There’s just nothing like Fiesta De Los Reyes ❤️
Loved bringing this activation to life and getting to be part of the chaos in the best way possible ⚡️🌮🍻#ProofMediaMix #FiestaDeLosReyes #ExperientialMarketing #BrandActivation
Tales on Tour brought cocktail culture to five U.S. markets this year, and we were on the ground for every stop! Proud to have built Diageo’s activations for Chicago, Dallas, LA, D.C., and Miami alongside the hospitality community we love. #TalesOnTour2026 #ProofMediaMix #casamigos #talesontour #diageo #fifa
Boots ✔️
Music ✔️
Proof Media Mix ✔️
Crown Royal exactly where it should be ✔️
We’ll let you connect the dots. 🥃
#crownroyal #countrythunder #festivalseason #marketingagency #popupmarketing
Texas, but make it tropical 🌴
We hit the road with Captain Morgan Sliced in a custom branded Moke...pulling up to accounts across the state and serving up bold, citrus-forward flavor along the way.
Because the best way to build connection is to bring the experience to them.
@captainmorganusa #marketing #marketingagency #brandedexperience
A new kind of Bulleit, done the PROOF way 🔥
PROOF partnered with Diageo to bring the launch of Bulleit’s Mesquite Smoked Malt Bourbon to life across five events. As Bulleit’s first whiskey without rye, this one was all about bold, smoky flavor and an experience to match.
Special thanks to Bourbon Classic, Bub’s City BBQ in Chicago, and Arts District Brewing Co. for being part of it.
#ProofMediaMix #BulleitBourbon #EventProduction #ExperientialMarketing
Not your average 9–5 🍸✈️
A week in the life at Proof Media Mix: from Austin → Fulton Market for Tastings on Tour + nights at The Aviary & Delilah’s… then straight to Phoenix for trainings, showcasing Johnnie Walker Black Cask, and diving into Arizona Cocktail Week 🥃
Somewhere between flights: workouts, emails, and “researching” the bar scene 👀
Back home just in time to prep for the Master Blender of Johnnie Walker…
Just another week ✨
Education but make it fun✨ Just a little Tequila Training with @sipwithsanti
💬By the end of this training, this team had an entirely different level of appreciation for @casamigos and that’s why education is so important! Cheers @casamigos 🥂
Spring is officially in bloom 🌸
Here’s a peek into an event in @redbirdla garden with @tanqueraygin ✨ #springmarketing #brandactivation #floral #proofmediamix
A closer look at the details from the Johnnie Walker Black Cask Tour in New York City 🖤
Great experiential design lives in the details! The finishes, the lighting, the way a space invites guests to slow down, explore, and stay awhile. 👀
Swipe through for a look at some of the aesthetic moments that brought the experience to life.
