoneHealth #MaleFertility #athomehormonetest
Fertility isn’t just about her… it’s about both of you.
Our Hers + His Baseline Bundle is designed to give couples the full picture, from the start:
For her: Confirm ovulation, track progesterone, and understand if your body is ready to support pregnancy, and understand your egg count.
For him: Get insight into sperm health and key fertility markers
Together: Stop guessing and start making informed decisions as a team
Start with clarity. Test both sides.
It took men trying a period cramp simulator for women’s pain to be taken seriously.
This month Proov is turning 10th. And in 10 years of building hormone testing for women — the thing that hasn’t changed is this: women’s pain is still treated as dramatic until a man experiences it for 30 seconds.
Women weren’t included in clinical trials until 1993!!!!
Severe period cramps are not normal. They are a hormone signal…often linked to estrogen dominance, low progesterone, or endometriosis. Most doctors still won’t tell you that!!!
10 years ago Amy Beckley built Proov because the data existed and women just weren’t being given access to it.
That hasn’t changed enough. But we have.
Your period is data. Link in bio.. let’s find your path
Your cycle has two halves and two hormones that run them. Estrogen owns the first. From day one of your period to ovulation, estrogen is rising… thickening your lining, producing fertile cervical fluid, and triggering the LH surge that causes ovulation. Without enough of it, your fertile window is short, your lining is thin, and ovulation is weak. Then progesterone takes over for your luteal phase… the 10 days that determine whether implantation is even possible. Most women only find out something is wrong after MONTHS of trying. Boost supports estrogen production in your follicular phase.
Proov Complete measures both estrogen and progesterone so you know exactly where your cycle is breaking down — before it costs you another month. Don’t guess. Proov it.
7 failed pregnancies.
Years of being told “everything looks normal.”
No answers. Just heartbreak.
After IVF and tens of thousands of dollars, Amy Beckley—Proov’s CEO and a PhD scientist—decided she wasn’t going to accept “unexplained infertility” as an answer.
So she did what the system wouldn’t do.
She found the missing piece herself.
Progesterone.
That’s how Proov was born.
Not from theory. From lived experience.
A company founded by women, for women…
to give you real answers, real data, and the power to advocate for your own body.
Because “unexplained” isn’t good enough and women deserve to know what’s going on in their bodies.
Ever wonder why you keep hearing
“everything looks normal”…
but you still don’t feel right?
Your OB ran bloodwork… cool.
But let’s talk about what the system isn’t telling you…
A single day 3 test = a snapshot.
One moment in a 28 day hormonal cycle.
And yet… that’s what women are sent home with.
No confirmation of ovulation.
No progesterone insight.
No understanding of your luteal phase.
The part of your cycle that actually determines
if you can stay pregnant…
or why you feel the way you do.
But sure — “everything looks normal.”
Women’s health has been reduced to the bare minimum for decades.
And we’ve been taught to accept it.
You deserve more than a one-time blood draw.
You deserve real data.
Real answers.
The full picture.
Proov Complete tracks your hormones across your entire cycle — not just day 3
✨ Confirms ovulation
✨ Measures progesterone (PdG)
✨ Gives real insight into your luteal phase
No waiting rooms.
No referrals.
No guesswork.
Because your body isn’t the problem.
The system is.
And it’s time you had better tools.
